Taiwanese Americans Participate in the Rose Parade to Promote Taiwan’s Vision and Strength

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Taiwan Tourism Bureau & China Airlines' breathtaking float to represent Taiwan at the 2020 Rose Parade

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The Rose Parade is one of the many spectacles of American’s New Year celebration. This year, China Airlines partnered with Taiwan Tourism Bureau again to build a float themed “Dreams of Flying, Wings of Hope” in which the Taiwan 101 Skycraper, Daxi spinning tops, Pingxi sky lanterns, the gracious hospitality of “tea serving”; delicious steamed dumplings, the endemic Taiwan blue magpie; and the Formosan black bear exploding out of a music box will be representing the goodwill of the people of Taiwan and her natural beauty. All these images of attraction are ingeniously combined with China Airlines miniature aircrafts and live flight attendants. The newly-crowned Miss Taiwanese American Queen, Sissi Lin, along with other Princesses and Ambassadors are invited by the Tourism Bureau Los Angeles Office to join the parade and promote Taiwan. They will unveil Taiwan’s float at the 131st Rose Parade in 2020.

“Young people shape our future; they are the hope of our country. Miss Taiwanese Americans are all versatile and gifted in many ways. Through this far-reaching event, the second generation of Taiwanese not only serve as our best goodwill ambassadors to bridge the U.S.-Taiwan relationship, they are also our new blood to reinforce Taiwan’s diplomatic engagement in the U.S.,” says Abraham Chu, Director General of the Taipei Economic and Cultural Office in Los Angeles. During their school breaks and holidays, the 2019 Miss Taiwanese Americans have been busy practicing a dance named “Taiwan – The Heart of Asia” choreographed by Eva Hsia, the 2015 Miss Taiwanese American Queen. Their sweet and confident smiles will be a great example of civil diplomacy to deliver the enthusiasm of the Taiwanese people to the American public, and perfectly echo the 131st Rose Parade theme, “The Power of Hope”.

“I choreographed it based off of listening to the music and lyrics of the promotional song of ‘Taiwan - The Heart of Asia’. I tried to convey Taiwan's beauty and culture into the movements. Inspired by the Aboriginal elements in our outfits I also incorporated a few Aboriginal movements into the dance,” says Eva Hsia.

“For this collection, I wanted to create a modern look with aborigine details on everyday clothing. I’ll be using a lot of tribal trims, seashells, intricate beading, fringe-like feel to give the clothing a bit of a tribal feeling to them but still modern and less costume-like. One of the motifs I chose to use throughout the collection is the plum flower. Plum flower is the national flower of Taiwan and I really like the meaning of this flower because it only grows in the harshest winter season, but bloom so beautifully and stays alive in such a cold weather. I think this flower symbolizes the Taiwanese people’s perseverance to shine and survive in our competitive world today,” says Ying Chian*.

2019 marks the China Airlines’ 60th Anniversary and the “U.S. - Taiwan Travel Year”. “China Airlines is our best partner in promoting Taiwan overseas; their recent increase in U.S. - Taiwan flights help to drive up the overall capacity. The latest issue of Travel + Leisure magazine ranked Taiwan third place in their list of the 20 must-go places to travel, with an emphasis on the island’s hiking trails and gorgeous mountains. People who love photography and hiking are welcome to take advantage of China Airlines' latest promotions to fly to Taiwan,” says Brad Shih, Director of Taiwan Tourism Bureau’s Los Angeles office.

Follow our Tour Taiwan Facebook fan page (https://www.facebook.com/TourTaiwan/) and the TripAdvisor Taiwan profile (https://www.tripadvisor.com/Profile/TourTaiwan) today for offers and great deals on Taiwan tourism!

*Dance outfit designer: Ying Chian, 2018 Miss Taiwanese 2nd Princess, graduated from Parsons School of Design.

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