Tech PR Firm ARPR Honored as a Health Care PR Agency of the Year; Grows HealthIT Practice Group 18% Quarter-Over-Quarter

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For the second year in a row, ARPR was honored as an Agency of the Year Finalist in the Ragan’s Health Care PR & Marketing Awards.

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These companies chose to partner with ARPR because of the agency’s understanding of the healthIT ecosystem, the verticals they sell into, and the journalists they seek to regularly engage with.

ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today announced that it has been honored as a Health Care Agency of the Year in the Ragan’s Health Care PR & Marketing Awards. This award marks the second consecutive year ARPR has been recognized as a finalist by Ragan’s. The firm also revealed today that its healthIT practice group grew by 18 percent in Q3 this year, driven by client renewals, new business and widespread adoption of the agency’s digital, content marketing and social media services.

HealthIT Client Growth

ARPR is also pleased to announce the renewal of two of its marquee healthIT clients in the second half of 2019, including:

  • Greenway Health (Tampa, Fla.) – a leading health information technology provider improving care coordination efficiency via integrated electronic health record and practice management solutions.
  • Updox (Dublin, Ohio) – an all-in-one healthcare collaboration platform that combines patient engagement, provider communications and internal productivity.

Recent additions to the ARPR healthIT practice group include:

  • hc1 (Indianapolis) – the bioinformatics leader in precision testing and prescribing.
  • Rimidi (Atlanta) – a cloud-based software platform that enables personalized management of chronic cardiometabolic conditions across populations.

Integrated, Data-Driven Approach
These companies chose to partner with ARPR because of the agency’s understanding of the healthIT ecosystem, the verticals they sell into, and the journalists they seek to regularly engage with. Today, the clients take advantage of ARPR’s Panorama Approach, which tightly integrates traditional public relations, social media, content marketing and lead generation to drive measurable results.

“ARPR’s understanding of today’s healthcare environment - from changing regulations, to the shift in value-based care, to healthcare consumerism - enables the team to be a quick study of our growing products and use cases,” said Ash Babbitt, director of communications at Updox. “With strong medical journalist relationships, a savvy digital team and senior content writers, they produce integrated campaigns that drive both brand awareness and quantifiable, trackable leads.”

ARPR is currently hiring for roles across each of its four practice groups. See our open positions and learn about our benefits, culture and workspaces by clicking here.

About ARPR
ARPR is an award-winning tech PR agency at the epicenter of the future of PR. Headquartered in Atlanta, ARPR helps its clients’ reputations thrive and their sales pipelines prosper through highly-integrated marketing strategies that push the limits of what a public relations firm can achieve. Since 2012, ARPR has twice been named Small Agency of the Year, dubbed a Best Place to Work six times, was honored as the 2016 Technology Agency of the Year and the 2018 Agency that Gets Results. For more information on ARPR clients and services, visit http://www.arpr.com and follow @AR_ _PR on Twitter and Instagram.

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Taylor Spung
ARPR
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