Teriyaki Madness is Bringing the Madness to Wisconsin with Five Locations in the Greater Milwaukee Area

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The Seattle-style teriyaki restaurant chain will open its first Wisconsin shop in Brookfield in mid-September, with plans to open more in Hales Corners, Wauwatosa, Pewaukee, Germantown and Rolling Meadows, Illinois in the next 90 days.

At a time when many restaurant brands are struggling to stay afloat, Seattle-style teriyaki restaurant Teriyaki Madness just keeps growing. This week, the franchise has announced its first foray into Wisconsin, with five new locations set to open by the end of 2020, plus a sixth in Illinois. The first shop will open at 920 S. Moorland Road in Brookfield in mid-September, with additional shops set to open in Hales Corners, Wauwatosa, Germantown and Pewaukee, Wisc. and another to open across the Illinois border in Rolling Meadows later this year. Wisconsin residents will enjoy the brand’s huge, satisfying bowls of addictive flavors made with high-quality ingredients like all-natural marinated chicken, steak, salmon or tofu with fresh, stir-fried veggies and a base of steamed white, brown or fried rice or Yakisoba noodles.

Milwaukee-based FirstPathway Partners is responsible for bringing the restaurants to the area, which will be operated through a partnership with Restaurant Sherpas, a new affiliate restaurant management company working exclusively for Teriyaki Madness franchise partners nationwide. FirstPathway Partners has always had a mission of bringing job-creating businesses to Wisconsin and around the country, particularly in the hospitality industry. With investments in Hilton, Marriott and Kimpton hotels, it was an easy choice to partner with Teriyaki Madness after identifying a demand in the marketplace for fast casual restaurant franchises.

Restaurant Sherpas was created by the Teriyaki Madness team as a solution for franchise owners that want to invest in the brand but have Restaurant Sherpas fully manage the day-to-day operations. The leadership team of Restaurant Sherpas uses its decades of experience to operate Teriyaki Madness franchise partners’ shops and provides full support during the process. Together, they are thrilled to be the first to introduce Milwaukeeans to Teriyaki Madness' fully customizable bowls, which can be as healthy — or not healthy — as you like (they don’t judge), but are always filling and delicious.

“The Milwaukee area is a perfect fit for Teriyaki Madness, because there’s just nothing like it here. There is a huge demand here for fast casual restaurants that cater to different appetites and diets,” said Brookfield Teriyaki Madness General Manager Jared Bellis, who has more than 20 years of restaurant experience with Buffalo Wild Wings, Portillo’s and Shake Shack. “In a time where people are mostly ordering takeout or delivery, Teriyaki Madness provides a creative, healthy meal for the whole family that is truly unlike anything else in the market.”

Teriyaki Madness’ technology is a cornerstone of the brand, and has played a significant role in the success of the brand during the pandemic. In fact, since May, Teriyaki Madness has thrived, with a 17% increase in same-store, year-over-year sales, due in large part to the investment in its app, integrations with third-party delivery partners and a seamless curbside and delivery model that allows for maximum convenience for customers, a necessity in the “new normal.” Customers can order online or from the Teriyaki Madness app for curbside pickup or delivery. The made-to-order meals are packaged to travel well and arrive piping hot.

Another fundamental aspect of the Teriyaki Madness brand is its commitment to the local community. During the pandemic, Teriyaki Madness launched a number of community service programs to help local families, essential workers and hospitality workers. The brand’s Pay It Forward campaign in April and May allowed customers to purchase catering kits for doctors, nurses or first responders, with Teriyaki Madness paying half and handling the delivery. In June and July, to help hospitality workers who were unemployed or not earning their full wages, the brand launched the heavily discounted Four-Top promotion, which offered four bowls and two appetizers for just $26.

“We are excited to introduce our mouthwatering, bold flavors to Wisconsin and to show Wisconsinites how truly committed we are to the local community,” said Teriyaki Madness CEO Michael Haith. “Our programs are designed to help local families and struggling workers find a delicious yet affordable and healthy meal, and to help our franchise owners’ businesses generate revenue so they can keep their staff employed. Because remote or hybrid learning has presented new challenges this fall, we are planning on developing a program to benefit teachers in October.”

Teriyaki Madness is inviting locals out to celebrate the Brookfield grand opening with events from September 16 to September 19, including:

  • September 16 to 18: All in-shop customers will enjoy $5 Junior and Regular Chicken Teriyaki Bowls.
  • September 17 — Grand Opening Celebration: The Grand Opening celebration event kicks off with a chance for customers to win free Teriyaki Madness. Any customer who places an order through the TMAD app between September 16 and September 22 will be entered to be one of five winners to receive free TMAD for one year, or one of twenty winners to receive free TMAD for one month.
  • September 19 — Charity Event: Teriyaki Madness will donate $1.00 from every regular bowl order to Stars Hockey. Teriyaki Madness partnered with Stars Hockey to support youth and school activities as many have been cancelled due to COVID-19.

“This year has been a wild one for the restaurant industry, but Teriyaki Madness is doing incredibly well. Our technology and operational model have fueled our success,” said Haith. “We have seen great momentum over the past two years in the Midwest, and are ecstatic to bring six new locations to Wisconsin and Illinois in a three-month span.”

For more information about Teriyaki Madness, visit the restaurant’s official website, http://www.TeriyakiMadness.com.

Teriyaki Madness, a fast casual teriyaki shop concept, is committed to unconditionally satisfying guests by offering delicious, made-to-order Teriyaki dishes prepared with fresh, all-natural ingredients served quickly and at a reasonable price in a fun, relaxed atmosphere. The simple menu lets guests choose their protein, type of rice or noodles and desired vegetables for a fully customizable bowl made as healthy as the customer wants. The brand is dedicated to “Spreading the Madness” so everyone can experience the best teriyaki on earth. Teriyaki Madness was recently recognized among Entrepreneur Magazine’s Top Food Franchises of 2019 and was named one of FastCasual’s 2019 Movers and Shakers, and has been named to the Inc. 5000 list for three straight years. Founded in 2003, the brand currently has franchise agreements in place for nearly 150 shops across the U.S. Teriyaki Madness offers franchising opportunities nationwide for their concept to qualified single and multi-unit candidates. For more information, visit http://www.franchise.teriyakimadness.com or email franchise@teriyakimadness.com.


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Lauren Moorman
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