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The First AI-Powered Reality Chef Competition - Chef League - Launches Mobile Game at SXSW

Now available on the App Store is the world's first game that lets players compete to fix bad (1 out of 5 star) recipes from the internet.


News provided by

Chef League

Mar 14, 2019, 09:00 ET

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AUSTIN, Texas, March 14, 2019 /PRNewswire-PRWeb/ -- After three years of development, Beth Altringer, who teaches at Harvard's engineering school, launched Chef League for pre-order on International Women's Day during the SXSW Festival in Austin. Chef League features a set of "AI Chefs" that live inside the game. These chefs are derived from scientific data, over a million actual reviews of real recipes, and analysis of reality TV cooking show judge choices over time. The AI Chefs calculate how flavors interact and taste, represent distinct 'palates', compete among human players, and exist to let players casually learn from real chefs.

This indie game aims to:
1) Bring science-quality flavor analytics to the backend of a mobile cooking game
2) Let players compete to fix dishes in a game inspired by reality TV cooking shows
3) Push the boundaries of combining education and casual gaming by encouraging players to learn in ways that enhance their offline life. The goal is to be fun, competitive, social (and educational without trying) in short gameplay sessions
4) Reach audiences who do not necessarily see themselves as gamers

“I admire people who, faced with an empty kitchen pantry, can whip up a masterpiece. I built this game initially to teach myself how chefs improvise and fix recipe problems on the fly. My larger goal is to provide a platform for all of us to learn from chefs by gaming.” - Beth Altringer, Chef League

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Chef League launched for pre-order at SXSW to build its community, generate buzz, and form partnerships ahead of its public launch this spring. To prepare for SXSW, its founder made a different variation of guacamole for 119 consecutive days, then recreated lessons learned from that experiment at The Ultimate Guac Off / Chef League SXSW Launch Party.

Background on Beth Altringer, Founder of Chef League: "I'm an educator and I love food and chef shows. My motivation was to make it more fun to learn. I can follow recipes, and eventually memorize them, but that is not the same as getting smarter as a chef. Why can't recipes and menus gradually teach us how flavors work?" During graduate school, Altringer trained with the Cambridge University Blind Wine Tasting Society and went on to compete internationally. In 2015, she began quantifying flavor more broadly, creating the Flavor Genome Project to study patterns in flavor perception. That project integrated scientific flavor data, analysis of real recipe reviews, and research on how chefs and sommeliers learn. In 2017, she started developing the Chef League game based on the research.

Media requests: [email protected]
WEBSITE: https://chefleague.app/
DOWNLOAD: https://itunes.apple.com/us/app/chef-league/id1437820584
MEDIA ASSETS: https://tinyurl.com/chefleague
Instagram: https://www.instagram.com/chefleagueapp/
Twitter: https://twitter.com/ChefLeagueApp
Facebook: https://www.facebook.com/chefleague/
Facebook Community Page: https://www.facebook.com/groups/chefleague/

SOURCE Chef League

Related Links

https://chefleague.app/

Modal title

Chef League's mobile game lets you compete against chefs and other players to fix bad recipes
Chef League's mobile game lets you compete against chefs and other players to fix bad recipes
Chef League logo
Chef League logo
Chef League Founder Beth Altringer
Chef League Founder Beth Altringer
Founder Beth Altringer at The Ultimate Guac Off / Chef League SXSW 2019 Launch Party in Austin
Founder Beth Altringer at The Ultimate Guac Off / Chef League SXSW 2019 Launch Party in Austin
Chef League Challenge Feed
Chef League Challenge Feed
Chef League Game Promo
Chef League Game Promo
The Ultimate Guac-Off / Chef League SXSW Launch Party Poster
The Ultimate Guac-Off / Chef League SXSW Launch Party Poster
Chef League you beat a chef and won their premium peppers
Chef League you beat a chef and won their premium peppers
Chef League How Will You Fix the Dish?
Chef League How Will You Fix the Dish?
Chef League Example Challenges and Flavor Clues
Chef League Example Challenges and Flavor Clues
These 1-star review recipes need your help. Can you fix these awful dishes?
These 1-star review recipes need your help. Can you fix these awful dishes?
Chef League Pre-order logo
Chef League Pre-order logo
Example of a terrible dish review in Chef League
Example of a terrible dish review in Chef League
Chef League's mobile game lets you compete against chefs and other players to fix bad recipes Chef League logo Chef League Founder Beth Altringer Founder Beth Altringer at The Ultimate Guac Off / Chef League SXSW 2019 Launch Party in Austin Chef League Challenge Feed Chef League Game Promo The Ultimate Guac-Off / Chef League SXSW Launch Party Poster Chef League you beat a chef and won their premium peppers Chef League How Will You Fix the Dish? Chef League Example Challenges and Flavor Clues These 1-star review recipes need your help. Can you fix these awful dishes? Chef League Pre-order logo Example of a terrible dish review in Chef League

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