The rebrand underscores the firm's comprehensive approach to wealth management.
OVERLAND PARK, Kan., July 1, 2025 /PRNewswire-PRWeb/ -- The ETF Store, Inc., an innovative wealth management firm, announced today its strategic rebranding to NovaDius Wealth Management.
NovaDius Wealth Management remains dedicated to providing exceptional financial guidance and personalized support to its clients. The rebrand underscores the firm's comprehensive approach to wealth management while maintaining the same commitment to client success that has defined the organization since its inception in 2008.
"We've always offered a full suite of financial planning and investment services," said Nate Geraci, President of NovaDius Wealth Management. "This new name better reflects who we are today—a firm focused on personalized financial guidance with a broader, more holistic approach. Our commitment to delivering exceptional, personalized service remains unchanged."
NovaDius' core services include:
- Comprehensive financial planning
- Retirement portfolio management
- Tax-efficient wealth preservation
- Personalized investment strategies
The name NovaDius is inspired by the Latin root words "nova," meaning "new" or "innovative," and "dius," meaning "day," symbolizing the firm's daily commitment to illuminating each client's financial journey with clarity and purpose.
For more information, please visit www.NovaDius.com.
Media Contact
Elliott Homan, NovaDius Wealth Management, 1 877-365-3837, [email protected], https://novadius.com/
SOURCE NovaDius Wealth Management

Share this article