NEW YORK, July 2, 2018 /PRNewswire-PRWeb/ -- TallOrder, a family-owned and operated men's designer dress sock company, announced today the retail availability of its Gold Coast Collection. The collection boasts bright colors and trendy patterns, and marks the introduction of sizes 9-11 to TallOrder's line.
TallOrder was founded in 2017 by twins Mike and Dan Friedman to honor their father, Andrew Friedman, who was killed in the World Trade Center attacks. In the immediate days following 9/11, Mike, Dan, and their mother Lisa handed out socks to first responders working on recovery efforts. Ever since then, to the Friedman family, socks have represented hope.
"We started TallOrder out of a personal need—my brother and I couldn't find dress socks that comfortably fit our size-16 feet," said Dan Friedman, co-CEO of TallOrder. "But since day one it has been about more than just making quality socks. We wanted to create a sustainable family business where we could work together to honor our father, while simultaneously giving back to the community that supported us in our time of need."
Prior to TallOrder's retail launch in September 2017, the Friedman family implemented a robust charitable component that remains at the core of the business today. TallOrder donates 10% of its profits to organizations such as Tuesday's Children, a non-profit organization founded in the aftermath of 9/11 that helps families and first responders heal, recover, and thrive in the wake of a tragedy.
"TallOrder is not just for tall men. It's for all men who want to stand proud by looking good, feeling good, and doing good," added Mike Friedman, TallOrder co-CEO. "With the Gold Coast Collection we are offering more styles, colors, and sizes to continue to grow our brand among consumers and further our mission within the community."
Highlights from the Gold Coast Collection include color blocking patterns, patriotic designs, and sports themes such as basketball, golf, and baseball. The collection—and all of the styles within it—are inspired by and named after Andrew Friedman's closest friends from Long Island, all of whom still support Mike and Dan to this day.
For more information about TallOrder, its latest collection, the Friedman family, or Tuesday's Children, visit http://www.tallorder.com.
ABOUT TALLORDER
TallOrder's assortment of men's designer dress socks are engineered for men sizes 9-11, 12-15, and 16-20. The family-operated brand offers funky, stylish prints in vibrant colors that are thoughtfully constructed using 3D printing technology. TallOrder socks are comprised of high-quality fabrics to provide men with a breathable, durable, and comfortable fit. Each carefully-crafted sock is designed to accommodate slim-to-wide calves and features a band at the top to prevent against sinking. For more information about TallOrder, please visit http://www.tallorder.com.
SOURCE TallOrder
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