Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

The Responsible Flushing Alliance Announces First Annual #FlushSmart Month Celebration


News provided by

Responsible Flushing Alliance

Jul 02, 2024, 17:38 ET

Share this article

Share toX

Share this article

Share toX

Detective Drains and his partner, a real-life singing and talking toilet named Mel (pictured), are on the case, solving Crimes of Flushing with the Responsible Flushing Alliance for #FlushSmart Month.
Detective Drains and his partner, a real-life singing and talking toilet named Mel (pictured), are on the case, solving Crimes of Flushing with the Responsible Flushing Alliance for #FlushSmart Month.

Flush Smart Day is extended to the full month of July to remind people about the importance of smart flushing habits by looking for the "Do Not Flush" symbol found on non-flushable wipes, such as baby wipes, cleaning wipes, and makeup removal wipes.

SEATTLE, July 2, 2024 /PRNewswire-PRWeb/ -- Today, the Responsible Flushing Alliance (RFA) officially kicks off the expanded annual observance of #FlushSmartMonth. Flush Smart Day was introduced two years ago on July 1, but as RFA is picking up speed and increasing the creativity and reach of its educational activations, Flush Smart Day is now Flush Smart Month! A full month focused on the importance of responsible flushing and the vital role of education.

The Flush Smart Month mission is to increase awareness of the "Do Not Flush" symbol on non-flushable wipes packaging and consumer education efforts to help Americans protect their homes, community wastewater systems, and pipes infrastructure from unnecessary fatbergs and clogs.

"About 90% of wipes sold in the U.S. are non-flushable, making it important that people always look for the 'Do Not Flush' symbol. If you see it, that wipe goes in the trash, never the toilet. Flushable wipes are made with short, plant-based fibers that break down in water similar to toilet paper."

Post this

"RFA saw great results in increased awareness in 2023 due in large part to our creative approach to
education," said RFA President Lara Wyss. "We are inspired to continue thinking outside the box to meet consumers where they are with information that they simply can't miss. This year, we've amped up the volume and creativity even more, kicking off Flush Smart Month with a first-of-its-kind activation at VidCon Anaheim featuring unexpected content that brings consumers – and a surprising hero – into a film-noir-inspired mystery to uncover the true crimes of bad flushing."

At VidCon, RFA encouraged attendees to help solve crimes of flushing by assisting Detective Vincent Drains and his sidekick, Mel, a singing and talking toilet. They reminded everyone to always look for the "Do Not Flush" symbol found on non-flushable wipes -- such as baby wipes, cleaning wipes, and makeup removal wipes – and if the symbol is on the package, that wipe should not be flushed. They also explained the differences between flushable and non-flushable wipes. For more check out http://www.flushsmart.org/toilet-crimes.

RFA officially launched the #FlushSmart campaign in 2022 and has since reached millions of consumers with education about proper flushing and become an important player in the effort to protect our wastewater systems, environment, and communities. Consumer research shows increasing flushing awareness with 90% of respondents indicating that they are at least somewhat knowledgeable about what can be flushed safely in 2023.

When items that shouldn't be flushed—such as non-flushable wipes with the "Do Not Flush" label—go down the toilet, they can congeal with fats, oils, and grease (FOGs) to create concrete-like masses known as fatbergs. These clogs can cause problems for homeowners and communities at large.

"With about 90% of wipes sold in the U.S. being non-flushable, it is important that people always check the disposal instructions and look for the 'Do Not Flush' symbol. If they see it, that wipe goes in the trash, never the toilet," Wyss said. "The other 10% of wipes sold are flushable wipes. Those are made with short, plant-based fibers that break down in water similar to toilet paper and are specifically designed and tested for flushability."

On average, it costs about $300 to $450 to repair the damage to home plumbing systems caused by clogs. And if it requires a whole house re-pipe, the average cost can range from $4,000 to $15,000. When it comes to municipalities, costs can vary—but estimates show that local public agencies throughout the U.S. (and the ratepayers they represent) spend more than $440 million each year to repair wastewater treatment equipment and respond to sewer overflows caused by improper flushing of non-flushable wet wipes.

Sewage leaks and spills caused by clogs can also potentially contaminate our environment and water supply. Especially in times of drought, maintaining proper flushing habits will help protect our critical infrastructure and our communities' precious groundwater and other freshwater sources.

States including California, Washington, Oregon, Illinois, Colorado, Michigan, and New Jersey have
enacted Proper Wet Wipes Labelling Laws. Now consumers across the country can find the "Do Not Flush" symbol on non-flushable wipes, including baby wipes, household cleaning wipes, and facial wipes, to name a few. Wipes manufacturers support RFA's consumer education efforts, known as the #FlushSmart campaign, to help promote the symbol and shed light on this important but often overlooked topic.

If you're interested in learning more about the #FlushSmart campaign or the Responsible Flushing Alliance, visit http://www.flushsmart.org.

About Responsible Flushing Alliance
The Responsible Flushing Alliance (RFA) is a 501(c)(6) non-profit organization dedicated to national consumer education programs focused on what not to flush. RFA's goal is to change consumer behavior to help reduce damage to our nation's sewage systems caused by objects and materials not designed to be flushed.

Media Contact

Lara Wyss, Responsible Flushing Alliance, 206-487-4570, [email protected] , www.flushsmart.org 

Twitter

SOURCE Responsible Flushing Alliance

Modal title

Not all wipes are made the same. In fact 90% are non-flushable and should never be flushed. Know the differences between flushable and non-flushable wipes.
View PDF
Not all wipes are made the same. In fact 90% are non-flushable and should never be flushed. Know the differences between flushable and non-flushable wipes.
Not all wipes are made the same. In fact 90% are non-flushable and should never be flushed. Know the differences between flushable and non-flushable wipes.

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.