Team Novo Nordisk Announces ROAD iD Partnership for 2021 Season

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ROAD iD, leader in wearable identification, provides Team Novo Nordisk athletes with wrist IDs to empower training and racing safely with type 1 diabetes

Many Team Novo Nordisk riders already wear medical ID bracelets as they train and race with type 1 diabetes, so this partnership serves as another tool to help the diabetes community exercise safely.

Our partnership with Team Novo Nordisk is an exciting and unique opportunity to support an amazing team of athletes, promote the value of active lifestyles, and share the life-saving story of ROAD iD," said Edward Wimmer, CEO of Road ID.

Team Novo Nordisk, the world’s first all-diabetes professional cycling team, and ROAD iD, leading manufacturer of wearable ID products, announce a partnership that will bring the two organizations together around a shared goal to promote active, healthy lifestyles. All of Team Novo Nordisk’s athletes compete with type 1 diabetes and its mission is to inspire, educate, and empower everyone affected by the condition.

ROAD iD makes wearable identification for people on the go. Should the need arise, their ID products communicate who you are, who to contact, and the medical information necessary to ensure proper care is received. Countless stories and testimonials from customers who have used the customizable wrist, necklace, and shoe IDs over the years are a testament to the power of wearing ID, with many customers citing they might not be alive today had it not been for their ROAD iD.

“We are thrilled to partner with Team Novo Nordisk to promote ROAD iD’s mission of safety,” said Edward Wimmer, CEO of Road ID. “Our partnership with Team Novo Nordisk is an exciting and unique opportunity to support an amazing team of athletes, promote the value of active lifestyles, and share the life-saving story of ROAD iD.”

“When people are diagnosed with diabetes, many think they can no longer live life in the same way. Since the team’s inception, our goal is to help people with diabetes believe they can still chase their dreams,” said Team Novo Nordisk CEO and Co-Founder Phil Southerland. "This partnership feels very synergistic because we both strongly share the vision to get people active. Combined with the fact that many of our riders already wear medical ID bracelets as they train and race with type 1 diabetes, this partnership serves as another tool to help the diabetes community exercise safely.”

2021 marks Team Novo Nordisk’s ninth season racing as part of the International Cycling Union (UCI) ProSeries, which takes them to numerous countries around the world in Europe, USA, Africa, and Asia as they race to change diabetes. Team Novo Nordisk has more than three dozen athletes and ambassadors from 18 different countries within its pipeline.

By combining the strengths and expertise of the two organizations, this partnership will focus on high-value and engaging digital content that empowers people to be safe when doing the sports and activities that they love.

About Team Novo Nordisk
Team Novo Nordisk is a global all-diabetes sports team of cyclists spearheaded by the world’s first all-diabetes professional cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk, came together to create Team Novo Nordisk, based on a shared vision to inspire, educate and empower people around the world affected by diabetes. For more information, go to http://www.teamnovonordisk.com.

About Road ID
ROAD iD makes wearable identification for people on the go. Their mission is to make wearing ID as common as a seatbelt, and since 1999, they’ve provided peace of mind to millions of active individuals, empowering them to do what they love and worry less with their info on-hand. Should the need arise, their ID products communicate who you are, who to contact, and the medical information necessary to ensure proper care is received. Countless stories and testimonials from customers over the years are a testament to the power of wearing ID, with many customers citing they might not be alive today had it not been for their ROAD iD. For more information, visit ROADiD.com.

Media Contacts:
Fitzalan Crowe for Team Novo Nordisk
Fitzalan.crowe@teamnovonordisk.com
+1-703-596-2020

Allison Howell for ROAD iD
allison.howell@roadid.com
(513) 410-2209

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Fitzalan Crowe

Allison Howell
ROAD iD
(513) 410-2209
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