The Coalition for NYC Hospitality & Tourism Recovery Names RUBENSTEIN Its Public Relations Agency of Record

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Led by Steven Rubenstein, the firm will provide strategic counsel, integrated communications, and media relations support to help engage, mobilize and champion New York City’s tourism economy as part of the COVID-19 recovery effort

As we began to consider how we could reopen New York City safely, we knew we needed a trusted partner to help us think through the unprecedented challenges facing our City and businesses throughout the five boroughs

RUBENSTEIN, the strategic communications and reputation management firm, today announced it has been selected to lead communications for NYC & Company’s Coalition for NYC Hospitality & Tourism Recovery.

An initiative of NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, the Coalition was formed to restore New York City’s brand locally and beyond, and safely engage, mobilize and champion all sectors of its tourism economy once the City begins to emerge from the Covid-19 pandemic. RUBENSTEIN, which has made its home in New York City for over 65 years, will provide strategic counsel, integrated communications, and media relations support, and is working in partnership with State and City government as part of the program.

“As much as we all love a good Zoom, you can feel how much people want to see each other, share experiences in person, enjoy culture, eat at restaurants, go to shows, see and touch new things, and travel. That day will come again,” said RUBENSTEIN’s President, Steven Rubenstein. “The Coalition for NYC Hospitality & Tourism Recovery – leveraging the wisdom and experience of New York’s diverse institutions and communities – is hard at work to prepare for that time and help make it possible. We are proud to be a part of the effort charting the path back for businesses, New Yorkers, and visitors.”

“As we began to consider how we could reopen New York City safely, we knew we needed a trusted partner to help us think through the unprecedented challenges facing our City and businesses throughout the five boroughs,” said Fred Dixon, NYC & Company President and CEO. “We know from working with RUBENSTEIN in the past that the firm has deep experience with New York’s industries, nonprofits, and civic communities, and we are excited to work with them to inspire people locally and around the world to return to our great City.”

About RUBENSTEIN

RUBENSTEIN is the independent strategic communications and reputation management firm founded by Howard J. Rubenstein in 1954. The firm is led today by his son Steven Rubenstein, who also serves as Chairman of the Association for a Better New York and as a member of Governor Cuomo’s New York Forward Reopening Advisory Board. With over 60 years of experience and deep media relationships that are unparalleled, RUBENSTEIN works globally across sectors, helping clients build and protect their reputations with services that range from crisis and media relations work to integrated marketing campaigns, social media strategy and online reputation management.

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