The TV of Tomorrow Show (TVOT) Returns to New York with a Lineup of Innovations in Advanced Advertising, Audience Measurement, ATSC 3.0, OTT, News Programming and More

NEW YORK, Nov. 28, 2018 /PRNewswire-PRWeb/ -- InteractiveTV Today (ITVT), the most widely read and trusted news source on multiplatform, interactive television, has announced that The TV of Tomorrow Show (TVOT) will return to New York City on December 6, 2018. In addition to offering insider insights and thought-provoking discussions and debate, TVOT NYC--which features an impressive line-up of over 100 expert speakers and panelists from leading media, entertainment, advertising, and technology companies--is widely recognized for the quality of the networking and business-development opportunities it provides. Registration is currently open: http://thetvoftomorrowshow.com/register-tvot.

Topics of discussion at this year's TVOT NYC show will include:

• the implications of the new ATSC 3.0 ("Next-Gen TV") standard, which promises to revolutionize local broadcast TV;
• the future of subscription-based and advertising-supported OTT TV (vMVPD, SVOD, AVOD), as viewers continue to "cut the cord";
• how television advertising is being made more effective by innovations in audience measurement, attribution, addressability, audience-buying and more;
• the future of TV news;
• the increasingly important role "Big Data" is playing in television content and advertising;
• using 6-second ads to increase viewer engagement;
• the impact of social video (YouTube, Facebook, Instagram, Snapchat, Twitch, etc.) on television's future;
• AI, machine learning, voice assistants, personalization, self-driving cars and other new technologies that are set to fundamentally alter the television experience.

Speakers at this year's event include such luminaries as:

• Donna Speciale, President, Turner Ad Sales
• Karen Leever, President of US Digital Products, Discovery
• David George, CEO, ITV America ("Queer Eye," "Love Island")
• Adeline Cassin, CMO, CuriosityStream
• Arthur Orduna, Chief Innovation Officer, Avis-Budget
• Anne Schelle, Managing Editor, Pearl TV
• Rob Weisbord, Chief Revenue Officer, Sinclair Broadcast Group
• Puja Vohra, EVP of Marketing and Digital, truTV
• Versha Sharma, Senior Correspondent and Managing Editor, NowThis News
• Roland Martin, Host, "Roland Martin Unfiltered"
• Anna Shecter, Senior Producer, NBC News
• Mark Corl, Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content
• Marissa Jimenez, President, MODI Media
• Brandie Tucker, Head of Television, Fine Bros Entertainment

"At this year's TVOT NYC, we are very excited to showcase the new technologies that are shaping today's television industry at an unprecedentedly rapid pace," said Tracy Swedlow, Co-Producer of The TV of Tomorrow Show. "Discussions with the industry's leading minds and most forward thinking experts allow our audience to examine Advanced Advertising, Cross-Platform Audience Measurement, Big Data, AI, ATSC 3.0, OTT, News Reporting and other key issues impacting television's future through a strategic and informed lens."

TVOT NYC 2018 sponsors include C3 Metrics, 7Park Data, Inscape, Lotame, Applicaster, VideoAmp, TiVo, Lotus Biscoff, LG, Canoe, Comcast Technology Solutions, Gracenote, Daddi Brand Communications, The Vertere Group, LLC, nScreenMedia, Hub Entertainment Research, Interactive Television Alliance, Park Boulevard Productions and Breakaway Communications.

TVOT NYC will also feature demonstrations of sponsors' newest technologies, and a cocktail party will follow after the show wraps, allowing attendees to network and mingle with the creative and business communities present at the show.

Rave reviews from past events include:
"Fantastically-run show! I had a great time and put together several deals."
Jon Cody, Founder & CEO, TV4 Entertainment (founder of Hulu)

"Super event this year! The topics where spot on and the discussions informative and fresh."
Anne Schelle, Managing Director, Pearl TV

"You do a brilliant job running your conference."
Roger Keating, Chief Strategy & Business Development Officer, Hearst Television Inc.

"Congrats again for a terrific TVOT SF 2018! You and team really create a great conference. There is nothing quite like it in our industry. The content is rich but the pace is not rushed. The learning and networking are the best!" -- John Lawson, CEO, AWARN Alliance

"Enjoyed my double panel session at TVOT today. Had a lot of fun talking interactive commerce, content discovery and personalization. Thanks so much to my panel guests, hosts and new friends and of course Tracy Swedlow for putting another great show together!" -- Claire McHugh, CEO, Axonista

To register for TVOT NYC, click here.
Use the #TVOTNYC hashtag to join our conversations and follow TVOT on Twitter at http://www.twitter.com/TVOTshow.

About InteractiveTV Today:
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today (ITVT) is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world.

For further sponsorship information or speaking opportunities, please contact:
Tracy Swedlow
CEO, Editor-in-Chief and Executive Producer of TVOT
TracySwedlow(at)gmail.com

For media relations inquiries, please contact:
Tracey Sheehy at Breakaway Communications
TSheehy(at)BreakawayCom.com
(212) 616-6003

SOURCE The TV of Tomorrow Show

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