“Businesses need to make sure that every platform creates an easy-to-navigate interface, solves user-centric problems, and fosters a pleasant and personal environment that users enjoy engaging with regularly.” - DesignRush Founder and Executive Director Gabriel Shaoolian
NEW YORK (PRWEB) March 19, 2019
Research shows that every $1 that businesses invest in user experience design can cultivate a return on investment of up to $100 or more.
In addition, another study found that upwards of 40% of consumers will stop interacting with a website if the design is unattractive or poor.
However, due in part to ever-evolving technology, consumers’ user experience expectations are always shifting.
DesignRush.com, a B2B marketplace connecting brands with agencies, unveiled the leading user experience design trends that will improve customer interactions, better time on site and increase revenue. These trends align with current emerging tech advances and reflect the new expectations that consumers have from businesses.
The top 3 user experience design trends are:
Personalization across digital platforms is proven to increase click-through rates, time spent on site, conversions and bottom lines. For example, one study found that personalized calls to actions increased conversions by more than 200%.
Businesses can incorporate personalization into:
- Email campaigns.
- Product recommendations.
- Content suggestions.
- Chatbot interactions.
- And more!
Brands that capitalize on personalization also have the opportunity to gather relevant data for other campaigns and initiatives. For instance, a study from Salesforce found that:
- 57% of consumers will share personal information for custom discounts and sales.
- 52% of consumers will share personal information for product recommendations.
- 53% of consumers will share personal information for customized shopping experiences.
2. Content-Driven Experience
It’s no secret that content marketing is one of the most effective forms of digital marketing. After all, content marketing costs 62% less than outbound marketing yet creates three times more leads.
But it turns out that content marketing – in all its forms – can drastically improve the overall user experience on websites, too.
Brands that invest in content marketing can build a stronger and more transparent relationship with customers and inform them about relevant information – both of which improve UX, returning consumer rates, and time on site.
In fact, 78% of users believe that brands who generate more custom content are more trustworthy.
The types of content marketing that improve user experience include:
- Blogs and articles.
- Videos, multimedia and motion graphics.
- Animations and illustrations.
- And more!
3. Augmented Reality
AR/VR is slowly but surely creeping its way into web designs, mobile apps, video marketing campaigns, social media and more!
But although virtual reality has the power to completely transform a user’s reality, augmented reality has the ability to manipulate a consumer’s experience in a more believable manner, which is proving to be more valuable to brands. Plus, augmented reality can be more cost-effective to produce and easier to release to the public on a multitude of platforms.
Augmented reality can improve UX design by:
- Training employees in certain processes or environments.
- Demonstrating how a product or service will work or look in a user’s real environment.
- Replicating brick and mortar store experiences online.
- Creating comprehensive models and mockups of products.
- And more!
Plus, augmented reality, in particular, demonstrates a strong return on investment. By the year 2020, AR is projected to have 1 billion users. What’s more, the market is expected to surpass $61 billion by 2023.
“A positive user experience is the most important aspect of a brand’s online presence,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “Businesses need to make sure that every platform creates an easy-to-navigate interface, solves user-centric problems, and fosters a pleasant and personal environment that users enjoy engaging with regularly.”
DesignRush’s Agency Listing section features the top local and global UX design firms. Some of the top user experience design agencies from around the world include:
36creative is greater Boston’s award-winning creative agency, offering brand strategy and creative production since 2004. Their team of experts combines outstanding artistry and technical mastery to build brands a core product that drives home impactful results.
Visit 36creative online at: https://36creative.com/
Altr makes 21st-century brand experiences. They make digital products and brand platforms for companies who know that technology and ideas are opportunities, but strategy and design create true disruption and sustainable value. Altr’s model is to assemble the fewest amount of people, but exactly the right people, to form a hands-on, senior team specifically aligned to the challenge at hand. Altr is a close, proven network of independent, executive-level strategists, creatives, UX architects, designers, writers, and techno-maniacs led by partners Christine Pillsbury and Geordie McClelland.
Visit Altr online at: https://www.getaltrd.com/
Simply put, the Blueliner Marketing approach works. They assist businesses in generating and maintaining sustainable growth by providing authentic and affordable marketing services that deliver outstanding results. Blueliner provides clear insights and direction on the most effective direct promotional channels. They have a proven track record in the best practices for social and digital ads including selecting the right platform, shaping content, and managing frequency. They are also adept at identifying the best primary key performance indicators to track for an optimal return-on-investment. Through services such as SEO, digital advertising, content marketing, social media marketing, web design and development, and marketing strategy, they can help take brands the next level.
