TerraPurezza will build upon the Luck Ranch legacy by instituting regenerative methods on the property and turning it into a comprehensive, replicable example of regenerative agriculture.
AUSTIN, Texas (PRWEB) July 21, 2020
TerraPurezza, the first model for industrial regenerative agriculture, today announced a partnership with Willie Nelson’s Luck Ranch in Spicewood, Texas. Through the partnership, TerraPurezza will implement its regenerative practices to restore native prairie, recharge aquifers, and improve soil quality using heritage breed livestock. The goal is to transform the 500-acre ranch into a comprehensive regenerative farm. Luck Ranch will also serve as an institute for teaching and training of TerraPurezza’s integrated approach, and a distributor of TerraPurezza products including pork, poultry, and eggs.
As a co-founder of Farm Aid, Willie Nelson has supported America’s farms and ranches for over 30 years. He has an established track record as an environmentalist and champion of family farms. Today, Luck Ranch is the venue for the annual Luck Reunion music festival and is also home to more than 70 rescued horses.
“We founded TerraPurezza to prove that regenerative agriculture can be done at scale as a viable alternative to our current unsustainable food system,” said Tina Weldon, owner of TerraPurezza. “The Nelson family are true advocates for our vision, and we can’t imagine a better partner to work with us on implementing a system of integrated regenerative agriculture practices that can become a model for others across the country.”
TerraPurezza’s regenerative agriculture methods offer a scalable and profitable approach to food production that leverages data, innovative technology, and new business models. Their methods regenerate soil and create sustainable foundations for nutritionally-dense food through rotational grazing of high-density livestock, effective water management via land augmentation, restoration of native grasses, and the highest quality of animal welfare.
TerraPurezza will build upon the Luck Ranch legacy by instituting these methods on the property and turning it into a comprehensive, replicable example of regenerative agriculture. The data collected will be used to create scalable standards for the industry that are better for the land, the air, and anyone who eats food. Luck Ranch will also serve as a teaching and training facility for other ranchers and farmers interested in transitioning to regenerative practices.
“We have been following TerraPurezza for a few years now and I think their ideas about land restoration are great. We can grow our own vegetables and fruit; that’s good to have,” said Willie Nelson, owner of Luck Ranch, musician, and co-founder of Farm Aid. “Our family wants to be a part of showing that regenerative agriculture is possible for both small family farmers and big corporate farmers.”
TerraPurezza and Luck Ranch began implementing regenerative agricultural practices on the property in June 2020, with the goal of having a fully functional operation by Fall, 2021. Interested visitors will be able to purchase TerraPurezza products or sign up for training through the Institute at that time.
TerraPurezza is the first model for industrial regenerative agriculture. We prove that it’s possible to build nutritionally-dense and scalable food systems.
With all that we ask of our natural resources, it is the greatest challenge of our society to meet increasing human needs while living in harmony with the environment. By combining traditional Regenerative Agriculture techniques with modern technology systems, we regenerate soils to build a more vibrant foundation for nutritionally-dense food. We empower others to do the same.
Our practices include rotational grazing of high-density livestock, effective water management via land augmentation, restoration of native grasses, and the highest quality of animal welfare. We leverage leading edge technology to automate routine tasks and increase efficiency. With multiple campuses, our working farm is a real-world example for how different regenerative agriculture techniques can succeed at local and global scales.
Located in the Texas Hill Country, TerraPurezza was founded by Tina and Orion Weldon in 2015 in Spicewood, TX and has grown to over 150 acres of native Texas prairie. With backgrounds in nutrition, agriculture, and conservation ecology, the TerraPurezza team applies a multidisciplinary approach to rejuvenate the land for a more resilient food system.
TerraPurezza. A better way to better food.
Built in 1985 as the backdrop for the film “Red Headed Stranger”, Luck, TX is an old west town located in Willie Nelson’s backyard on the outskirts of Austin. The journey to Luck started in 1979 when Willie and dear friend Bill Wittliff set out to make a film version of Willie’s concept album of the same name. While the original screenplay ended with the town burning down, Nelson had grown attached to the set and called for a change in order to preserve the property. The star built his own home on the sprawling land, just a short drive up the road from the set, and Luck, Texas was born.
Beyond its fading facades, Luck became a longtime gathering place for Willie and his contemporaries to come together to shoot the shit and inspire one another through song; a sort of scaled-down extension of anti-scene Austin landmarks like Armadillo World Headquarters and Austin Opry House.
Over the years as the bootprints from the past began to fade, Luck primarily served as Willie’s private hang: for games of poker in the “World Headquarters” building and Easter celebrations in the chapel. In 2012 a group of barstool dreamers with ties to the location set out to revive the town’s spirit with experiences inspired by its unique history. With Nelson’s blessing, the seeds for Luck Reunion were planted. Luck Reunion — a misfit group of young believers, Nelson family members, and Willie’s personal team — hopes to honor the creative origins of the magical space, and contribute to the all-inclusive and fascinating culture of the illustrious town.