NEW YORK (PRWEB) January 21, 2020
Research shows that 84.5% of US companies with at least 100 employees utilized digital content marketing strategies in 2019, while content marketing strategies generate over 400% more leads per $1000 within 36 months compared to paid search campaigns.
At the same time, small businesses with blogs get 126% higher lead growth than those without, supporting the fact that content lies at the foundation of a successful digital marketing strategy.
Digital Silk, a global digital agency, compiled a list of the most effective methods for content sourcing and idea generation to improve search engine rankings in 2020. These include:
1. Content sourcing with specialized tools and forums
Content sourcing tools like BuzzSumo identify the trending topics, allowing businesses to plug into their audiences’ conversations. Free, but highly effective alternatives to these are online platforms with high user engagement such as Reddit and Quora which offer insight into the users’ interests and pain points, as well language which can facilitate the keyword search.
2. Content ideation with SEO tools
SEO Tools such as Ahrefs, SEMRush or LSI Graph Keywords can give insight into the most sought-after terms on the internet, facilitating decisions on topics and content direction within a content strategy.
3. Content ideation with Google
One of the most powerful tools for content ideation is Google itself. Its related search suggestions, “People also ask”, Trends and News sections are free resources anyone can use to identify the trending topics, as well as generate keyword ideas.
4. Social media as a content research tool
Social Media is a live, real-time resource of content ideas. Maintaining social media channels now goes beyond establishing a presence and delves deep into content strategy planning. Content strategists know that exploring trends and opinions on Facebook, looking for new topics in popular podcasts and looking into YouTube for ideas have become a standard, while the options and social media networks keep multiplying.
5. Audience outreach as a part of content strategy
A highly-engaging environment content marketers operate in demands communication in both directions, towards the audience and back. Inviting feedback and addressing readers’ questions can help businesses feel the pulse of their readership and stay connected to their audience.
6. Content recycling
Well-performing content can act as a barometer for the audiences’ interests. From blog readership to social media post engagement, businesses can analyze past performance to generate new ideas, as well as give the old content a new life by repurposing or recycling.
7. Competition monitoring for content ideas
Another way to source quality ideas is to research the competition and see the content types and topics are performing well. Businesses can use this tactic to develop more engaging content solutions.
8. Offline experiences as a source of online content
The business itself is often the best source of content ideas. Topics related to industry myths, behind the scenes, personal growth stories or business forecasts can be successfully implemented in any content strategy and are likely to raise a lot of interest.
9. Creative approach to content strategies
Lateral thinking can be exceptionally useful in content strategizing because the fresh approach and unusual insights can add significant value to the business’ webpage.
From a practical point of view, creating topics in batches can make content strategy building much easier because it allows planners to fill a lot of slots in advance and keep thematic and contextual consistency throughout.
In 2020, content types and formats will continue to diversify and evolve, while carefully listening to your audiences both on- and offline is the futureproof key to a successful content strategy.
Digital Silk is a team of experts dedicated to helping brands capitalize on the latest trends in digital marketing such as content marketing, social media marketing, PPC and more.
About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.