Visit Blueliner online at: https://blueliner.io/
Bornfight is a digital innovation company that creates progress by combining business strategy with design and technology. Their team consists of 60 designers, developers, business strategists, and other industry experts focused on creating advanced solutions that solve complex challenges and achieve their clients’ goals. Bornfight designs and develops custom software, digital products, mobile applications, advanced websites, blockchain technology, and interactive solutions.
Visit Bornfight online at: https://www.bornfight.com/
The expert team at Brightscout specializes in building innovative technology solutions for enterprises. Their products and services unleash new levels of productivity, enhance collaboration amongst team members, and streamline large-scale communication. They utilize a powerful mix of exquisite design and innovative technology to resolve the issues that hold back many companies today.
Visit Brightscout online at: https://www.brightscout.com/
6. Codewave Technologies
Codewave was founded in May 2013 with a vision to help businesses with their digitization goals. The team has grown organically from 4 to 45 and has seen high engagement, with a people-first approach. Codewave is one of the first companies to make growth a daily affair with peer to peer feedback, eliminating annual performance reviews.
Visit Codewave Technologies online at: https://codewave.com/
7. Consensus Interactive
A majority of companies continue to struggle to implement strategies and tactics in a way that delivers a cohesive and integrated experience across the entire digital journey. At Consensus, their goal is to transform an audiences’ end-to-end digital journey and fundamentally create different customer experiences based on different buying personas (or roles) across the digital ecosystem.
Visit Consensus Interactive online at: https://www.consensusinteractive.com/
CyberCrow is a digital agency where strategy meets sophisticated technology. They build cloud apps, mobile apps (iOS and Android) and bring marketing campaigns to life. CyberCrow is a different type of agency because they won content networks, content aggregators and have relationships with digital publishers.
Visit CyberCrow online at: http://cybercrow.com/
9. DePalma Studios
DePalma Studios’ user-first approach to custom software development makes complex things more simple, human and fun. Their focus on human-centered design is what sets them apart from other development shops — and ultimately, what makes the applications that they build so successful.
Visit DePalma Studios online at: https://www.depalmastudios.com/
10. DotLabel UX Digital Agency
DotLabel is an award-winning digital agency with a passion for user experience and simplifying complex online processes. They create user-centric, results-driven websites, mobile apps, bespoke web applications, portals, intranets and unique digital experiences based on expert research and insights.
Visit DotLabel UX Digital Agency online at: https://www.dotlabel.co.uk/
11. Fresh Tilled Soil
Fresh Tilled Soil is a user interface and experience design firm at the forefront of crafting digital and environmental experiences. Their clients are industry leaders and aspiring challengers. By putting humans at the center of their process, understanding their behaviors and learning how they interact with their clients’ products, Fresh Tilled Soil helps brands create memorable experiences that lead to discernible business growth.
Visit Fresh Tilled Soil online at: https://www.freshtilledsoil.com/
12. Highland Solutions
Highland Solutions is a customer experience firm with a fierce commitment to keeping people at the center of their work. They use their skills in CX strategy, custom software development, and CRM implementation to help innovative leaders understand their customers and take smart risks. Highland Solutions love working with customer-centric, mission-driven organizations who want to adopt the principles of more disruptive businesses to take their impact to the next level.
Visit Highland Solutions online at: https://www.highlandsolutions.com/
13. Idea Rebel
Idea Rebel creates exceptional digital experiences. Their multi-disciplinary teams share the same collaborative office space, constantly exchanging ideas, consulting on decisions and analyzing evolving user expectations. It’s how they successfully produce forward-thinking digital products for some of the world’s top brands, from the first 360-degree app for BMW to the full eCommerce UX and Redesign of Keurig.
Visit Idea Rebel online at: https://www.idearebel.com/
14. Idea Theorem
Idea Theorem is a Toronto-based UI/UX design agency. They create simple and usable experiences for web and mobile. Idea Theorem’s human-centered design approach lets them understand their clients’ customers, identify their pain points and deliver solutions that enhance their experience with every brand.
Visit Idea Theorem online at: https://www.ideatheorem.com/
15. Kayak Online Marketing
Kayak Online Marketing is a unique approach born of stage 4 cancer and an economic downturn. The founder Randy Milanovic set out to help marketers achieve business goals through their 5-stage digital marketing approach aimed at building businesses online.
Visit Kayak Online Marketing online at: https://www.kayakonlinemarketing.com/
LimeRed is both a Certified B Corporation and a Certified Woman-owned (WBE). They design brands, business strategy, and digital products. LimeRed is a small team of designers, researchers, and builders who have dedicated their lives to creating change. All of the work that they do has to prove a community benefit and meet their own conscious standards.
