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The leader in Partner Marketing, Mindmatrix, launches Partner Marketing University & Certification Course


News provided by

Mindmatrix

Nov 20, 2023, 10:00 ET

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Mindmatrix's Partner Marketing University offers an extensive partner marketing course, free of cost, that covers every angle of partner marketing comprehensively

PITTSBURGH, Nov. 20, 2023 /PRNewswire-PRWeb/ -- Leading PRM & Partner Marketing Software provider, Mindmatrix, has launched a comprehensive partner marketing training course. The partner marketing course offered by Mindmatrix covers every topic associated with partner marketing, right from the very basic terminologies to the most advanced partner marketing strategies. The course also provides participants with actionable templates, strategies and tactics that they can deploy in their day-to-day work environment.

The Mindmatrix Partner Marketing University provides a free and easy sign-up process, allowing users to conveniently join using their LinkedIn profiles.

Harbinder Khera, CEO at Mindmatrix said "Our aim is to provide a comprehensive learning experience that equips individuals with the knowledge and tools necessary to thrive in the competitive partner marketing environment."

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Designed for busy professionals, Mindmatrix's partner marketing course provides bite-sized content that is interesting, easy-to-consume and understand and offers a lot of flexibility. The participants can take it at their own pace and as many times as they wish. Offering over 25 hours of Partner Marketing content, the course includes videos, PDFs, presentations, interactive quizzes and even ready-to-deploy partner marketing templates.

The course is designed for both, new as well as experienced marketing professionals. It is free of cost and the participants don't have to pay any course or registration fees. Participants can simply sign up for the course using their LinkedIn account and get access to the course materials. The course, with its comprehensive curriculum and all-round approach is great for those aspiring to become partner marketing professionals, and also for existing partner marketing professionals seeking further growth.

The course content covers the following topics-

  • Partner marketing basics
  • Expectations from a partner marketing role
  • Partner ecosystem basics
  • Creating winning partner marketing content
  • Defining partner marketing and personalization attributes
  • Understanding different partner marketing and sales tactics
  • Understanding the impact of the buyer's journey on partner marketing
  • MDF and Co-op marketing strategies
  • Driving partner marketing engagement effectively
  • Measuring partner marketing effectiveness
  • Understanding the role of partner marketing concierge services in effective partner marketing
  • Partner sales enablement: Fixing the leaky sales funnel
  • Building a successful partner referral program
  • Account-based partner marketing & sales
  • Capturing partner feedback and using it to enhance partner engagement
  • Partner marketing tools and vendor landscape

Getting accredited by Mindmatrix, a leader in partner marketing technology since 1998, also adds significant value to the participants' professional qualifications while helping them grow as partner marketing professionals.

"We are thrilled to introduce our Partner Marketing Certification course as a valuable resource for professionals in the partner marketing community," said Harbinder Khera, CEO, Mindmatrix. "Our aim is to provide a comprehensive learning experience that equips individuals with the knowledge and tools necessary to thrive in the competitive partner marketing environment."

Since its launch, more than a hundred partner marketing professionals have signed up for the Mindmatrix Partner Marketing Certification Course. One of them is Theresa Caragol, Founder & CEO of AchieveUnite Inc., who said, "The Partner Marketing University fills a major gap in our industry around general partner marketing education. We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor's partnering, ecosystem and channel strategy. Up until now, there was not a baseline marketing certification for the industry. I see this as a powerful educational tool and even a prerequisite to our programs. I encourage leaders to check it out."

Sophy Gray, Managing Director at The Marketing Bee has also taken the Mindmatrix Partner Marketing Certification Course. According to Sophy, "This is an outstanding resource, providing a well-structured learning path to elevate individuals in channel marketing roles." She said she could see the Mindmatrix Parnter Marketing Certification fast becoming a benchmark and badge to be proud of. "A huge well done to Mindmatrix for making this freely available to the industry, we'll certainly be promoting it into our communities." she added.

To learn more about the Mindmatrix Partner Marketing University, please visit - https://www.mindmatrix.net/partner-marketing-university/

To sign up for the Mindmatrix Partner Marketing Certification Course, using your LinkedIn profile, please visit - https://academy.mindmatrix.net/login

About Mindmatrix
A next-gen PRM and partner marketing software provider, Mindmatrix has been focused on helping companies sell more, faster since its inception in 1998. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management.

About Bridge
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.

Media Contact

Kevin Hospodar, Mindmatrix, 4128608729, [email protected], https://www.mindmatrix.net/

SOURCE Mindmatrix

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