The 3 Best KPIs That Measure Business Growth - Plus, the Top 17 Market Research & Marketing Analytics Agencies, According to DesignRush

NEW YORK, March 28, 2019 /PRNewswire-PRWeb/ -- Just 44 percent of chief marketing officers can accurately measure their campaigns' return on investments.

However, data is the key to crafting highly targeted marketing campaigns that attract valuable consumers and inspire a revenue-boosting action.

DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the top marketing key performance indicators to track. Each piece of data is proven to help build successful marketing strategies and measure brand success.

The top 3 key performance indicators to track are:

1. Landing Page Conversion Rate

Many brands fall short by simply focusing on getting consumers to visit a landing page. However, it is often the conversion – not the view – that will increase revenue and provide a return on investment.

Therefore, brands should make sure they track landing page conversion rates. By doing so, they will be able to determine their effectiveness of landing page elements such as:

• Call to action
• Copywriting
• Imagery
• Campaign objective
• And more!

2. Cost Per Lead

The best marketing analytics agencies continually track marketing campaigns' cost per lead. Cost per leads can indicate how effectively multiple items within a campaign are, including:

• Imagery
• Messaging
• Audience targeting
• Platform
• And more!

They type of "lead" that a marketing team tracks can vary, depending on the brand's goal. They include:

• Cost per lead
• Cost per click
• Cost per view
• Cost per impression
• Cost per conversion
• And more!

3. Consumer Information

Although consumer information isn't technically a key performance indicator, it is an important piece of data to collect. In fact, more than three-fourths of B2B businesses don't have adequate industry or revenue information for the leads that they collect.

However, when brands gather consumer information, they will be able to conduct tasks such as:

• Campaign personalization
• Accurate demographic targeting
• Prioritization of marketing channels
• And more!

"Research shows that many brands struggle immensely with gathering accurate data and putting it to proper use," says DesignRush Founder and Executive Director Gabriel Shaoolian. "By paying attention to specific key performance indicators, businesses can begin to understand their consumers as well as their own strengths and weaknesses as a brand."

DesignRush's Agency Listing section features the top local and global marketing analytics and big data companies. Some of the top marketing analytics agencies from around the world include:

1. Aplitap

Aplitap brings strategy, design and development together to create amazing experiences. To be Aplitap is to be bold, courageous, unafraid, and lion-hearted – and to them, it means to venture forward into uncharted territory, to lead the way, boldly voyaging off the edge of the map. There are many paths to success, many routes businesses may take to reach their goals. Their mission and their passion is to chart those unknown paths, helping their clients navigate the high seas of digital marketing.

Visit Aplitap at: https://www.aplitap.com/

2. Brilliant Experience

Brilliant Experience offers market research and audience insights for the world's most innovative brands by understanding their customers inside and out. Through qualitative and quantitative research, they unravel the "why" behind customers' behavior. Brands will get fresh psychological insights that drive their strategic direction and help them envision radically intuitive experiences.

Visit Brilliant Experience at: https://www.brilliantexperience.com/

3. CandorWorks

CandorWorks can be a lead generation back-office where they fill all of their clients' B2B marketing gaps with commitment, smartness and technology. They serve leading global media agencies, publishers, and B2B companies who want a deeper level of relationship and operational efficiency in order to realize new customer acquisition capabilities. CandorWorks supports highly targeted B2B marketing campaigns that empower forward-looking businesses to transform their lead generation processes into winning strategies for continued success.

Visit CandorWorks at: https://www.candorworks.com/

4. Convergytics PVT LTD

With the growing importance of analytics and its role in improving ROI, Convergytics has been solving a key challenge that various organizations face when adopting analytics – the gap between creation & consumption resulting in analytics not yielding the optimum business impact. Converytics bridges this gap by integrating creation, consumption, correction and fusion of analytics. Over the years, they have implemented their solutions for industry leaders across verticals including Retail, CPG, Banking, Healthcare, Social Media, CRM, Supply Chain & Telecom.

Visit Convergytics PVT LTD at: https://convergytics.net/

5. DMW Direct

DMW is a full-service direct response agency with over 30 years' experience in digital, print, direct mail, DRTV, and radio across categories as diverse as health care, software, outpatient medical services, financial products and credit unions, auto and life insurance. They are an agency that's driven by Core Values that motivate them to do great work and Inspire Direct Results.

Visit DMW Direct at: https://www.dmwdirect.com/

6. Fresh Squeezed Ideas

Founded in 2006 and working with some of the world's largest clients, Fresh Squeezed Ideas is a global market research consultancy that has engineered breakout brand growth for almost 500 brands by harnessing the power of Human Sciences: Behavioral Science and Cultural Anthropology. This perspective provides them with a new way to explore behavior, attitudes, and meaning. Using the Human Sciences, they transform businesses and brands through Transformative Engagement Solutions.

