TEMPTU Expands into Hand Applied Foundation Category with Perfect Canvas Airbrush Foundation, Delivered by Hand or by Air
Next Generation Formula Featuring Hydra Lock Technology 4x More Hydrating than Hyaluronic Acid.
NEW YORK, Sept. 26, 2018 /PRNewswire-PRWeb/ -- TEMPTU, the leader in airbrush makeup innovation for over thirty years, is making its foray into the hand-applied foundation category with their first long-wear, skincare-enriched, airbrush formula, designed to be applied by hand or by air. TEMPTU Perfect Canvas Airbrush Foundation, available in twenty-four shades, can deliver real airbrush makeup results no matter the application method – be it fingers, brush, sponge, or via the patented TEMPTU Air and Airpod Pro – quickly and easily. The semi-matte, natural skin finish delivers sheer-to-full coverage and is enriched by prestige skincare ingredients to moisturize and nourish the skin. The weightless, water-resistant, transfer-resistant formula goes on light as air, but delivers buildable, complete and imperceptible coverage. Finally, a hand-applied airbrush foundation that can truly deliver the goods – from the gold standard in the industry – is here.
"TEMPTU was built on superior formulas that deliver professional results," says Michael Benjamin, Chief Executive Officer, TEMPTU. "Our brand was born with a gold standard formula designed for the Pro Makeup Artist, and from there we evolved into the unparalleled leader in airbrush innovation. But our guiding light has always been to have the best formulas out there. When you create something as special as this Perfect Canvas line, you want to share it with the world. We're excited to let them know that they can finally achieve the finish TEMPTU airbrush is famous for – any way they like – with this next-generation innovation. This is just the beginning of what we'll be able to do in the hand-applied makeup category."
What It Is: A light-as-air, buildable formula that delivers a soft, semi-matte, natural skin finish and active skin care benefits. This long-wear, water-resistant, transfer-resistant airbrush foundation can be applied by hand or by TEMPTU Air to deliver the ultimate weightless, sheer-to-full coverage that lasts. Skin appears healthier, younger and more radiant-looking with this long-wear, transfer and water-resistant formula that contains an amino acid polymer shown to be 4x more hydrating than Hyaluronic Acid.
What It's Formulated to Do: Engineered to meet the highest standards of professional makeup artists, this nutrient-rich foundation is makeup and skincare in one. Advanced color technology using high- impact pigments eliminates the need for fillers, delivering enhanced color payoff, improved sprayability, and the silkiest texture that glides on your skin for seamless coverage that won't settle into fine lines, pores or wrinkles.
Perfect Canvas is formulated with TEMPTU's proprietary Hydra Lock Technology, featuring an amino acid polymer shown to deliver four times more hydration than Hyaluronic Acid to your skin the entire time you wear it. This high-performance formula increases skin's natural moisturizing factor to help maintain a healthy, youthful appearance.
Perfect Canvas also features an anti-aging complex of peptides and fruit and plant extracts that lifts and firms the skin. It is infused with prestige skincare ingredients that include:
- White Birch to help improve the tone, texture, and clarity of your skin, while brightening the overall appearance.
- Smart Peptides proven to help improve skin's integrity and reduce the appearance of fine lines and wrinkles
- Goji Berry extract proven to deliver powerful antioxidants to the skin
- Gotu Kola Extract to help maintain skin's firmness and elasticity
The Result: A pro-performance, good-for-your-skin foundation that delivers flawless, uniform color and natural-looking coverage that lasts all day, locking in key actives to help balance your complexion.
Now available in an expanded 24 Pro-Curated shade range—our most comprehensive selection, developed methodically for an inclusive variety of skin tones and undertones.
POWERFUL SKIN-PERFECTING RESULTS
- Over 90% of women stated their skin looked up to five years younger
- 92% of women thought their skin looked flawless
- 96% of women thought the makeup was weightless
- 92% of women felt their skin was more radiant
*Based on a consumer study of women who used Perfect Canvas Airbrush Foundation
What else you need to know:
- Oil-Free
- Paraben Free
- Pthalate Free
- Fragrance-Free
- Vegan
Availability:
TEMPTU's Perfect Canvas Airbrush Foundation will be available in 1 oz bottles for $36 starting October 2018 on TEMPTU.com and in select specialty retailers.
About TEMPTU, Inc.
TEMPTU is the authority in airbrush makeup, advanced beauty technologies, makeup applications and formulas. Founded in 1981, the TEMPTU PRO division is a destination for makeup professionals and is available in over 50 countries and territories around the world through specialty retailers. The TEMPTU consumer division, created in 2009, is a destination for individuals seeking professional quality cosmetics for everyday use. For more information, visit http://www.temptu.com. For press inquiries please contact Bee Dhital at [email protected]
SOURCE TEMPTU
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