NEW YORK, Mar. 26, 2019 /PRNewswire-PRWeb/ -- The leads that inbound marketing cultivates cost 61 percent less than outbound marketing-born leads.
In addition, research shows that strategic inbound marketing tactics are 10 times more effective than outbound marketing. Plus, 41 percent of digital marketers say that inbound marketing generates a quantifiable return on investment.
But what constitutes inbound marketing and how can brands create a successful inbound strategy in 2019?
DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the best inbound marketing tactics of 2019. These strategies help brands attract a valuable audience and generate meaningful leads that grow their business.
The top 3 inbound marketing strategies of 2019 are:
1. Link Building
Link building is an often-overlooked inbound marketing tactic that has the power to improve SEO rankings, brand awareness and website traffic.
Ultimately, brands partner with like-minded businesses, companies, or publications to secure relevant "follow" links pointing to their website and placed on strategic keywords.
This enables Google to better recognize a website's information and relevance – thus improving its search rankings – and allows potential consumers to discover the brand more readily.
The following tactics can help brands invest in proper link building:
- Link building teams
- Media relations
- Brand partnerships
- PR and press releases
- And more!
2. Influencer Marketing
Studies show that 87 percent of B2B consumers trust influencer content over branded content or advertisements.
Plus, nearly half of all consumers rely on the recommendations of influencers to determine their purchases.
Brands can use inbound influencer marketing in a variety of ways, such as:
- Video marketing
- Affiliate marketing
- Social media marketing
- Product reviews
- Brand ambassadors
- And more!
3. Search Engine Optimization
It's no surprise that search engine optimization (SEO) is one of the most valuable forms of inbound marketing. After all, 93 percent of all online experiences originate from a search engine.
Through specific SEO strategies, brands can rank for relevant keywords that automatically target their demographic, providing the information they are looking for. This offers a lift in website traffic that results in long-term success.
In addition to link building, other SEO strategies include:
- Keyword research and optimization
- Content marketing and blogging
- Optimizing website speed
- Ensuring websites are mobile-friendly and responsive
- Adding relevant titles, H1s, H2s and meta descriptions
- And more!
"Brands who are hoping to achieve longevity in the marketplace need to prioritize inbound marketing," says DesignRush Founder and Chief Executive Officer Gabriel Shaoolian. "Plus, with the right marketing experts leading the charge, brands can have an extraordinary amount of control over the leads they generate and how helpful they are to growing the business."
DesignRush's Agency Listing section features the best local and global inbound marketing companies. Some of the top inbound marketing agencies from around the world include:
1. Arcs & Curves
With a group of in-house digital strategists, talented designers & art directors, Arcs & Curves takes pride in communicating clients' ideas through creative campaigns online. Their specialties lie in developing amazing websites for clients. By combining technology and design, they build outstanding digital experiences for all devices. For the full potential of a website to be realized, its marketing is extremely important. Arcs & Curves is committed to the Inbound Methodology of digital marketing that has revolutionized marketing in the new world. Being one of the few Hubspot™ Partner agencies in Dubai, and with their award-winning tools at their disposal, they help clients solve the most seemingly complicated marketing puzzles rather simply.
Visit Arcs & Curves at https://www.arcsncurves.com/
2. AWORK Webbureau
AWORK Webbureau believes in building brands and long-term relationships. They are driven to achieve results and their services are based on a profound analysis. They believe that data is the best weapon to get the best out of online marketing. AWORK specializes in creating solutions for all types of companies within online marketing, branding and communication - all to strengthen the companies' market position.
Visit AWORK Webbureau at https://awork.dk/
3. Axon Garside
Axon Garside is a Manchester-based B2B inbound marketing agency with a focus on providing sales, marketing and customer service strategy and campaign execution. Tech, industrial and professional service firms work with them to generate leads, close more opportunities and create advocates for their business. Their services can be accessed on a project or annual service fee basis and include growth-driven website design, HubSpot CMS development, inbound sales and marketing training and planning, campaign development and execution, CRM set-up and implementation, sales enablement and branding and corporate identity.
Visit Axon Garside at https://www.axongarside.com/
BabelQuest was formed from the belief that businesses need to build meaningful relationships with their prospects if they want to grow in a predictable, repeatable, scalable way. From strategic foundations and the latest technology to the implementation of core sales and marketing activities, everything they do revolves around achieving this.
Visit BabelQuest at https://www.babelquest.co.uk/
5. Brain Bytes Creative
Brain Bytes Creative is a diverse and close-¬knit team of creative individuals who love what they do. They are programmers, designers, video directors, producers, writers, project managers, media specialists, advertising gurus, and most importantly, thinkers who are entrepreneurs at heart. They combine entertainment, digital, experiential, software, and film¬making expertise with marketing savvy and originality. The company creates strong, measurable results and solid relationships between companies and their current and prospective customers.
Visit Brain Bytes Creative at https://www.brainbytescreative.com/
6. Campaign Creators
Many businesses are good at selling awareness services and hyping up vanity numbers, but few companies want to commit to actually trying to produce results that hit the bottom line. Campaign Creators takes on the hardest job in marketing – the middle of the funnel. They tackle the issue of converting awareness that clients already have and turning it into conversions and revenue.
