The Agency brings a refreshed identity, strategic positioning and renewed sales approach to the CetraRuddy-designed Manhattan condominium, with 24 residences currently available.
NEW YORK, Sept. 30, 2026 /PRNewswire-PRWeb/ -- Global real estate brokerage The Agency, in partnership with rennie, announces the sales and marketing relaunch of The Elysia, the luxury condominium located at 200 East 59th Street in Manhattan, with sales led by The Agency New York agents Michael Biryla and John Antretter. The relaunch marks a new chapter for the property, introducing a refreshed identity and renewed approach to the positioning, marketing and sales experience for its remaining residences.
The 35-story condominium comprises 67 residences, with 24 homes currently available, including Penthouse 34 offered at $14.5 million with its own private rooftop and 360-degree Manhattan views. Originally developed by Macklowe Properties and designed by acclaimed architecture and design firm CetraRuddy, the property's current developer and sponsor is Centurion Real Estate Partners. The Agency is representing the remaining residences as part of its new development partnership with rennie.
"The Elysia is a tremendous opportunity to bring fresh energy and a new perspective to an already exceptional Manhattan property," said Mauricio Umansky, CEO and Founder of The Agency. "Our partnership with rennie was built to approach developments strategically at every stage, combining market intelligence, creative storytelling and the strength of our global network. We're excited to put that platform to work at The Elysia and introduce the property to buyers through a renewed lens."
The relaunch builds on the strength of the existing property while introducing a more distinct identity and strategic approach to the remaining residences. Under its new name, The Elysia will be repositioned with fresh creative, marketing and sales initiatives designed to bring new energy, personality and perspective to the property and create a more cohesive experience for prospective buyers.
Situated at 200 East 59th Street, The Elysia occupies a prominent Manhattan location at the convergence of Midtown and the Upper East Side. CetraRuddy's contemporary architectural vision creates a distinctive presence within the neighborhood, offering residents access to the cultural, dining, shopping and business destinations that define the surrounding area.
"The Elysia offers buyers a rare opportunity to experience contemporary living in an incredibly central Manhattan location, and this relaunch allows us to tell that story in a fresh and compelling way," said Michael Biryla, agent with The Agency New York. "There is so much strength already within the property, and our focus is on creating renewed excitement around the residences and showing buyers the value of what is here," added John Antretter, agent with The Agency New York.
The Elysia also marks an important next step in The Agency and rennie's exclusive new development partnership, announced in May 2026. The alliance brings together rennie's proprietary research, data, technology and developer advisory expertise with The Agency's global marketing platform, media reach, international referral network and luxury sales capabilities. Together, the firms provide developers with an integrated platform spanning pre-development strategy, branding, marketing, sales and final sellout.
"The Elysia is an exciting example of how our partnership with The Agency can create value at every stage of a development's lifecycle," said Greg Zayadi, President of rennie. "By combining a disciplined, data-informed sales strategy with a powerful global brand and marketing platform, we can look at the remaining residences holistically and build a clear strategy around how the property is positioned, experienced and ultimately brought to market."
"We're proud of the exceptional design and distinctive residences at The Elysia, and we're excited to partner with The Agency and rennie to begin this exciting new next chapter. We look forward to welcoming new homeowners to this special Manhattan property." said Robert E. Schlesinger, Vice President of Centurion Real Estate Partners.
To learn more about The Elysia, visit www.livetheelysia.com.
About The Agency
The Agency is a global, luxury real estate brokerage representing clients across residential, new development, resort, and vacation rental markets worldwide. Since its founding in 2011 by Mauricio Umansky, The Agency has closed more than $104 billion in real estate transactions and grown to more than 190 offices across 17 countries. Consistently ranked among the top brokerages in the industry, The Agency is recognized as one of the fastest-growing boutique luxury real estate brands in the world. Redefining the traditional brokerage model, The Agency fosters a culture of true collaboration, where every client and listing is represented in a shared environment of partnership. Clients and agents alike benefit from the power of a global network and access to a full suite of in-house services, including creative, public relations, relocation, development, core services, and industry-leading technology.
About rennie
rennie brings a thoughtful, trusted approach to real estate, supporting clients and communities for 50 years. A fully integrated real estate services company, rennie offers developer services and advisory services alongside its brokerage. Founded on a people-first culture, rennie's growing team of 80 head office staff and 300+ real estate advisors work seamlessly together to deliver exceptional experiences and service. With a presence across the Pacific Coast and select resort destinations—including Vancouver, Whistler, Kelowna, Victoria, Seattle, and Palm Springs—rennie provides the insight and expertise clients need to make informed decisions when buying, selling, or building a home or community. To learn more, visit rennie.com.
About Centurion Real Estate Partners
Centurion Real Estate Partners is a New York-based real estate investment and development firm specializing in residential and office properties. Founded in 2003, Centurion has a 17-year proven track record in residential condominium projects, with over 1,200 luxury condominium units developed or converted, including River & Warren and Riverhouse, One Rockefeller Park in Battery Park City, N°33 Park Row on City Hall Park, and 212 West 72nd on Manhattan's Upper West Side.
Media Contact
Olivia Cyr, The Agency, 1 5088688274, [email protected], The Agency
SOURCE The Agency
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