The American Pet Products Association Encourages Cat Ownership in Celebration of Adopt-a-Cat Month

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The annual celebration in June encourages responsible cat ownership and the joys and benefits bring to our lives.

Snuggle Kitty by SmartPetLove

According to APPA’s 2019-2020 National Pet Owners Survey, benefits of cat ownership include companionship, fun to watch and relieve stress.

In recognition of Adopt-a-Cat Month (June), officials with the American Pet Products Association (APPA) are encouraging responsible cat ownership as the nation celebrates the joys and benefits cats bring to our lives. This pet observance raises awareness about cat adoptions at the peak of “kitten season,” a term which refers to the influx of kittens that come to shelters in June and July. According to APPA’s 2019-2020 National Pet Owners Survey, benefits of cat ownership include companionship, fun to watch and relieve stress. Below are products manufactured by APPA members that can help adopted cats transition smoothly into their “furrever” homes.

The Snuggle Kitty is an all-natural solution for pet anxiety, especially when transitioning to a new home. It soothes kittens by mimicking maternal intimacy through a “real-feel” pulsing heartbeat and physical warmth. Beyond helping with anxiety, the product has saved many orphaned kittens' lives by taking the place of a mother with the warmth it provides and helping with bottle feeding young kittens.
Price: $39.99
http://www.smartpetlove.com

Cats will enjoy their meals from Scrumptious from Scratch. This gourmet cat food includes human-grade shredded cuts of chicken, turkey and seafood in gravy. All varieties are high in fiber to aid with constipation, diabetes and gut health.
Price: Starts at $0.99/per can
http://www.scrumptiousfromscratch.com

Most cats use a litterbox and finding a place for it can be tough. New Age Pet has made it easy with the LitterLoo Litter Box Cover, End Table. This piece blends in with home décor and serves as a litterbox holder that prevents waste from leaking on the floor. Plus, the easy flip down door makes for easy cleanup.
Price: Starts at $60.00
http://www.newagepet.com

Bath time for cats isn’t always pleasant but with the Waterless Foaming Organic Cat Shampoo by Pure and Natural Pet it can be. No water required, just pump and massage into your cat’s coat. The formula leaves them clean with no residue. It works best if the cat is brushed after use to remove excess hair.
Price: $12.99
http://www.pureandnaturalpet.com

Cats have a natural instinct to scratch which helps stimulate them physically and mentally. The 24” Deco Scratcher from Ware Pet Products satisfies a cat’s natural instinct to scratch, climb, perch or hide. The wood texture laminate base makes this carpeted scratching post not only sturdy but on trend. Made in the USA, this scratcher will provide hours of playtime for any cat.
Price: $24.99
http://www.warepet.com

For more information, product samples, images or interview opportunities, please contact Liz Freeman at 916-606-8795 or liz@theimpetusagency.com.

The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Human Animal Bond Research Institute (HABRI), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust. Visit http://www.americanpetproducts.org for more information.

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Liz Freeman
The Impetus Agency
916-606-8795
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