The Biggest Evolution in 20 Years – Earth Shoes Makes Their Big Announcement

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Earth Shoes today announced their biggest evolution since they re-introduced Earth Shoes into the marketplace 20 years ago: a new Earth logo and all-new branding.

Earth Shoes today announced their biggest evolution since they re-introduced Earth Shoes into the marketplace 20 years ago: a new Earth logo and all-new branding. Starting in Spring 2019, consumers can expect to see the brand’s new logo everywhere—on every product and on their all-new recycled and glueless shoeboxes. The new look speaks to Earth’s loyal consumers, while inviting a whole new consumer into the world of Earth.

“We take great pride in being a company that’s always evolving, striving to be our best and open to change,” explains Philippe Meynard, president of Earth, Inc. “Our new identity reflects our incredible past while pushing ahead as a brand that believes in wellness, promotes vitality and brings joy to those who wear it.”

Spring ‘19 will also mark the official re-introduction of the exclusive Earth Powerpath Footbed Design—inspired by Anne Kalso’s original design created in the 1950s that was an exclusive comfort feature inside the iconic Kalso Earth Shoe.

“Inside each of our shoes and across all of our brands—Earth, Earth Origins and Earth Kalso—consumers will find our exclusive footbed,” explains Meynard. “It’s designed to provide the ultimate in underfoot comfort and energize every step by combing a shock-absorbing heel, stabilizing arch support and high-density cushioning at the ball of the foot. It naturally propels and uplifts each step.”

As a brand focused on sustainability, Earth is expanding on their recycled shoeboxes and long-term partnership with Trees for the Future by introducing more sustainable shoe manufacturing and sourcing practices. Moving forward, the brand will be using biodegradable shoe forms in their manufacturing, and more organic and recycled materials in their shoes.

“This is an exciting time for our brand—sharing a new identity that deeply resonates with consumers and represents what Earth Shoes has become,” concludes Meynard. “Earth Shoes is Modern Wellness Fashion.”

Earth Shoes can be found at premium retailers across the country and online at earthshoes.com.

About Earth Shoes
No one has a story quite as special as Earth®. With roots dating back to 1950’s Denmark, Earth offers a lifestyle range of women's shoe styles – each one inspired by our founder, Anne Kalso, a Danish yoga instructor with a core belief that wellness and joyful living should start from the ground up. It all started with the heritage collection, Earth Kalso Shoes, which are famously characterized with a “grounded heel” design that emulates the mountain pose. Today, Earth® is a modern collection of fashionable shoes with uncompromised comfort to create a collection that brings a refreshing twist to footwear. This is Modern Wellness Fashion.

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KATIE DOBBS
EARTH SHOES
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