“Because every modern brand uses digital marketing, it is crucial to stay on top of the latest trends. The sooner a brand can integrate an emerging trend into their strategy, the better their odds are of staying on top of their industry.” - DesignRush Founder & Executive Director Gabriel Shaoolian
NEW YORK (PRWEB) January 30, 2019
Over half of all companies have a clearly defined digital marketing strategy – and for good reason.
Global Commerce purchases generate over $2 trillion in sales each year. Plus, there are over 4 billion Internet users worldwide – and nearly 350 million of them are based in North America.
DesignRush.com, an agency directory and ranking site, uncovered the top 2019 digital marketing trends that will boost brand awareness, improve conversions, and increase revenue effectively.
The 3 best digital marketing trends of 2019 include:
1. Artificial Intelligence
Research shows that artificial intelligence will increase business profitability by 38 percent by the year 2035.
But artificial intelligence is more than just machine learning and robotics. Brands can implement AI in various marketing campaigns, such as:
- Website product suggestions.
- Predicting user behavior.
- Improving user experience.
- Generating personalized email campaigns.
- Improving customer service online.
- Building display advertisements.
- And more!
In fact, 25 percent of customer service will use chatbot technology and almost 90 percent of digital display ads will be programmed with artificial intelligence technology by the year 2020.
2. Voice Search
Thanks to the popularity of digital assistants and smart devices, voice search is surging in popularity. By 2020, 50 percent of all online queries will be conducted through voice search.
Optimizing your website and content for voice search is complicated. However, there are 5 best practices that can improve your chances of ranking number one on smart devices.
These tips include:
1. Write the content on your website in a natural, conversational tone.
2. Ask questions on your site that people may feasibly ask.
3. Aim to rank for local searches and “near me” queries, if possible.
4. Optimize your site for mobile.
5. Work with your website developers to include data markup for rich snippets, breadcrumbs and other search display items that will help you rank in “position 0”.
3. Influencer Marketing
Influencer marketing delivers an 11 times higher return on investment than traditional digital marketing tactics.
This could be because influencer marketing can partner with both native advertising strategies and create user-generated content. And research shows that native advertising boosts brands by up to 82 percent. Plus, user-generated content on social media alone increases conversions by 4.5 percent.
Influencer marketing can be integrated into digital marketing campaigns, including:
- Social media marketing
- Video marketing
- Content marketing and blogging
- Commercial product placement
- Public relations strategies
- Search engine optimization link building
- And more!
“Because every modern brand uses digital marketing, it is crucial to stay on top of the latest trends,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “The sooner a brand can integrate an emerging trend or technological advancement into their strategy, the better their odds are of surpassing the competition and staying on top of their industry.”
To seamlessly incorporate these growing digital marketing trends into existing strategies effectively, brands can partner with top digital marketing agencies. Collaborating with a professional marketing firm gives brands a team of experts who have the knowledge and expertise to launch innovative campaigns that achieve customized brand goals.
DesignRush’s Agency Listing section showcases the best local and global digital marketing companies. Some of the best digital marketing firms include (in alphabetical order):
1. After Digital
After Digital has almost two decades of experience working with Arts, Culture & Attraction organizations around the world and are considered as one of the leading agencies in that space. From strategy to design and development, websites to digital products and marketing, their interests are vast and varied.
Visit After Digital at: https://afterdigital.co.uk/
2. BlueMatrix Media
BlueMatrix Media is a team, built by industry veterans with over 45 years of combined experience, including three leadership team members online since the late 90’s. Their client roster speaks for itself, with clients such as Accenture, Dell, Tech Data Corporation, Ford, Volkswagen, Toyota, Best Buy, The National Guard, & Caldwell Banker.
Visit BlueMatrix Media at: https://www.bluematrixmedia.com/
Successful businesses need more than just traditional marketing to compete and thrive in today’s digital world. BLVD believes in the future of marketing. It empowers its clients by creating and evolving strong brands complemented by technology and sophisticated data analytics.
Visit BLVD at: http://www.myblvd.com/
4. Brilliant Noise
Brilliant Noise is an agency of digital transformation experts and marketing communications practitioners. They make change for the world’s biggest brands, with strategy, capability building and communications. Their work helps brands become customer-first and data-led, creating the approach, mindset and behaviors needed to drive growth.
Visit Brilliant Noise at: https://brilliantnoise.com/
5. Element5 Digital
Element5 Digital believes in crafting a better web. With a digital marketing client base stretching from Austin to Israel, they continue to delight out clients with award-winning work. They've been crafting a better web for over 20 years, one website at a time.
Visit Element5 Digital at: https://element5digital.com/
6. Epic Notion
Epic Notion helps their clients identify and connect with customers in new, exciting and profitable ways. They create memorable brand experiences that drive results by leveraging the power of search marketing, social media, email marketing, mobile marketing and website and application development.
Visit Epic Notion at: https://www.epicnotion.com/
ETRAFFIC works hard to help you optimize your online advertising and give your business an edge over your competitors. Their extensive suite of digital services is designed to help your business be found by customers searching online, and stand out from the increasingly crowded world of online marketing
Visit ETRAFFIC at: https://www.etrafficwebmarketing.com.au/
8. FUSE Marketing Group
FUSE Marketing Group builds connected experiences that deliver big ideas and thoughtful, deliberate strategies. They use a channel-agnostic approach to connect brands to their audiences. Although every challenge and every client is different, every project that goes out FUSE Marketing Group's door is crafted to deliver a measurable, calculated and powerful result.
Visit FUSE Marketing Group at: http://www.fusemg.com/
Being a business house, Geekschip delivers end-to-end services that are both creative and technical. Their customized package of services enables your products and services to reach to the audience on a global level. Geekschip's bundle of marketing services cultivates your business with a good online reputation by increasing website traffic and increasing your company's bottom line.
