Print is Not Dead: Tail Fly Fishing Magazine is Going to Print

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Tail Fly Fishing Magazine is the bimonthly digital publication of FlyFishBoneHead with an exclusive focus on fly fishing in saltwater. After gaining worldwide support and over 35,000 readers in less than four hours, the magazine crew gave in to the repeated requests for a printed version; printing begins September 2016 right here in the USA on recycled paper.

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"Some were down right angry, actually demanding a printed version of the magazine." - Flyboss

Joseph (Flyboss) Ballarini, Founder of Tail Fly Fishing Magazine, states "Tail is essentially a four year old start up. This is a huge undertaking for the four of us, we're excited and a little nervous at the same time but having such a great group of supporters makes it a lot easier. We originally built the PDF site to satisfy the many readers who asked to download it. They unanimously agreed that a printed version was optimal but when offered the PDF downloads, everyone seemed to think this would suffice." It didn't.

Per Flyboss, the emails became more frequent, more passionate and some were down right angry, actually demanding a printed version of the magazine.

Tail will be taking the first printed version to ICAST in Orlando this summer to debut it among the industry participants at the show. They will be handing out free issues of the July book which is an industry only book that will serve as the warm up or test print before the go live in September 2016. Readers will receive their first issue which is actually the 4th anniversary edition on or around September 1, 2016 provided they subscribe by July 15th, 2016.

Nothing will change as far as the culture and philosophy of the magazine. Tail will still support the arts and all that is creative, and especially those artists who combine fly fishing with their art. Tail still promotes healthy waters by encouraging catch and release fishing and will continue to provide both financial and media support to national and global causes.

"It's just going to be in your hands instead of on your screen" says Joe (Flyboss) Ballarini.

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Adrien Laffitte-Smith
since: 05/2015
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Tail Fly Fishing Magazine
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