NEW ORLEANS (PRWEB) August 12, 2020
Active lifestyle clothing brand, tasc Performance has appointed Dave Leveille as EVP of Sales/Brand Development. In this newly created role, Dave will be responsible for the wholesale distribution, event, and licensing partner strategy. He will join the senior management team, beginning August 12, and will report to CEO Todd Andrews.
Dave joins tasc from Oxford Industries, where he held multiple leadership positions over a 22-year span, most recently as President of the Lanier Sportswear division. In this role Dave orchestrated the re-branding of Oxford Golf to Oxford Sportswear and introduced better men’s specialty and collegiate licensing as additional channels to growing golf and destination resort distribution. A lifelong golfer, Leveille graduated from LSU and served as varsity golf team captain.
“I am excited to join tasc in this newly created role. I have long been a customer of the brand and believe in the fabric story that tasc has told and look forward to working closely with the team to further tell the brand story to the marketplace.” Dave mentions.
“My family and I are honored that Dave has chosen tasc and we look forward to working closely with him to refine the wholesale strategy and further accelerate growth. We have a lot to learn from Dave’s experience and leadership, and our team is excited to expand our sustainable message and unique fabric experience with the right partners.” Said tasc CEO, Todd Andrews.
About tasc: After decades in the apparel industry and becoming frustrated with common fabrics and production practices, the Andrews family decided to create a better way, that’s when tasc was created. tasc believes clothing is a key element to experience. When created thoughtfully, with genuine intention and care, it has the ability to enhance life in a natural and intuitive way. tasc continues to innovate using natural fibers such as bamboo, organic cotton and modal to create everyday essentials everyone needs. tasc’s assortment of men’s and women’s apparel is sold at retail partners across the United States as well as online and two physical stores located in New Orleans and Houston. Please visit http://www.tascperformance.com for more information.