Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape


News provided by

Fullmoon Digital

Sep 26, 2023, 10:52 ET

Share this article

Share toX

Share this article

Share toX

The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape
The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape

With more than half the global population engaging with social media platforms, Social Commerce is growing exponentially. Derek Chew, the CEO of Fullmoon Digital, explains that agile marketing strategies that leverage Social Commerce have become mandatory for a brand's success.

WINDERMERE, Fla., Sept. 26, 2023 /PRNewswire-PRWeb/ -- Social media platforms like Facebook, YouTube, Instagram, Pinterest, and TikTok boast 4.9 billion worldwide users, a number expected to rise to 5.8 billion by 2027.(1) This represents more than half of the total global population.(2) Social media users aren't tied to a single platform, either. The average user regularly accesses six to seven platforms every month.1 With that many eyes on social media, it's no surprise it's the new storefront. Derek Chew, CEO of Fullmoon Digital, explains that Social Commerce is growing exponentially and has become essential for companies that want to stay relevant in a fast-paced global economy.

Chew clarifies, "Social Commerce highlights people's desire to purchase less from brands and more from the community, moving through creators and influencers, buying directly from the person versus a big box. Marketing agencies must adapt and pivot quickly as shopping and influencer trends are changing faster than ever."

Brands have to be more agile and closer to their community. Social Commerce, by working with influencers and creators, helps keep their teams lean

Post this

Social Commerce puts products and services in an audience's social feed, making payment effortless, building brand awareness, and capitalizing on consumers' in-the-moment shopping impulses. The Social Commerce market is growing more quickly than the eCommerce market, with an estimated compound annual growth rate of 25%.(3) In 2021, global Social Commerce sales totaled $492 billion and are expected to reach $1.2 trillion by 2025.(4)

This trend is particularly prominent with millennials and Gen Z shoppers, who comprise 50% of the world's population.(3) Over two-thirds of these groups says social media is integral to their online shopping process, and 64% purchased something through social media within the past year.(5)

Social platforms' social, entertaining, and conversational nature seems central to the meteoric rise of Social Commerce. As users are engaging with social media to be entertained and connect, human-first content that is more authentic with less of a sales influence is the most effective.(6)

Chew elaborates, "Social Commerce success comes from being authentic with your audience. Consumers want to feel connected to your brand. The question is how you can stand out. You're competing with viral, funny, and entertaining content. So, how do you drive people to the purchase line? The key is to do it in a way that's authentic to you and your brand."

Agility is essential in the eCommerce landscape. Digital agencies with complex approval processes or who schedule and post weeks in advance are missing opportunities to capitalize on rapidly changing trends. With its attention-grabbing short-form video content and skyrocketing ad revenues ($11 billion in 2022), TikTok is one platform that demands agencies adapt to keep up.(7)

However, it is well worth the effort as the social algorithm transforms the linear sales funnel into a potentially infinite loop.

"Brands have to be more agile and closer to their community. Social Commerce, by working with influencers and creators, helps keep their teams lean," Chew explains.

TikTok's recent launch of TikTok shop, allowing marketers and content creators to sell right on the platform without linking to a third-party website, lets consumers buy in seconds.

Cayla Ridley, Influencer Strategist, says, "TikTok Shop is revolutionizing the eCommerce landscape by enabling brands and influencers to seamlessly integrate shopping experiences into their content. By activating TikTok Shop, brands can tap into the viral potential of TikTok's engaged audience, making it possible to turn viral moments into sales opportunities. This is a game-changer for marketers and influencers looking to convert their TikTok audience into paying customers."

As a digital agency that tailors marketing strategies for each client, Fullmoon Digital embodies the agility required to succeed in an evolving global marketplace.

About Fullmoon Digital
Fullmoon Digital Media, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their "pack" of clients. For more information, please visit http://www.fullmoondigital.com.

References:‥
1. Belle Wong, J.D. "Top Social Media Statistics and Trends of 2023." Forbes, Forbes Magazine, 7 Aug. 2023, forbes.com/advisor/business/social-media-statistics/.
2. Worldometer. "Current World Population." Worldometer, worldometers.info/world-population/. Accessed 24 Aug. 2023.
3. Auxier, Brooke, et al. "As Seen in Your Feed: Shopping Goes Social, Trending Past US$1 Trillion in Annual Sales." Deloitte Insights, Deloitte, 7 June 2023, deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2023/social-commerce-rise-of-the-social-shopping-retail-market.html.
4. "Top 5 2023 Payment & Commerce Trends | Global Payments." Globalpayments, globalpayments.com/commerce-payment-trends. Accessed 24 Aug. 2023.
5. Silberstein, Nicole. "Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials." Retail TouchPoints, 28 July 2023, retailtouchpoints.com/topics/digital-commerce/social-commerce/havas-study-highlights-5-key-social-commerce-preferences-of-gen-z-and-millennials.
6. Zib Digital. "Experts Identify Top Social Media Trends for 2023." GlobeNewswire News Room, Zib Digital (zibdigital.com.au), 8 Nov. 2022, globenewswire.com/news-release/2022/11/08/2551353/0/en/Experts-Identify-Top-Social-Media-Trends-for-2023.html.
7. Snyder, Kristin. "TikTok Is Breaking the Traditional Digital Agency. Here's How." Dot.LA, dot.LA, 21 Nov. 2022, dot.la/tiktok-marketing-2658581905.html.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4619, [email protected], jotopr.com

Twitter

SOURCE Fullmoon Digital

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.