NEW YORK, Aug. 6, 2019 /PRNewswire-PRWeb/ -- Bonobos, HelloFresh, Lamps Plus, Outer, Poshmark, Sephora and Warby Parker are the winners of the 2nd annual CommerceNexty Awards.
Warby Parker was named Marketing Innovator of the Year for the second consecutive year for deploying a tool that uses AR to let customers try on glasses virtually.
Barkha Saxena, Chief Data Officer at Poshmark was named mBolden's Women Retail Innovator Award.
The CommerceNextys are produced by CommerceNext, the annual summit for next-level customer acquisition. The annual awards program was developed to identify and reward the year's best marketing performances among retail and ecommerce professionals. The 2019 awards had 7 categories of winners:
- Marketing Innovator of the Year: Warby Parker won Marketing Innovator of the Year for a new Virtual Try-On tool in the iOS app that uses Apple's ARKit and TrueDepth technology, coupled with Warby Parker's unique placement algorithm to allow users to try on glasses from their iPhone X—seeing the realistic color, texture, and size of each style on their face.
- Best Use of Data in Marketing: Poshmark, the social commerce marketplace, won for developing algorithms and tools to dramatically improve the ability to measure TV performance; enabling the notoriously opaque marketing channel to emerge as the top non-digital channel to drive growth for the company.
- Most Effective Social Strategy: the category winner for the 2nd year in a row, Sephora won for launching the #SephoraSquad influencer program to amplify community voices, and celebrate inclusivity and diversity through outreach, sharing and education in partnership with collaborators.
- Most Impactful Media Campaign: Bonobos won for #EvolveTheDefinition, a layered campaign and micro-documentary intended to examine cultural norms and misperceptions of masculinity and encourage a nationwide conversation about what it means to be a man in today's world.
- Outstanding Cross-Channel Campaign: (TIE) new DTC outdoor furniture startup Outer and HelloFresh tied for this category. Outer won for the crowdsourced offline campaign "Neighborhood Showrooms," which directed prospects to the backyards and homes of real customers, enabling them to experience a physical product in-person at the convenience of their own neighborhood, and get product feedback from a real customer instead of a salesman in a store. HelloFresh won for a campaign that uses programmatic triggers to send individual pieces of direct mail in response to specific customer actions, then using direct mail to communicate with customers who have unsubscribed from email.
- Best Use of a New Channel: lighting and home furnishings company Lamps Plus won for the launch of the brand ambassador program for content and social influence. The program, in which Brand Ambassadors were successfully positioned with media as leading experts in their fields, delivered results across all marketing channels as each ambassador created a curated assortment of product recommendations.
- mBolden's Women Retail Innovator Award: new for 2019, Barkha Saxena, Chief Data Officer at Poshmark, won. This award recognizes women in retail who have either brought innovation into the retail space or have led the transformation of a retail business in how they reach and connect with customers.
After reviewing 92 nominations, CommerceNext narrowed it down to 24 finalists across 6 categories. The winners were selected based on voting: 50% of the score was based on the judges' votes, 50% based on popular vote. The CommerceNexty panel of judges included:
- Mark Chou, VP, International, Away
- Elyse Burack, Head of DTC Market, Capsule
- Craig Elbert, Cofounder & CEO, Care/of
- Geoff Sanders, Senior Vice President of Growth, Casper
- Emily Hickey, Founder, Chief Detective Growth Consulting
- Amy Africa, CEO, Eight By Eight
- Vijay Talwar, CEO of EMEA, Foot Locker
- Melissa Grillo Aruz, Head of Talent & Business Development, Forerunner
- Jason Nickel, former VP of Marketing, Greats
- Scott Ableman, SVP of Marketing, GTT
- Malena Higuera, General Manager Dermablend Professional Global & U.S., L'Oreal
- Angela Hsu, SVP of Marketing and eCommerce, Lamps Plus
- Bree Casart, Senior Director, Global Marketplace Development, Nike
- Cally Everette, Head of Marketing & Growth, Primary.com
- Jason John, Chief Marketing Officer, Publishers Clearing House
- David Cost, VP of Ecommerce & Digital Marketing, Rainbow
- Charlie Cole, Global Chief Ecommerce Officer, Samsonite
- Andrea Zaretsky, SVP Loyalty, CRM, Insights & Analytics, Sephora
- Qun Wei, Head Of Data Analytics & Data Operations, TG-17
- Anurag Kadyan, VP of Digital & CRM, Tourneau
- Lev Peker, CEO, US Autoparts
- Shawna Hausman, VP of Ecommerce, Victoria Secret
- Jon Mandell, SVP, Membership Marketing and Global Ecommerce, WW (formerly Weight Watchers)
The 2019 CommerceNexty winners were presented with awards at the conclusion of the CommerceNext conference on August 1st in New York City.
To view the full list of finalists and learn more about The CommerceNextys, go to https://commercenext.com/the-commercenextys.
According to Veronika Sonsev, Co-Founder of CommerceNext, "the CommerceNextys are the retail industry's premier showcase for exceptional performance of people, programs and companies when it comes to customer acquisition strategies for retailers and DTC brands."
The sponsor for the 2019 CommerceNexty Awards was Sezzle.
About CommerceNext
Website: https://commercenext.com/
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Started in 2018 with digital marketing and ecommerce industry veterans Scott Silverman, Veronika Sonsev and Allan Dick, CommerceNext is the leading conference for ecommerce marketers. The two-day event in New York City brings together retailers and DTC brands to share, learn and evolve their customer acquisition strategy. For more information, go to http://www.commercenext.com.
SOURCE CommerceNexty
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