Tatango Signs Agreement with Exago to Expand Business Intelligence Capabilities

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Partnership introduces the most advanced reporting in text message marketing industry.

Tatango, the leading provider of mass text messaging software, announced today a partnership with Exago Inc., the industry leader in end-to-end embedded analytics and reporting. This partnership will make Tatango’s analytics capabilities stronger than ever, enabling their clients to accelerate innovation and make smarter decisions about their messaging strategies.

The addition of Exago BI’s self-service reporting and analytics to Tatango’s software platform will empower people of any skill level within an organization to work with data for any use case. Ad hoc operational reporting and interactive dashboards provide organizations with a complete, intelligent view of their mobile messaging campaigns at every touchpoint.

Tatango CEO Derek Johnson explains, “The level of sophistication of these reporting capabilities is unlike anything that the text message marketing industry currently offers. With this kind of data, Tatango clients can make smarter decisions, faster, about their messaging strategies. Now, Tatango clients will have access to the industry’s most granular, powerful insights, at their own fingertips, any time they want.”

“We look forward to working alongside the Tatango team and playing a part in the growth of the marketing technology industry at large. Exago BI will give Tatango users the information and insight they need, when they need it, to ultimately generate the highest return on their mobile messaging investments,” said Exago CEO and Cofounder Mike Brody of the partnership.

Tatango clients will have access to the new business intelligence suite starting in early 2020. To learn more about these new capabilities, and how it can offer your brand the insights you’re looking for, contact Tatango at: https://www.tatango.com/contact-sales/.

About Tatango

Since 2007, businesses and organizations have used Tatango's best-in-class software to send mass text messages. Made to serve the needs of high-volume senders, Tatango's easy-to-use technology ensures that every client has the features and functionality to fully realize the power of mass text messaging. Tatango is a privately held corporation based in Seattle, WA, with investments from the Seattle Alliance of Angels.

For more information, visit: https://www.tatango.com

About Exago

Exago Inc. was founded in 2006 with the objective of providing an easy to use, flexible yet powerful ad hoc reporting solution. Today, their flagship product, Exago BI, is a 100-percent web-based, end-to-end business analytics solution designed for seamless embedding and integration with software products. To learn more about Exago BI, visit exagoinc.com or catch up on all things data and business intelligence on their blog or Data Talks podcast.

For more information, visit: https://exagoinc.com

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Jesse Logister
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