LOS ANGELES (PRWEB) October 19, 2018
SZENT, a new beverage company reinventing the flavor experience, has named PK4 Media its U.S. media agency of record. The two companies will kickoff their partnership today with a campaign launching the groundbreaking water brand.
The campaign targets Millennials using PK4’s proprietary omni-channel technology to create greater relevancy and provide a seamless customer journey across a multitude of digital channels, including desktop, mobile, tablet, connected TV, social media, DOOH and branded content integration.
Today marks another new business win in 2018 for PK4 Media. On June 1, popchips named PK4 its U.S. media agency of record. This after being tapped by KitchenAid, AMI, Original Productions and The Hopper Bus.
“Tom and his team have pioneered the omni-channel model. Their technology and publisher relationships are top notch and we’re thrilled to marry their resources with this innovative brand,” said SZENT CMO, Zac Scribner. “We’re out to distrupt the category. And PK4 is the ideal media partner to help us do just that.”
A bottled water at its core, the brand’s proprietary scent ring channels the flavor experience through your sense of smell. The result is a flavored beverage without the unwanted baggage associated with traditional additives and sweeteners.
“SZENT is creating an entirely new category within the beverage world,” said PK4 Media Founder and CEO Tom Alexander. “We’re excited to help bring this first of its kind product to market through a highly targeted and effective omni-channel advertising campaign.”
About PK4 Media
The advertising industry’s first Omni-Channel Media Company serves video and display ads across an unprecedented eight digital channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home. Founded in Los Angeles in 2009 by CEO Tom Alexander, clients include: Activision, Amazon, Bacardi, Esurance, Ford, Honda, KitchenAid, Lionsgate, Microsoft and Procter & Gamble. PK4 Media has won 17 awards: Digiday’s Best Video AdTech Innovation, C-Suite Quarterly’s NextGen 10, Innovation & Technology, Ernst & Young Entrepreneur of the Year Semifinalist, LA Business Journal’s Best Places to Work, Deloitte’s Technology Fast 500 Winner, 2-Time Forbes Most Promising Company, 3-Time Inc 500|5000 Award Winner, 3-Time LA Business Journal Fastest Growing Minority-Owned Company and 3-Time LA Business Journal Fastest Growing Company.
Your sense of smell is incredibly powerful. It can trigger memories, influence your mood and affect your performance. It’s also responsible for as much as 80% of what you taste. Pure water innovated, SZENT enhances the drinking experience with only the scent of all-natural ingredients, nothing more. It’s all in the ring. This deceptively simple addition is infused with essential oils, unlocking a sensorial experience that’s been right under your nose this whole time. What does all that innovation get you? An entirely new way to experience flavored beverages. No sugars. No calories. No guilt. Just water.