ARCOLA, Ill., March 9, 2020 /PRNewswire-PRWeb/ -- The Libman Company, a leading brand of cleaning tools, has entered into several agreements to sponsor upcoming college basketball conference tournaments. These include the Pac 12, AAC, Mountain West, Big East and MVC.
"We are thrilled to be partnering with these conferences during March Madness, the most exciting time of college basketball," said Andrew Libman, president of The Libman Company. "Libman is the national brand leader in the manufacturing and distribution of traditional cleaning tools. Our products are made for hardwood floors, so a basketball partnership made sense," said Libman.
Under the terms of the agreements, the cleaning tools brand will serve as the official floor care provider and will receive in-arena visibility and additional media exposure during each game. Libman will also supply the court mopping crews with mops and attire featuring its branding.
Libman continues to nationally advertise its brand every year through a combination of TV, digital and sports sponsorships. This strategy has proven to be effective as they have risen to a market leadership position.
About The Libman Company
The Libman Company is a family-owned company that has been making quality cleaning tools since 1896. The company manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses. Libman has partnered with a number of NBA franchises, NCAA institutions and NCAA conferences. For more information about the Libman Company, please visit http://www.libman.com.
SOURCE The Libman Company
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