Innovative marketing expertise will drive awareness of Ternary's modern FinOps solutions in a market dominated by legacy systems
SAN FRANCISCO, Jan. 22, 2024 /PRNewswire-PRWeb/ -- In a strategic move to amplify its market leadership, Ternary, a pioneer of multi-cloud FinOps software for enterprises, announced today the appointment of Carl Landers as Vice President of Marketing. Landers brings over two decades of expertise in technology marketing, particularly in elevating products that address the complex challenges faced by today's enterprises. At Ternary, his focus will be driving customer awareness of how Ternary's innovative FinOps solutions transform multi-cloud spend management, particularly for enterprises grappling with the limitations of legacy products.
Ternary co-founder and CEO Sasha Kipervarg highlighted the customer-focused vision behind this strategic hiring: "Carl's joining us is more than an addition to our team; it's a pivotal step in bridging the gap between our modern FinOps solutions and the enterprises seeking to uplevel their FinOps practices and outdated technologies. Carl's ability to connect technologies with their ideal markets will highlight Ternary's leadership in delivering a more intelligent solution for cloud spend management."
Prior to joining Ternary, Landers honed his skills in technology marketing at Yellow.ai, Armory, and Conversica, as well as at larger software companies like CA Technologies and Serena Software. His expertise lies in positioning technology solutions in a way that resonates deeply with customer needs and industry trends. His signature approach—understanding and advocating for the customer's perspective—makes him the ideal voice to spread the word about Ternary's revolutionary FinOps solution.
Reflecting on his new role, Landers articulated his mission: "Joining Ternary is not just about leading a marketing team; it's about building a crucial bridge. Many enterprises are actively evolving their FinOps practices but lack awareness of the right tools to scale efficiently. Ternary offers something truly transformative, and I'm here to ensure that our message reaches and resonates with those actively seeking a better platform to support their FinOps maturity."
Landers' joining supports the company's aggressive plans for growth, following its recent Series A funding. As businesses increasingly look for agile and efficient alternatives to legacy FinOps systems, Ternary is strategically positioned to meet these needs, with Landers leading the charge in communicating the company's unique value proposition.
Businesses eager to explore how Ternary can accelerate their FinOps journey can visit ternary.app or reach out at [email protected].
About Ternary
Ternary provides a sophisticated multi-cloud FinOps platform that enables companies to optimize their cloud costs for today's challenges.
Ternary's mission is to foster collaboration between Finance, Engineering, and FinOps teams, empowering them to improve efficiency by aligning cloud spending with core business objectives.
Available both as a SaaS product and as a self-hosted solution, Ternary's FinOps Foundation Certified Platform serves enterprise business needs with unparalleled flexibility and scalability. Since its founding in 2020, Ternary has rapidly grown to now serving hundreds of companies and their over $7B in cloud spend.
Learn more by visiting ternary.app, or email [email protected].
Media Contact
Media Inquiries, Ternary, 1 650-918-0974, [email protected], ternary.app
SOURCE Ternary
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