Talbots And O, The Oprah Magazine Unveil “Cardigans For A Cause” Capsule Collection Benefitting Dress For Success®

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Gayle King, Editor at Large of O, The Oprah Magazine and Creative Director Adam Glassman Discuss the Fifth Year of Partnership Raising Money for Women in Need

Talbots and O, The Oprah Magazine unveiled “Cardigans for a Cause”, their fifth co-branded capsule collection, with thirty percent of the net proceeds benefitting Dress for Success®, an international not-for-profit organization that empowers women and provides them with the tools to achieve economic independence. Recently, Gayle King, Editor at Large of O, The Oprah Magazine, and Adam Glassman, Creative Director of O, The Oprah Magazine, teamed with YourUpdateTV to discuss the initiative.

A video accompanying this announcement is available at: https://youtu.be/pqg7ewlHX3Q

The 2020 limited-edition collection consist of five one-of-a-kind cardigans ranging from sporty and floral to graphic and striped, perfect for refreshing a spring wardrobe while also paying it forward and supporting women in need. Retail prices will range from $89.50 (Chevron) to $159 (Floral) with two of the five styles being solely offered online.

The O, The Oprah Magazine Collection for Talbots is featured in the March issue, on newsstands now, online at talbots.com/omagazine and in Talbots stores nationwide through March 29th. Talbots, a purpose-based brand that champions women, will also enlist the help of their 9,000 associates and the generosity of their millions of customers to make even more impact this year.

Individuals can give by dropping off new or nearly new work appropriate clothing and accessories at a Talbots store, February 20–24, 2020. Talbots stores nationwide will also accept monetary donations both in-store and online at http://www.talbots.com/dressforsuccess. On Saturday, February 29th Talbots will host a Shop For A Cause Shopping Party at all Talbots stores nationwide, with 10% of the net proceeds from the sales benefitting Dress for Success®, (up to $50,000). To date, this collaboration has raised $6.9 million and collected over 18,000 boxes of donated business attire for Dress for Success®, benefiting over 120,000 women across America.

2020 also marks the 20th anniversary of O, The Oprah Magazine and to celebrate this milestone the magazine will spotlight different remarkable people each month who change the way we look at the world. The March issue highlights Maria Shriver, journalist, activist and former first lady of California, who has devoted herself to numerous issues, with a particular focus on women—including female poverty, education, and health. Maria shows off the capsule collection along with five other changemakers including: Maysoon Zayid, comedian, writer and disability advocate; Denise Bidot, model, body positivity activist and TV personality; Jamira Burley, activist, social impact consultant and Kelly Sawyer Patricof and Norah Weinstein, Co-Presidents of Baby2Baby.

About Gayle King:
Gayle King has served as editor at large of the award-winning O, The Oprah Magazine since 1999, shaping the magazine’s content and message and coordinating the efforts of staff and contributors with the vision of the magazine’s founder and editorial director, Oprah Winfrey. Gayle King is also co-host of CBS This Morning. An experienced television journalist, King interviews top newsmakers and delivers original reporting to CBS This Morning and all CBS News broadcasts and platforms. Since joining CBS News in 2011, King has conducted revealing and news-making interviews with world leaders, political figures, and celebrities for the broadcast, including Michelle Obama, former New York City Mayor Michael Bloomberg, Jack and Suzy Welch, Taylor Swift, and Cicely Tyson.

About Adam Glassman:
Adam Glassman has been Creative Director of O, The Oprah Magazine since 2000. In this role, Adam oversees the visuals for O's fashion, beauty and home editorial pages. Adam pioneered the idea of using real women in O's fashion pages. He is also involved in all aspects of O's monthly cover shoots. He is an Emmy-Award-Winning style correspondent on Extra.

About O, The Oprah Magazine:
O, The Oprah Magazine (OprahMag.com) encourages confident, intelligent women to reach for their dreams, express their individual style and make wise choices, guided by the values of one of the most charismatic women in the world, O editorial director Oprah Winfrey. With an emphasis on personal growth, the magazine inspires, addressing every aspect of a woman's life — the material, the intellectual and the emotional — and deeply connects with more than 14 million consumers every month (source: 2018 comScore Multi-Platform //GfK MRI Media Fusion (03-18/F17). From the moment it launched, O, The Oprah Magazine carved out a unique position in the marketplace and created an entirely new category in women’s magazines, delivering the Live Your Best Life message through thoughtful, ever-evolving content and the trusted advice provided by well-known experts. In fall 2018 O, The Oprah Magazine expanded its footprint with the launch of OprahMag.com. Throughout the years, O, The Oprah Magazine has been recognized with the publishing industry’s highest honor, winning multiple American Society of Magazine Editors (ASME) awards. Follow O, The Oprah Magazine on Twitter at @O_Magazine and Instagram at @OprahMagazine.

About Talbots:
Established in 1947, Talbots is a multi-channel retailer of women’s apparel, shoes and accessories. Currently the Company operates over 500 Talbots stores throughout the U.S. and Canada. Its online shopping site is located at http://www.talbots.com.

About Dress for Success:
Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 160 cities in 28 countries. To date, Dress for Success has helped over 1,000,000 women work towards self-sufficiency. Visit http://www.dressforsuccess.org to learn more.

About YourUpdateTV:
YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm, D S Simon Media (http://www.dssimon.com). It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.

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Michael O’Donnell
YourUpdateTV
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