PALM COAST, Fla., May 8, 2019 /PRNewswire-PRWeb/ -- Designs For Health (DFH) – a leading practitioner-channel dietary supplement company, announced today the launch of KTO-360™ a "five ways to keto" line that is the first healthcare practitioner-recommended line to be formulated with the keto-friendly, next-generation sweetener Allulose. Products include KTO-360™ Powder with grass-fed butter, avocado oil, caprylic acid MCTs and collagen, KTO-ElectroPure™ Magnesium-charged electrolyte concentrate for rapid hydration, KTO-C8™100 tasteless and odorless 100% pure caprylic acid (C8) MCTs from Coconut Oil, KTO-Bar™ a coconut hemp chocolate high fat low carb (HFLC) bar with an Allulose-sweetened base, and KTO-C8™ Chews Allulose-sweetened caprylic acid (C8) MCTs with a strawberry-watermelon flavor.
"We continue to be amazed by the many benefits of a HFLC ketogenic diet. Its use in Alzheimers, cancer, diabetes, weight management, athletic performance and even bio-hackers has seen the keto market explode," said Neal Mercado, Vice President of Marketing and Innovation at DFH, "and with its significant benefits to our practitioner customers and their patients, we decided to lead and disrupt the category by developing products with superior ingredients, novel formulations and multiple occasion uses to support a ketogenic lifestyle." Mercado goes on to say that, "DFH has always been ahead of the curve when it comes to innovation, and using Allulose, which has no impact on blood glucose levels and 1/10th the calories of sugar, is no exception. In fact, we have been formulating with it since 2017."
The latest development in the sweetener market could not have come at a better time for DFH. "We were finalizing the packaging when the news broke on April 17, and were able to quickly pivot to change copy in line with the new FDA enforcement discretion," stated Mercado. The FDA draft guidelines now allow Allulose to be excluded from the total and added sugars declarations on the Nutrition Facts panel, so, both manufacturers and consumers benefit from clearer product labeling.
The KTO-360™ line, as with all DFH products, began with research-driven ingredients to achieve successful health outcomes. "We realized that for many people a Keto diet is a therapeutic necessity, so we approached this new line development in the same way we would any of our new product launches," comments Jason Bosley-Smith, MS, LDN, CNS, FDN Director, Education at DFH.
Three healthy fats and collagen are the foundation of the line:
- C8 (Caprylic acid MCTs) to maximize the production of ketones
- Coconut Oil rich in monosaturated (Oleic) and polyunsaturated fatty (Linolenic) acids
- Grass-fed Butter (rBST free) rich in monosaturated (Oleic) and saturated fatty acids as well as a rich source of butyrate
- Collagen – a unique blend of three patented forms of collagen: Verisol®, Fortigel® and Fortibone® each with supported published clinical data
The KTO-360™ products were designed to follow the 70% fat, 20% protein and 10% carbohydrates ratio that is the basis of a Ketogenic diet. "What we have been able to achieve is not only a comprehensive HFLC product suite formulated to support the wide range of practitioner use occasions, but one that tastes amazing as well. "Creating market-leading formulations was just one of our goals for the KTO-360™ line," says Mercado, "when it comes to people maintaining a significant diet and lifestyle change, taste is key."
According to Mordor Intelligence, the ketogenic diet food market was valued at USD 9.08 billion in 2018 and is expected to reach USD 12.35 billion in 2024, at an estimated CAGR of 5.3%, during the forecast period.
https://www.mordorintelligence.com/industry-reports/ketogenic-diet-food-market
About Designs for Health:
Family-owned Designs for Health offers high-quality dietary supplements and medical foods to healthcare professionals and their patients. Guided by its founding philosophy of "Science First," the company holds an unwavering commitment to creating research-driven formulations with meaningful quantities of dietary ingredients that maximize the potential for successful health outcomes. For nearly 30 years, Designs for Health has been many healthcare professionals' trusted source for not only product innovation, but also leadership in clinical education and practice development solutions. To learn more, visit http://www.designsforhealth.com or call 800.847.8302.
For media inquiries please contact Giselle Chollett:
giselle(at)adinnyc(dot)com, 212-693-2152.
SOURCE Designs for Health
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