Visit Campaign Creators at https://www.campaigncreators.com/
7. Campfire Digital
Campfire Digital is a digital marketing agency based in Denver, Colorado. They combine sophisticated web design and development, inbound marketing fundamentals and search engine marketing to build an interconnected framework customized to businesses. Their founding partners have more than 45 years of collective experience in digital marketing to create a fully customizable platform for promoting businesses in today's fast-moving, multimedia, online world. They bring particular expertise in content marketing, user interface and user experience design, high-level web development, branding and marketing strategy.
Visit Campfire Digital at https://campfiredigital.com/
Cleriti helps B2B companies increase revenue through targeted, marketing strategies and execution that is laser-focused on the best target customer. They expertly map each brand's ideal customer's digital path to purchase and build a highly-effective, efficient lead-conversion machine. Cleriti combines strategy, intelligent and relevant content delivered across every channel to feed the conversion machine and power business growth.
Visit Cleriti at https://www.cleriti.com/
9. Content Hacker
Content Hacker is a boutique inbound marketing firm based in Makati, The Philippines. They specialize in content marketing, search engine optimization, and website design and development. They work with organizations of all sizes and from around the world. Content Hacker offers results-oriented and strategic digital solutions. They understand that at the end of the day, what matters most to clients is their end goal - growing their business or reach. As a boutique firm, Content Hacker values their relationship with clients above all else. Hence, they treat each engagement as a personal exchange, not as a mere transaction.
Visit Content Hacker at https://contenthacker.co/
10. Growth Hackers
Growth Hackers is a digital marketing and growth hacking agency. They help businesses from all around the world grow by building their online brands, helping them drive qualified traffic to their site, generating leads, improving their conversions and increasing their sales. Growth Hackers offers services like web design, content marketing, SEO, social media marketing, paid advertising and email marketing. They also developed unique, cutting-edge growth strategies that they apply on top of digital marketing.
Visit Growth Hackers at https://www.growth-hackers.net/
11. Ideas Ignite Marketing
Ideas Ignite Marketing is an in-house digital marketing agency that provides performance-based strategy and inspired creativity, all through a process-oriented constantly evolving framework for problem-solving. Focusing on web development, SEO, inbound marketing, analytical business intelligence, and digital campaign management, they work in tandem with brands to develop marketing strategy from the ground up, or by the project to help increase clients' sales funnel conversion rate.
Visit Ideas Ignite Marketing at https://ideasignitemarketing.com/
12. Incisive Edge
Incisive Edge is a specialist marketing agency for ambitious tech. They work with startups, from self-funded to Pre Seed, Seed and Series A – B. They understand that brands' priorities will change as they progress along a high-growth startup trajectory, so Incisive Edge flexes as clients scale. Their expertise lies in creating a marketing strategy and website to reflect brands' target markets.
Visit Incisive Edge at https://www.incisive-edge.com/
Maudience takes a holistic approach to digital marketing, from website design all the way to the copy on Facebook ads. They understand that the digital world is in constant motion and that continuous adjustments and improvements are necessary to succeed in online marketing efforts. Their team of experienced marketers creates digital strategies designed specifically to meet and exceed brand goals while maximizing budgets. They work with businesses of all sizes, helping them generate and nurture leads through website design and development, inbound marketing, and innovative digital strategies.
Visit Mauaudience at https://maudience.com/
14. Media ADgo
Media ADgo is a 360-degree Digital Marketing Agency based in Barcelona since 2012. They are a global benchmark in online marketing with a consolidated know-how in Strategic Performance Marketing. They are experts in developing optimized marketing solutions to turn clients' digital investment into successful results. What differentiates Media ADgo from their competitors is their ability to anticipate and satisfy the needs of their customers and partners through personalized support.
Visit Media ADgo at https://www.mediaadgo.com/
15. Mod Girl Marketing
Over the years, Mod Girl has helped countless technology and healthcare companies dominate their markets. Executives and business owners come to Mod Girl because they want to work with the best. Whether it's by word-of-mouth referrals, client testimonials, or by reading client success stories, they know we provide modern marketing solutions that truly transform businesses. Online marketing is ever-changing, but with Mod Girl Marketing's experienced team of marketing professionals, the agency continues to help growing businesses not only market smarter, but achieve ongoing success.
Visit Mod Girl Marketing at https://www.modgirlmarketing.com/
16. Octopus Creative Inc.
Octopus Creative's mission is to build top brands through integrated marketing solutions. Octopus Creative is an eight-armed marketing sidekick in Alberta: a full-service, fully-featured creative agency that specializes in branding, web design, search engine optimization, social media, digital development, content marketing and analytics. They can carry out one-off projects or be the whole marketing department for small to medium enterprises, non-profits, cooperatives and funded startups.
Visit Octopus Creative at https://octopuscreative.ca/
17. Relish Marketing
Relish Marketing fuses strategy and creative to unlock brands and propel them forward. Their corporate branding, employer branding, digital marketing, content creation and design experience will help your brand achieve winning results. They provide an array of branding and marketing services including corporate branding, employer branding, creative and design, marketing and digital services, video development, content creation.
