Through the NIQ Partner Network, Tastewise clients can now access NIQ's trusted consumer and market intelligence to connect emerging consumer demand with verified marketplace performance
NEW YORK, Oct. 21, 2026 /PRNewswire-PRWeb/ -- Today, Tastewise, an agentic intelligence system for food and beverage, and NIQ, a leading consumer intelligence company, announced a collaboration through the NIQ Partner Network that extends NIQ's trusted retail measurement and consumer intelligence into the Tastewise platform. By combining NIQ's comprehensive understanding of consumer buying behavior, market dynamics, and marketplace performance with Tastewise's trend and social listening signals, brands using Tastewise can now better understand not only what consumers are talking about, but how those behaviors translate into real-world purchasing decisions.
By bringing trusted intelligence closer to the point of decision-making, the integration between Tastewise and NIQ helps users streamline workflows and act more quickly on market opportunities. Within Tastewise, NIQ's retail measurement intelligence grounds emerging consumer demand signals in verified retail performance, helping brands identify meaningful growth opportunities. The collaboration reflects NIQ's approach to fueling AI-driven decisions wherever they're made: across platforms, enterprise workflows, and now agentic environments like Tastewise.
"Every brand is racing to put agents to work, but an agent without real market context is just automating guesswork," said Alon Chen, CEO and Co-Founder of Tastewise. "By collaborating with NIQ and bringing its trusted consumer and retail intelligence into the Tastewise platform, we are giving our customers deeper context for decision-making. Teams can better understand evolving consumer preferences alongside what's happening in the marketplace, helping them uncover meaningful opportunities and act while those opportunities are still actionable."
This capability comes at a time when food and beverage brands face growing pressure to make faster decisions amid rapidly evolving consumer preferences, compressed innovation cycles, and intensifying private label competition. Nearly one in four SKUs sold in U.S. grocery stores is now a private label product, while brands must increasingly distinguish between trends gaining attention and those driving measurable commercial outcomes. By bringing together emerging demand signals and trusted marketplace intelligence, organizations can better prioritize innovation, marketing and commercial investments while opportunities remain actionable.
"At NIQ, our mission is to deliver the most complete and trusted understanding of consumer buying behavior," said Brian Maki, VP Global Partner Acquisition at NIQ. "Brands need more than data. They need intelligence they can trust. By combining NIQ's consumer and retail measurement with advanced AI and analytics, we help organizations understand changing consumer behavior and make smarter business decisions. Through our collaboration with Tastewise, we're expanding access to that intelligence, helping brands put trusted insights to work wherever decisions are made."
The integration is now available to Tastewise clients through a dedicated application within the Tastewise marketplace. To learn more, visit tastewise.io/niq.
About Tastewise
Tastewise is the agentic intelligence system for food and beverage. F&B intelligence is shifting from research-team queries to intelligence that continuously works on behalf of the business. Tastewise combines deep food and beverage intelligence with each customer's business context so agents can monitor the market, identify what matters, explore opportunities, and bring relevant intelligence into the workflows where teams already work. Tastewise has been building AI for food and beverage since 2018 and launched GenAI agents in production in 2023. Today, leading F&B companies use Tastewise across innovation, insights, marketing, and sales. As the industry becomes increasingly agentic, Tastewise is building the context and intelligence layer that enables those agents to work with the understanding the food and beverage industry requires. For more information, visit tastewise.io.
About NIQ
NielsenIQ is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
For more information, please visit www.niq.com.
Media Contact
Miriam Aniel Oved, Tastewise, 1 704 991 5597press, [email protected], https://tastewise.io/
SOURCE Tastewise
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