The Loyalty Academy Promotes its Progressive Thought Leadership Agenda with the Announcement of its Annual Conference in 2019
Global loyalty industry experts will gather in Florida in March 2019 to learn first-hand from brands and industry experts how to successfully win with customers by changing what truly matters most
BOCA RATON, Fla., Nov. 21, 2018 /PRNewswire-PRWeb/ -- The Loyalty Academy, the educational platform for loyalty-industry publisher and educator, Wise Marketer Group, announced initial details for its 4th annual Loyalty Academy Conference. On March 6-7, 2019 senior marketers and executives will gather with loyalty marketers and practitioners, at Pier Sixty-Six Hotel & Marina in Fort Lauderdale, Florida to hear from brands that are "Winning with their Customers by focusing on the Changes that Matter," and to discuss with industry experts how to decided what changes need to be made to their own customer strategies.
Bill Hanifin, CEO of the Wise Marketer Group notes, "This year we wanted to build from the successful conversations and learning at last year's conference, where we focused on identifying the reasons why we're amidst a "Loyalty Revolution." We know it is sometimes easier to discuss the heavy-weighted issues in our industry, but then a bit more challenging to point to a clear example where these issues have been bettered. This year we aim to create conversations that will reveal why and how leading brands are purposefully crafting moments designed to pivot their customer relationships by focusing on the changes that truly matter. We look forward to sharing more details on our confirmed speakers and their stories in the coming weeks."
The Loyalty Academy Conference is a one-day conference combined with networking receptions held the evening prior and the evening of the live event. Individuals may also participate via livestream video, including participation in the discussions following each speaker, which is a format designed to ensure that a global audience participates in collective learning.
"Our vision for this conference has always been to create a forum for learning and networking in a collaborative environment. The leaders that attend embrace an openness and confidence to exchange their ideas and opinions with the goal of increasing our collective intelligence and stature as loyalty industry professionals" adds Michael Capizzi, Dean of the Loyalty Academy, "We feel we've done a very strong job of this at our past conferences, based on what respected and well-recognized individuals are telling us, and we intend to carry this forward into the 2019 conference."
Some select thoughts from attendees of the 2018 conference include:
- "You probably have the top ten minds of the Loyalty Industry in this room today. So, take advantage of this opportunity!" expressed Sarah Phelps, Senior Vice President, Rewards Management, Wells Fargo, in her opening keynote presentation.
- "It was a high-quality, thought-provoking event. Anyone who wants to be seen as a leader in the loyalty space needs to make Loyalty Academy an annual ritual" shared Barry Kirk, VP of Loyalty Strategy, Maritz Loyalty
- "Another great event at the Loyalty Academy … This is the closest our industry can come to a doctorate consortium. It's the think tank of loyalty" offered Dave Andreadakis, Chief Strategy Officer, Kobie Marketing
Respected companies from the industry have joined the Wise Marketer and Loyalty Academy in presenting the conference through sponsorship, such as Maritz Loyalty, Kobie Marketing, Hinda Loyalty Group and others. The Loyalty Academy will release more details in the coming weeks regarding the brands and industry experts speaking at the conference, other companies committed to sponsor the conference, and perspectives from some of the international professionals that will be in attendance.
ABOUT THE LOYALTY ACADEMY CONFERENCE
The Loyalty Academy Conference is a leading forum that is dedicated to exchanging high quality thought and discussion among loyalty practitioners and marketers for those that attend either in-person or by livestream video. While in South Florida for this 1.5 days event, attendees of the conference also have opportunities for networking and conversations that promote the importance of the customer engagement and loyalty industry and its recognized professionals. Tickets are now available with special early bird rates, as well as discounted room rates at the Pier Sixty-Six Hotel & Marina, available through February 15, 2019. Please visit http://www.loyaltyacademy.org for complete registration details.
ABOUT WISE MARKETER GROUP
Wise Marketer Group (WMG) is a global customer engagement and loyalty media company that delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals through the Wise Marketer and Loyalty Academy brands. The Wise Marketer is the most widely read digital news source for customer engagement and loyalty marketers. Since 2015, we are the only source for marketers to earn the Certified Loyalty Marketing Professional™ (CLMP) distinction through the Loyalty Academy's education and corporate training programs. WMG has nearly two decades of experience covering, commenting on, and educating loyalty practitioners with a readership-base and network of CLMPs in 128 countries around the world.
For more information, visit http://www.TheWiseMarketer.com and http://www.LoyaltyAcademy.org
Media Contact: Aaron Dauphinee, COO, Wise Marketer Group, aaron(at)thewisemarketer.com
RELATED LINKS
Loyalty Academy
Loyalty Academy Conference
Maritz Loyalty
Kobie Marketing
Hinda Loyalty Group
Wells Fargo
SOURCE The Loyalty Academy
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