Embarking on a groundbreaking venture, Tassel Media takes center stage with its recent acquisition of American Campus Media, solidifying its position as a key player in out-of-home campus advertising. With over 700 faces nationwide, Tassel Media emerges as a dominant force in connecting brands with the influential 18-24 audience.
OAKLAND, Calif., Feb. 21, 2024 /PRNewswire-PRWeb/ -- Tassel Media announced today a groundbreaking milestone with its acquisition of American Campus Media (formerly the College Billboard Network, CBN). This transformative union propels Tassel Media into a media proprietor role, firmly establishing its dominance in connecting brands with the influential 18-24 audience. With the acquisition of American Campus Media's extensive Out-of-Home (OOH) campus advertising network, Tassel Media assumes the rights to over 700 faces across the nation—a testament to the company's unwavering commitment to providing clients with unparalleled scale and impact. This bold move solidifies Tassel Media's ascendancy to the forefront of the out-of-home media landscape, empowering brands to forge meaningful connections with the dynamic next-gen audience.
"We are thrilled to announce our acquisition of American Campus Media, a watershed moment in our journey of redefining out-of-home campus advertising," declares Dennis Peñate, Founder & CEO at Tassel Media. "With ownership of an additional 700 faces, we position ourselves as a leading force in the campus media universe, this acquisition amplifies our ability to deliver immersive advertising solutions, elevating brands' interactions with the ever so hard to reach 18-24 demographic."
By integrating American Campus Media's vast network of high-impact out-of-home media placements, including at campus locations such as student unions, academic halls, campus libraries, dining halls, dormitories, and more, Tassel Media crafts an unparalleled canvas for brands to leave an indelible imprint on the hearts and minds of young consumers. As Tassel Media assumes the leading role, its commitment to making a positive impact on young people remains steadfast. With an unwavering focus on customer-centricity, Tassel Media invites brands and agencies to join them on an exhilarating journey of engagement and influence.
About Tassel Media: Leading the charge in redefining the out-of-home campus media experience, Tassel Media proudly stands among a small group of Latino-led companies making significant strides in the out-of-home media landscape. Under the leadership of Dennis Peñate, a seasoned veteran in the space, Tassel Media embodies a commitment to diversity and excellence. Beyond providing impactful out-of-home media solutions for brands targeting the 18-24 audience, Tassel Media also serves as a beacon of inspiration for aspiring professionals from underrepresented backgrounds. With Dennis Peñate at the helm, Tassel Media is not merely a company; it is a testament to the heights that can be achieved through expertise, innovation, and a dedication to inclusivity in the dynamic world of advertising.
Media Contact
Dennis Peñate, Tassel:Media, 1 (510) 767-0707, [email protected], www.tasselmedia.com
SOURCE Tassel Media
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