Trusted by over half of Fortune 100 food & beverage companies, Tastewise turns trend and brand data into revenue-driving action – automating marketing and sales in one of the world's most complex industries.
NEW YORK, June 11, 2025 /PRNewswire-PRWeb/ -- Tastewise, the GenAI platform powering execution for the food and beverage industry, today announced a $50 million Series B to scale its generative AI-powered marketing and sales tools for global brands. The investment was led by TELUS Global Ventures, with participation from Duo Partners, Peakbridge, Disruptive AI, and PICO, bringing Tastewise's total funding to date to $72 million.
This momentum comes at a time of disruption across the $10 trillion food & beverage industry (F&B), as brands face surging ingredient prices, shrinking shelf space, and growing pressure to keep pace with consumers who change by the week. Private label market share is growing 4x faster than national brands, while 91% of menu changes last quarter were price increases averaging more than $1.
Tastewise bridges the gap by combining brand data with trillions of real-time food signals to automate marketing and sales execution across the F&B industry. From retail to foodservice, the platform integrates into daily workflows – turning data into sales materials, campaigns, and product placements on shelves and menus. Its GenAI delivers ready-to-use content in real time, helping brands move faster and smarter; clients have cut launch timelines by 6–8 months and saved millions on execution costs.
"F&B companies face a perfect storm – from margin pressure and competitive retail space to shifting consumer behavior and global volatility," said Alon Chen, CEO and co-founder of Tastewise. "The ability to change course quickly is everything. Our platform doesn't just uncover what drives consumers – it helps brands act on that insight. This investment allows us to scale globally while continuing to empower our partners to stay agile, relevant, and ahead of change."
At Kroger, Tastewise insights helped reposition an existing product line – moving quickly from early testing to a rollout across hundreds of stores, supported by data-driven storytelling and a clear go-to-market plan. As the industry continues to shift rapidly, this kind of speed and adaptability is essential. Today, Tastewise supports 80% of the world's top food and beverage companies, including Mars, Campbell's, and Kraft Heinz.
"At Kraft Heinz, a deep understanding of rapidly evolving consumer needs and trends, fueled by data-driven insights, is critical," said Peter Hall, Kraft-Heinz President of Away-from-Home, North America. "Tastewise's generative AI accelerates our execution speed, enabling us to proactively anticipate and deliver relevant innovations that consistently satisfy both our business goals and what consumers want."
"Tastewise is redefining how companies navigate ever-evolving consumer demand by turning complex data into revenue-generating action," said Terry Doyle, Managing Partner, TELUS Global Ventures. "Seeking visionary teams advancing digital transformation, TELUS Global Ventures is proud to support Tastewise in bringing GenAI to the F&B industry — accelerating the adoption of AI-driven marketing and revenue to enhance agility, efficiency, and competitiveness."
Tastewise will use the new funding to fuel its growth in North America, Europe, and APAC, while expanding its toolset and deepening integration with leading marketing tech stacks.
About Tastewise
Tastewise is the leading food & beverage intelligence platform, transforming trend data into marketing and sales execution with Gen-AI. Powered by trillions of food-specific data points and built with food & beverage-native AI, Tastewise helps the world's top brands act faster, grow smarter, and reach consumers where it matters. Customers include PepsiCo, Kraft Heinz, Mars, and Givaudan.
Media Contact
Nadya Movchan, Tastewise, 44 7833278725, [email protected], https://tastewise.io/
SOURCE Tastewise
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