The New Acoustic/Vocal Amplifier Celebrates 50 Years Of Craftsmanship, Honoring Its Founding Year and Legacy
EL CAJON, Calif., Jan. 22, 2024 /PRNewswire-PRWeb/ -- Taylor Guitars, the leading global builder of premium acoustic guitars, today announced the launch of its new amplifier brand, Circa 74®, with the release of its first model, the Circa 74® AV150-10 Acoustic Guitar/Vocal Amplifier. Designed by Bob Taylor and members of Taylor Guitars' in-house electronics and product development team, the 150-watt amp is crafted from acoustic guitar tonewood (the initial model features mahogany) and delivers a warm, smooth sonic character designed to be compatible with a diverse array of acoustic guitar pickups and playing environments. The AV150-10 offers practicality and ease of use for both acoustic and vocal performances with the modern convenience of Bluetooth connectivity for seamless music streaming and accompaniment. The amp also comes with a beautifully crafted, matching mahogany stand. The amplifier is available nationwide at participating Taylor Guitars dealers exclusively in the U.S.
The Circa 74® AV150-10 makes a powerful first impression with its sleek design and rich wood texture. Reminiscent of mid-century modern furniture, the amp features a mahogany cabinet, clean lines and vintage-style knobs. A modern-retro fabric grill cloth and matching mahogany stand add to the refined aesthetic while keeping the amp protected and off the floor. The amp was born out of a unique vision to create an amplifier that resonates with warmth and versatility while being suitable for a wide range of playing styles along with vocals.
"We wanted to build an amp that reflects the beauty of a finely crafted piece of furniture but can also deliver a powerful, clear sound when needed," says Taylor Guitars co-founder Bob Taylor. "It's a labor of love and a nod to that creative spirit that sparked our journey back in 1974."
The AV150-10 is a 150W solid-state amp with a 10-inch speaker and two channels for both guitar and vocals. Its simple design is practical and easy to use, with just the right amount of controls and effects for acoustic and vocal performance across a wide range of acoustic guitar pickups and rooms. The AV150-10's sound retains a pleasing sonic warmth as you turn up the volume, making it perfect for both indoor or outdoor concert applications for singer-songwriters, solo players or duo guitar/vocal performances. The amp is versatile, with compatible presets for pickups from Fishman, Baggs, K&K and Taylor's Expression System and microphones from Shure, Electro-Voice and Telefunken. A simple, user-friendly Interface allows the user to dial in a three-band EQ and reverb to ensure crystalline sound in any room or venue. Its Bluetooth capability allows for additional accompaniment or continued audio streaming during breaks in performance.
The Circa 74® is now available for purchase at authorized Taylor Guitars retailers (U.S. only) starting at $1,199 USD. For more information, please visit taylorguitars.com.
About Taylor Guitars
Celebrating its 50th anniversary year, Taylor Guitars was founded in 1974 by Bob Taylor and Kurt Listug and has grown into the leading global builder of premium acoustic guitars. Taylor now employs over 1,300 people and currently produces hundreds of guitars per day in its state-of-the-art factory complexes in both El Cajon, California, and in Tecate, Baja California, Mexico. The company maintains an active dealer network, with Taylor guitars sold through hundreds of retail locations in North America and with international distribution to 65 countries, including a distribution warehouse and factory service center in the Netherlands. In December of 2020, Taylor transitioned to 100-percent employee ownership. In 2022, Taylor's Chief Guitar Designer, Andy Powers, was also named President and CEO, with Bob and Kurt continuing to guide the company forward as senior advisors and co-chairmen of the Taylor Guitars board, established as part of the company's ownership transition.
Media Contact
Alex Jessup, Taylor Guitars, 1 3235293541, [email protected]
SOURCE Taylor Guitars
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