Visit LimeRed online at: https://www.limeredstudio.com/
17. Pengreen Design
Pengreen Design offers UX/UI design services for small companies, mainly working with long-term partners to help them deliver better experiences to their clients, with a small but focused and highly experienced team of designers. Their team works remotely and with flexible hours, making the company 100% digital. Therefore, Pengreen Design is able to handle the projects of clients worldwide. They have been working with companies from several countries, such as United States, Australia, Spain, the Czech Republic, Sweden, Canada, South Africa, and Brazil.
Visit Pengreen Design online at: https://www.pengreendesign.com/
18. Robosoft Technologies
Robosoft is a full-service digital experiences agency. They have worked with some of the largest global brands on their digital advisory, strategy, UX/UI design, and engineering services, covering end-to-end mobile app development, emerging technologies like AR / VR, wearables, chatbots and more. Robosoft Technologies started in 1996 with Apple – as one of their first clients – working with them on the Mac platform. Since they ventured into mobile in 2008, Robosoft Technologies has designed and developed over 1,800 mobile apps and digital products across platforms and devices. Their apps have garnered over a billion downloads and their work has delivered business impact for their clients, in terms of increased user engagement and revenue.
Visit Robosoft Technologies online at: http://www.robosoftin.com/
19. Scketch Digital Solutions
Scketch is a design prodigy that fulfills brands’ digital needs right from idea incubation to launch, from its design to development, from iterating to marketing. They are equipped with an arsenal of design principles and are trained in understanding business needs from an end user perspective to craft the best experience possible.
Visit Scketch Digital Solutions online at: https://www.scketch.com/
Sombra is a global software development company with delivery centers in Eastern Europe. They seek to transform businesses through technology and know how to simplify business operations and improve daily work processes. During the last five years, Sombra developed a portfolio of 300+ web applications in various business domains. Their major focus is to provide startups with software services and development teams. They also specialize in digital and cloud transformation for small and medium business.
Visit Sombra online at: https://sombrainc.com/
21. Super User Studio
Super User Studio is a digital product and service design consultancy. They solve complex problems using intelligent design thinking and user insight to drive businesses forward. At the intersection of digital product design and management consultancy, Super User Studio's measured approach balances strategy with pragmatism. They have considerable experience in supporting digital transformation and innovation in enterprise level companies and large media organizations.
Visit Super User Studio online at: https://www.superuserstudio.com/
22. TA Digital
TA Digital is an innovative digital transformation agency, specializing in delivering a digital experience, commerce, and marketing solutions. For nearly two decades, they have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. TA Digital is known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omnichannel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP Hybris, Elastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.
Visit TA Digital online at:https://www.tadigital.com/
23. The App Solutions
The App Solutions is a web and app development company that turns their clients’ ideas into a new driving force of their business. The App Solutions hires brilliant web and mobile app developers to deliver projects on time and maintain the top-notch code standards.
Visit The App Solutions online at: https://theappsolutions.com/
24. TriLion Studios
TriLion Studios is a design and development company based in Lawrence, Kansas on the edge of Kansas City. The corporation was started in 2000 as a contract design business to other design agencies. The name was changed to TriLion Studios in 2009 as the studio’s team grew and our company added services. Their projects use usually two to four team members at a time. They like to keep the teams small so communication is fast, easy, and efficient.
Visit TriLion Studios online at: https://www.trilionstudios.com/
25. UX Studio
UX Studio is a Budapest-based 30-person company passionate about creating enjoyable digital products. Unless it comes to design, they are not so big on hierarchy. Instead, UX Studio is a flat organization of highly-empowered super motivated colleagues where people can freely exchange ideas. They believe that continuous research helps us understand customers’ needs so that they can build products people truly enjoy. The UX Studio team thrives in an environment where they can work as partners with their clients.
Visit UX Studio online at: https://uxstudioteam.com/ux-agency/
26. The Creative Momentum, LLC
The Creative Momentum’s range of services includes branding, website design and development, SEO, PPC, explainer videos, and inbound marketing. Their clients range from entrepreneurs to Fortune 100 companies in a wide range of industries. The Creative Momentum team has over 15+ years of experience in their areas of expertise. The Creative Momentum has been recognized as a thought-leader in the industry with numerous awards.
Visit The Creative Momentum online at: https://www.thecreativemomentum.com/
Brands can view the best UX design companies by average hourly rates, case studies, leadership, rankings and more on DesignRush. Users can easily filter to compare user experience design agencies and find the best UX designers that can create a positive user experience for every consumer.
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best User Experience Design Companies, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.