SALT LAKE CITY, Nov. 9, 2020 /PRNewswire-PRWeb/ -- One US company believes sustainable insect oil is the future of cosmetics, and has launched a new youth regenerating face oil under the brand Point68, a reference to insects and other arthropods.
Developed as a joint venture between SIBU® and insect industry professional Josh Galt, Point68 is a luxury face oil formulated to improve skin hydration with cellular healing and rejuvenation.
Point68 is concocted from 10 certified organic plant botanicals harvested in a socially conscious manner, and carefully integrated with the world's first use of pure Soldier Grub extract in a skincare oil.
SOLDIER GRUBS
Soldier grubs are the larvae of the harmless black soldier fly, the superstar insect in the rapidly growing organic waste upcycling and animal feed sectors. Grubs are fed a diet of clean agro-waste, which includes pre-consumer organic matter byproducts from the soy, coconut, and brewery sectors, among others.
Following a chemical-free cold-press process of lipid extraction, the insect oil is filtered and tested extensively to ensure maximum purity and content of essential fatty acids 3 and 6.
According to Galt, soldier grubs are one of the world's most sustainable and nutrient-rich insects.
"These incredible little grubs turn organic plant waste into healthy protein along with a lipid profile having one of the highest concentrations of lauric acid outside of coconut oil. Lauric acid is a medium-chain fatty acid which benefits skin health and healing through powerful antimicrobial, antibacterial, and antiviral properties."
The combination of the soldier grub oil with active botanicals improves cellular health and has noticeable anti-aging impact, helping to reverse fine lines and wrinkles giving the appearance of more youthful, hydrated, and beautiful skin.
PLANT BOTANICALS
Notable certified organic plant oils include argan oil, rosehip oil, and the recently re-discovered bakuchiol, alongside patchouli, frankincense, lavender, and sunflower oils.
Point68 is produced by SIBU, so of course himalayan sea buckthorn fruit and seed oils are featured ingredients. Sea buckthorn is a rich source of the rare omega-7, a fatty acid vital to collagen production and skin hydration.
"As the body ages it produces less collagen on its own, which leads to sagging skin and the appearance of fine lines and wrinkles," Galt explained.
"Collagen adds volume at the cellular level to hydrate, thicken, and smooth the skin, giving a more radiant, youthful appearance."
AVAILABILITY
Point68 is now available to ship worldwide at Point68.com, and soon on Amazon. It retails for $88, but as Peter McMullin, president of SIBU explained, the company is offering an introductory price of $68 to encourage early adopters who may be hesitant to try an insect-oil skincare solution.
He said, "We are confident that sustainability-minded consumers will be eager to try this new and exciting clean beauty product. Plant and insect ingredients like these found in the Point68 face oil are extremely eco-friendly.
"Typically, LOHAS (Lifestyle Of Health And Sustainability) consumers gravitate toward brands like SIBU, and we feel the brand-equity we have fostered over the past decade will help add credibility to this new innovative product."
SIBU has a presence across Asia including Taiwan, South Korea, Hong Kong, and Singapore, with plans to expand in the region along with adding to its distribution network in Europe and Latin America, where it is currently found in Mexico and Brazil.
McMullin says that along with the North American market, his company intends to introduce Point68 across Asia to capitalize on the growing trend: "Insect ingredients and by-products are common in many parts of Asia already and have been increasing in popularity, so we believe that Point68 should be quite successful in the region.
"In fact, we are optimistic that this product may open up new opportunities in other countries where SIBU is not yet available, and we are looking forward to introducing our other sea buckthorn products in these areas."
ABOUT POINT68:
The first brand to introduce insect oil for cosmetics on a global stage, Point68 Insect Beauty is a joint venture between leading US organic and clean-beauty brand SIBU Sea Berry Therapy, and Asia-based insect industry professional Josh Galt. While SIBU has an extensive range of sea buckthorn beauty products, Point68 will enter the market with a single insect oil product for now, the Point68 Youth Regenerating Face Oil.
Media Contact
Josh Galt, Insect Beauty LLC, +1 8182394747, [email protected]
SOURCE Point68
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