Season one brings founders, executives, and industry leaders together for real, raw conversations about leadership, loss, ambition, and building that usually happen off the record.
CHICAGO, Sept. 22, 2026 /PRNewswire-PRWeb/ -- Aris Singleton has spent nearly five years navigating what happens when leadership, legacy, and loss collide, all while running one of the most recognizable textured haircare brands. Now she is talking about it out loud.
Singleton announced the launch of The CEO Unfiltered™, a podcast built around the business conversations founders usually only have privately. No highlight reel. No polished founder mythology. Just what it actually takes. The premiere episode drops Wednesday, September 30, 2026.
Singleton took over Thank God It's Natural (tgin) in 2021 at age 28, following the death of her aunt and the company's founder, Chris-Tia Donaldson. What most people do not know is that she had been preparing for it long before anyone handed her a title. In high school, she ran the brand's social media and shipped T-shirts out of her bedroom in Detroit. She came back years later for what was supposed to be a six-month stint. She never left.
That experience, learning to lead through grief, growth, expectation, and the pressure of carrying someone else's legacy, became part of the inspiration for The CEO Unfiltered™. Singleton wanted to create the kind of space she wished existed when she first stepped into the CEO role: one where leaders could talk honestly about the decisions, doubts, and sacrifices behind the title.
Her perspective is grounded in results. Under her leadership, tgin has continued to grow as a national brand available at Walmart, Ulta Beauty, CVS, Target, and Whole Foods. Singleton has been named to Black Enterprise's 40 Under 40, honored as a Chicago Defender Woman of Excellence, and featured on the cover of a Jet Magazine collector's edition as the youngest CEO of a textured haircare brand.
"I have been in rooms where everyone is performing. Everyone has it together, everyone is thriving, nobody is struggling. And then the cameras go off, and suddenly people are honest. I wanted to create the room where we don't have to wait for the cameras to turn off to tell the truth."
— Aris Singleton, CEO of tgin® and host of The CEO Unfiltered™
SEASON ONE LINEUP
Across the season, Singleton talks with leaders about building before anyone validates the idea, taking over family businesses, navigating burnout, protecting your health while building a career, creating brands rooted in culture, and figuring out what success costs when you're the person everyone expects to have the answers.
Season one opens with a solo episode from Singleton before turning the mic over to a lineup spanning beauty, medicine, wellness, and content strategy:
- Aris Singleton: The Unfiltered Truth About Inheriting a Legacy
- Dr. Piper Farrell: The Unfiltered Truth About Learning to Let Her Lead
- Kadidja Dosso: The Unfiltered Truth About Building Before They Believe in You
- Liz Jones: The Unfiltered Truth About Building Beyond the Brand
- Demaris Elije': The Unfiltered Truth About Protecting Your Yes
- Resa Luster-Mac: The Unfiltered Truth About Protecting a Black Beauty Legacy
- Aaja Corinne Magee: The Unfiltered Truth About Knowing Your Value
- Dr. Sonya Bhole: The Unfiltered Truth About Living With Uncertainty
Kadidja Dosso, Founder of Dosso Beauty, on the experience: "It felt like a breath of fresh air because so many CEOs suffer in silence and alone. Aris has created a safe space for executives to converse, learn from one another, and to motivate others to keep going."
LAUNCH PARTY
The show kicks off with a launch celebration Thursday, September 24, 2026, at tgin® headquarters, where Chicago's business, beauty, and creative community will gather for a first listen, a night with the season one guests, and a few surprises.
WHERE TO LISTEN
The CEO Unfiltered™ premieres September 30, 2026, with new episodes available on all platforms. For more information, visit theceounfiltered.com and follow @theceounfiltered.
ABOUT THE CEO UNFILTERED™
The CEO Unfiltered™ is a leadership podcast hosted by tgin®CEO Aris Singleton that goes beyond the polished version of success. Through candid conversations with founders, executives, creatives, and industry leaders, the show explores what happens behind the title: the difficult decisions, failures, sacrifices, relationships, health challenges, and defining moments that shape the people responsible for leading.
Real Conversations. Raw Insights. Unfiltered Truths.
Socials: @theceounfiltered | @tginari
Media Contact
Tikiyah Overstreet, O-Street Brand Management and Consulting, 1 2132935799, [email protected], www.o-street.co
SOURCE The CEO Unfiltered(TM)
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