Visit Fresh Squeezed Ideas at: https://www.freshsqueezedideas.com/

7. InsightWhale

InsightWhale is a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. Their clients are medium-sized enterprises mostly based in the USA, Europe, and Australia. Their team members work from convenient locations around the world.

Visit InsightWhale at: https://insightwhale.com/

8. Issues & Answers Network Inc

Issues & Answers (I&A) is a privately owned, full-service market research firm that is headquartered in Coastal Virginia. Since otheirur founding in 1988, they have provided exemplary research services and support to hundreds of clients in both the public and private sectors. Their team of Account Executives are trained qualitative moderators AND quantitative data analysts.

Visit Issues & Answers Network Inc at: https://www.issans.net/

9. Leap Research

Leap Research is a marketing research consultant in Jakarta, Indonesia. They provide both quantitative and qualitative full marketing research services. Their vision is to be the research agency of choice, where good people simply deliver good work. Leap Research strives to provide their partners the peace-of-mind that their marketing research projects are being well taken-care-of in Leap Research's capable hands. They adopt a hands-on approach by senior management on every single project, coupled with a rigorous quality control procedure, to ensure a smooth operation of each project resulting in good quality and trustworthy data for solid decision making.

Visit Leap Research at: https://leap-research.co.id/

10. Nimbly

Nimbly is on a mission to make empathy more accessible (and fun). Consumer research is broken. Traditional qual agencies are slow and costly, and deliver outputs that lack emotional oomph. DIY tools and quick reaction platforms, while fast and cheap, don't go deep enough. Meanwhile, brands increasingly lean on surveys and data analytics. They learn what people do—not why they do it. But Nimbly believes that understanding people as people shouldn't be this hard.

Visit Nimbly at: https://www.nimblyinsights.com/

11. Outboxers

In weeks and a fraction of the total cost, Outboxers will design a new product and bring clear data on whether their implementation is worthwhile. They can help brands when they are drowning in operations and are unable to create innovative new ideas, when they are lacking the capacity to implement innovative projects, when they are launching unverified projects onto the market, and when their proposed solutions simply take too long.

Visit Outboxers at: https://outboxers.com/

12. Rabin Research Company

Rabin Research Company is a full-service, global marketing research firm providing research services to a wide range of companies. Offering both B2B and B2C services, they work with clients in a variety of verticals. Some of their largest buckets include consumer packaged goods, durables, entertainment, financial products and services, food service/food and beverage, healthcare/pharmaceuticals, publishing, retail, tech products and services, and many others.

Visit Rabin Research Company at: https://www.rabinresearch.com/

13. TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, they have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. They are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences.

Visit TA Digital at: https://www.tadigital.com/

14. 10 Forward

Social Media has grown to become an integral part of how businesses of any size present themselves to their customers – and building a community around brands can provide them with an important edge in a crowded or competitive market. 10 Forward has worked for over 5 years as a Social Media Agency in Dubai and Abu Dhabi, and in both markets, they have found that social media has intrinsically challenged the traditional relationship between businesses and consumers, and smart businesses are leveraging every opportunity in the digital marketing landscape, particularly social media, to meet business objectives.

Visit 10 Forward at: https://www.10forward.ae/

15. Truly Inc.

Truly Inc. does not believe in brainstorming and clients will never find them carelessly tossing out ideas for how to spend money. Everything starts with research and insights. Why? Because throwing ideas at the wall - even when it's a few dollars here and there - adds up quickly. And usually, that money goes to ad platforms. If brands aren't making sure that they are on the right platform, talking to the right audience with the right message, they may as well just write Facebook a check and walk away. In order to make dollars work harder, Truly Inc. works to figure out the answer to who, what, when, where and how.

Visit Truly Inc. at: https://trulyinc.com/

16. Wallace Marketing

Wallace Marketing conducts evidence-led strategic marketing advice and operational marketing support for ambitious businesses. Their services include research and insight, marketing strategy and planning, implementation of marketing plans and campaigns, training and coaching, and more. Many projects are undertaken in collaboration with other agencies (e.g. PR, creative, etc.) and other professional advisory firms.

Visit Wallace Marketing at: http://wallacemarketing.co.uk/

17. WMM GmbH

WMM is a market research fieldwork and consulting agency with an international portfolio, specializing in qualitative research. They deliver valuable insights for effective decision making. They tailor their methods according to the project objective.

Visit WMM GmbH at: https://wmm.de/en/

Brands can view the top marketing analytics and big data agencies by average hourly rates, case studies, leadership, rankings and more on DesignRush. Users can easily filter to compare marketing analytics firms and find the best marketing analytics companies that can analyze data and formulate a successful marketing strategy.    

About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.

DesignRush features the top agencies around the world, including the best Marketing Analytics and Big Data Companies, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.

SOURCE Design Rush

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