Visit Relish Marketing at https://relishmarketing.com/
Rioks provides end-to-end industry-specific strategic marketing solutions based on data intelligence, customer psychology, and audience behavior for emerging and developing markets. With substantial knowledge of specific industries, they run integrated campaigns on brands' behalf. Their Marketing Consultancy educates brands in marketing technologies & automation, brings more horsepower to campaigns and improve marketing effectiveness. Their clients benefit from top rated social media campaigns, cutting-edge inbound marketing campaigns and custom-made web applications that drive consumer engagement to a whole new level.
Visit Rioks at https://rioks.com/
19. Simple Machines Marketing
Simple Machines Marketing helps sales directors, business development professionals and small business owners generate more leads, have better conversations with those leads and close more deals. They have a proven, quantifiable and cost-effective process to help brands land them. And when they do land them, Simple Machines Marketing will have a batch of new leads waiting. To help clients exceed their lead goals, they focus on strategy, inbound marketing, optimizing websites, ABM marketing and sales enablement.
Visit Simple Machines Marketing at https://www.simplemachinesmarketing.com/
20. SmartBug Media
SmartBug Media is an intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR. For 10 years, SmartBug has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. Their focus is not simply on the campaign launch, but the full campaigns and their results. They're the highest rated agency among all of HubSpot's partners with over 200 5-star reviews and 100 industry awards for their strategy and design.
Visit SmartBug Media at https://www.smartbugmedia.com/
SocialSellinator upgrades brands social media accounts on LinkedIn, Facebook, Twitter or Instagram to professionally represent them and make it easy to engage with them. SocialSellinator positions clients as a thought-leader and industry-expert by sharing interesting, relevant and engaging content on brands' behalf.
Visit SocialSellinator at https://www.socialsellinator.com/
22. Spot On
Spot On was founded in 2012 with the main goal of creating a digital marketing agency focused on driving business growth for clients. Located near Birmingham, Alabama, the agency was founded by Susie Kelley and Rebecca Graves. Their team is made up of highly trained professionals, who are award-winning designers, content writers, and strategists. They focus on partnering with organizations in healthcare software, education software, and SaaS. Working with companies in these industries allows Spot On to leverage their experience across multiple clients who have prioritized growth for their business.
Visit Spot On at https://www.thespotonagency.com/
23. StoryTeller Media + Communications
StoryTeller believes in the power of real content. By learning from the best aspects of a newsroom process, they've been able to combine journalism and marketing automation to create authentic connections with readers. StoryTeller Media + Communications constantly evaluates the impact and success of their clients' marketing efforts. It's important that they are not just accomplishing tactics, but creating results that brands can measure.
Visit StoryTeller Media + Communications at https://www.storytellermn.com/
TEDA is an Inbound Digital Marketing Agency that develops digital strategies for companies that seek to compete in the internet market generate leads and convert into their customers. They have a proven track record in the development of effective digital marketing strategies with measurable and long-term results. Their brand promise is simple: Provide powerful digital strategies and solutions for companies looking to build or consolidate their success on the internet.
Visit TEDA at https://www.teda.com.mx/
25. UpTrending Group, LLC
UpTrending is a strategic digital agency specializing in delivering high-value results for high-growth companies and organizations in the technology space. They partner with clients to create and implement digital solutions that have an immediate and lasting impact on their bottom line.
Visit UpTrending Group LLC at https://uptrending.com/
26. VM Interactive
VM Interactive was born with the sole intention of helping other businesses establish and grow their online presence. After pulling together talented professionals from the digital marketing industry, they have achieved excellence in providing engineered digital strategies that will supercharge a business's online presence. Apart from their proven digital excellence, what makes them different from other digital marketing agencies is their understanding of business owners' goals and market conditions. Their aim is to partner with business owners so they can learn and find innovative ideas that separate them from their competitors, building a larger and stronger audience for their business.
Visit VM Interactive at https://www.vminteractive.co.uk/
27. Whitehat Inbound Marketing Ltd
Whitehat is a London marketing agency and HubSpot Platinum partner. They work with B2B and B2C companies within the technology, biotech, manufacturing and other sectors, located within the UK, USA or continental Europe and with an average turnover of between £1M and £100M. These businesses typically have an active direct sales team of at least 3 people but with little or no internal marketing capability, but are looking to grow and need help to scale. Whitehat Inbound Marketing Ltd helps them with lead generation, customer acquisition and client engagement to give them a competitive advantage in their industries.
Visit Whitehat Inbound Marketing Ltd at https://www.whitehat-seo.co.uk/
Brands can view the best inbound marketing firms by cost, portfolio, expertise, experience, rankings and more on DesignRush. Users can easily filter to compare inbound marketing agencies and find the best inbound marketers that can execute complex strategies that provide a strong ROI.
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Inbound Marketing Companies, Digital Agencies, Logo Design, Branding, Digital Marketing, Video Production, Website Design, and more.
SOURCE Design Rush