Visit Geekschip at: https://www.geekschip.com/
10. Halcyon Days Ltd.
Halcyon Days offers a comprehensive range of marketing services to equestrian, pet and country living-focused companies of all shapes and sizes and can provide you with creative and cost-effective solutions according to the needs of your business. Halcyon Days can help unlock the power of your brand.
Visit Halcyon Days Ltd. at: http://www.halcyondays.ie/
11. Improve Marketing
Improve Marketing provides marketing consultancy services, advertising and a full range of digital marketing services, including SEO, PPC, email marketing, content marketing and much more. Improve Marketing works with businesses in the UK and internationally.
Visit Improve Marketing at: https://www.improvemarketing.co.uk/
12. Intrepy Healthcare Marketing
Intrepy Healthcare Marketing's goal is to grow your practice and give you, the provider, one less thing to worry about. Intrepy Healthcare Marketing has medical and healthcare marketing experts. They can provide a stress-free and hands-off working relationship so you can focus on patient care. Marketing should bring growth, not anxiety, to your life and practice.
Visit Intrepy Healthcare Marketing at: https://intrepy.com/
13. Lounge Lizard
Established in 1998, Lounge Lizard Worldwide, Inc. is an award-winning digital agency located in NYC with offices in Long Island, and Los Angeles. Lounge Lizard shines when it comes to conceptualizing inspired and inventive and engaging creative concepts, brand friendly Websites, powerful direct response strategies, mobile applications and ingenious digital marketing strategies that create hyper-growth for their clients.
Visit Lounge Lizard at: https://www.loungelizard.com
Magneti is a digital marketing and brand development agency whose innovative, award-winning campaigns help clients grow and tell their stories online. Magneti drives exceptional results for clients nationwide through research, brand, web and digital services.
Visit Magneti at: https://www.magneti.com/
OneIMS is results-driven online marketing firm that successfully manages all aspect of inbound marketing campaigns for clients in various industries. They strategize and execute integrated marketing campaigns that produce results based on clients’ business goals and marketing objectives.
Visit OneIMS at: https://www.oneims.com/
16. PH3 Agency + Brewery
PH3 Agency + Brewery is a strategic, digital marketing agency headquartered in sunny Orlando, Florida. They partner with growth-minded clients everywhere across multiple industries, from private luxury communities to world-changing non-profits.
Visit PH3 Agency + Brewery at: https://www.ph3.us/
Raincross is an award-winning online marketing agency working for leading brands & clients throughout the United States. As a premier web design, development and digital marketing company, they specialize in clean, modern, and functional website designs that are built on industry leading content management systems.
Visit Raincross at: https://raincross.com/
18. Regex SEO
Regex SEO is a Houston-based digital marketing company, which was formed by a group of seasoned professionals with extensive experience in the Internet marketing arena. They strive to offer a first class customer experience that gets measurable results.
Visit Regex SEO at: https://www.regexseo.com/web-design-houston.php
REQ is deliberate and agile, skillfully delivering the digital needs of corporations, government, and nonprofits. As a digital marketing company, they help clients determine their own future in today’s rapidly changing media landscape by bringing reputation, advocacy, brand, and business results to new heights.
Visit REQ at: https://req.co/
20. Riot Marketing Group
Riot Marketing Group is the first digital consultancy specialized in luxury brands in Mexico. They help brands and companies to design and execute digital strategies to achieve and improve their business objectives.
Visit Riot Marketing Group at: http://www.riot.mx/
21. Studio Mosaic
Studio Mosaic is a growth-oriented app marketing & consulting agency based in New Delhi, India. They are an eclectic team of mobile app experts that have launched & promoted 350+ apps all across the world, resulting in increased user acquisition at an optimal cost and enhance app revenues.
Visit Studio Mosaic at: http://www.studiomosaicapps.com/
22. Symphonic Digital
Symphonic Digital was founded to provide small and medium-sized companies with big agency experience and a small agency feel. Their audience and data-driven approach enables brands to find and actively engage with their target audience, maximizing ROI and driving growth.
Visit Symphonic Digital at: https://symphonicdigital.com/
23. Thrive Internet Marketing
Thrive boasts a unique, close-knit team with experts in all facets of internet development: strategic, creative and technical. Clients talk, they listen, then they deliver ideas for improvement. Thrive provides a full range of digital marketing services as well as builds custom, mobile-ready, search engine optimized websites that help you meet your business objectives.
Visit Thrive Internet Marketing at: https://thriveagency.com/
24. Treefrog Cinegraphix, LLC
Treefrog Cinegraphix is a fun digital marketing company that enjoys fostering a dynamic identity for your business! Working with the Treefrog Team is like setting out on an expedition into the wild jungles of marketing and advertising. They pride themselves on being highly skilled and knowledgeable guides that can help companies rise above the canopy of competition.
Visit Treefrog Cinegraphix, LLC at: https://www.treefrogcx.com/
25. Wallaroo Media
Wallaroo Media is a full-service digital marketing agency that specializes in scaling small to medium size brands, particularly on the ecommerce side. They've worked with client ranging from Casper Mattresses to the Acorns financial app to the NBA and Gatorade. They are official partners with Google, Facebook, Snapchat, Mailchimp, and Shopify. They structure all strategy and campaigns around generating a positive and scalable ROI for their clients.
Visit Wallaroo Media at: http://wallaroomedia.com/
Brands can view the best digital marketing agencies by average hourly rate, experience, expertise, portfolio, case studies, rankings, reviews and more on DesignRush. They can use these filters to compare companies and find the digital marketing firm that will help them integrate the latest trends and grow their business effectively.
About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, App Development, eCommerce Web Design Companies and more.