PITTSBURGH, June 3, 2020 /PRNewswire-PRWeb/ -- THE MACHINE today announced the launch of its new brand consultancy and website at http://www.themachine.biz. THE MACHINE is the brainchild of marketing and branding veteran, Carlos Tribino, who has over 20 years' experience working with some of the most prestigious brands like Walt Disney, Giorgio Armani, Ferrari, Jameson, MTV or the City of Toronto, as well as groundbreaking startups like GiftCards.com, Compass or GiftYa.
"The idea behind THE MACHINE is to provide clients of any size or stage with the branding power of a Fortune 500," said Carlos Tribino who previously ran Madison Avenue's powerhouse TBWA's branding arm as General Manager. "Our vision is to help brands change the world and many of the game-changing brands are startups or early stage," he continued. THE MACHINE provides the exact same value delivered to a Fortune 500 client, but with a compensation model that brings it within startup reach. "We are willing to put skin in the game with our clients and offer a mix of cash and equity, which is a win-win for both parties."
Carlos Tribino has built the legendary Juan Valdez into one of Fast Company's 10 most iconic brand characters of all time. He has over 10 years of senior agency experience at some of the top New York shops like DDB and TBWA. In addition, he has over 10 years' experience on the client side, as VP marketing or CMO roles at Viacom or Wolfe LLC among others.
"Carlos is one of the greatest brand experts I've had the chance to work with," said Jason Wolfe, CEO of fin-tech incubator Wolfe, LLC. "I hired him as CMO for GiftCards.com and he helped us build it into the world's most recognized and #1 gift card site in the world. It's exciting to see him launch THE MACHINE in Pittsburgh as I haven't seen his level of expertise in the region and I believe a lot of local companies could benefit from his branding insights and creativity."
THE MACHINE offers clients a wide variety of services included within four main categories: brand narrative and positioning, brand identity design, brand experience and brand architecture.
ABOUT THE MACHINE
THE MACHINE is a Pittsburgh based brand consultancy that helps brands develop emotive connections with their audiences, turning them from customers into fans, thus maximizing organic growth. THE MACHINE identifies the brand's strongest unique assets - its mechanical advantage - and develops a brand narrative, design, experience and/or architecture in a verbal and graphic language that resonates in a most compelling way. For more information, visit http://www.themachine.biz.
SOURCE THE MACHINE
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