Technology does not sell itself; But the equateXY platform makes it happen

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equateXY platform now spans 500+ SaaS product categories and spawns customer leads in 20+ countries in US, Europe and APAC.

John Miller (name changed) graduated from Stanford University last year, and he has been working on a SaaS product idea for a couple of years. He believes he is ready with a beta version of his product, and he expects to start earning $5,000-$10,000 per month from subscription fees in the next few months. The business idea is good, the features are well designed and the product is skilfully engineered. However, there is a problem with his business plan, and there is a fair chance he would not be able to realize his revenue goals.

John is not alone. Most of the high-tech entrepreneurs think the product or technology will sell itself.

But this is fantasy! Is it really? Let us see.

Businesses depend for their survival on sales and revenue. Most of the young startup founders lack an awareness of the importance of the sales ecosystem.

Instead much of the focus goes into great marketing – creating a great story, as well as an ability to spread that story across media outlets. But sales is not the same as marketing. And entrepreneurs and start-ups that lack necessary sales understanding may organize lots of events, make lots of documents – but end up educating their clients rather than selling to them.

Let’s go back to the thought of “entrepreneurs think technology will sell itself” and “this is a fantasy”.

Can this fantasy come true? Well it could, if customers are made aware of upcoming technologies and products, and if such customers could express their purchase interest to the entrepreneurs.

equateXY (, a startup based in Gurgaon, India, founded by Mandeep Singh and Anant Pokharna, graduates from IIT Bombay, is doing exactly this. The startup is incorporated as equateXY Technologies Private Limited.

equateXY has been bringing quality customer introductions to SaaS startups at zero upfront cost since mid of 2020. Now it spans 500+ SaaS product categories and makes connections to customers in 20+ countries in the US, Europe and APAC.

“This is like a dream for SaaS product startups and founders. They get to focus on what they are best at e.g. product and engineering”, says Mandeep Singh, co-founder, CEO & CTO of equateXY.

“We at equateXY strive to create a quality sales pipeline for SaaS startups ( by bringing in customer leads without burdening such startups with upfront costs”, explains Anant Pokharna, co-founder & CMO of equateXY.

equateXY is self funded by the founders (, and plans to start raising VC money in the 1st quarter of 2022.

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Mandeep Singh
since: 09/2020
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