NEW YORK (PRWEB) July 02, 2020
Cenia Paredes, founder of the ready-to-wear fashion brand Cenia ® New York, won judges over during QVC and HSN’s The Big Find product search with her innovative ‘Convi Jean’ denim line and is scheduled to appear on HSN on Thursday, July 2, 2020 at 4pm ET, and again on July 9th and July 16th. Through the nationwide search, which kicked off in June 2019, QVC and HSN discovered some of the most unique and innovative products in beauty, fashion, accessories, and jewelry and are bringing these new discoveries to customers across multiple platforms.
The Convi Jean is a solution-based denim line designed to adjust to all body types. To achieve this, Paredes placed convertible zippered darts at the back of the waist, allowing women to zip or tighten the waistband for a perfect fit, or wear them open to convert to the standard market waist size.
The Convi Jean, which features a high waist cut, also eliminates traditional belt loops and front pocket bags. These combined design elements create a smoothing effect for the abdomen and reduce the possibility of the dreaded denim “love handles.”
Paredes created the line out of her own challenges as a petite, curvy woman who often had to tailor her jeans at the waist so they would fit properly. Realizing that this was a common dilemma among women of all sizes, Paredes, an established, FIT trained designer with a decade old clothing brand of her own, created the Convi Jean to meet the universal needs of women and fill a void in the denim market.
“With the Convi Jean, I wanted to find a solution that would give women the best of both worlds, the ability to tighten their jeans at the waist via zippered darts in the back, but with the flexibility to open the zippers to standard size. In creating the jeans, I sought to make a convertible product that would appeal to curvy women like me, while also considering the broader market. The Convi Jean provides the perfect solution and is intended to be just a great fitting jean for all body types.”
The Convi Jean features:
- Adjustable zipper waist darts at the back that sit flat on the body with no gap
- A trendy, high rise design that tucks in the abdomen and allows for downward bending without backside exposure
- Bagless front pockets that stay smooth over the hip and tummy
- Soft, stretch fabric in many washes for extreme comfort and easy on and off - 72 % Cotton, 24% Polyester, 2% Viscose and 2% Spandex
QVC and HSN are committed to delighting millions of customers each day with new discoveries and products to love. As the pioneers of video storytelling, QVC and HSN offer vendors the platforms and tools to build relationships with an engaged community of digitally savvy shoppers. Fostering the growth of entrepreneurs has been at the heart of QVC and HSN’s businesses for over 30 years.
“The Big Find is an opportunity for entrepreneurs to share their stories with an audience of millions across our QVC and HSN platforms," said Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US. "Every day we strive to bring exciting, curated discoveries to our customers. We are thrilled to introduce such a variety of unique products through The Big Find and to give these entrepreneurs a one-of-a-kind platform to bring their products to life and connect with the customer in an authentic and immersive way. We know our customers will be inspired by their stories and will find new products to love.”
For additional information on Cenia ® New York, please visit http://www.cenianewyork.com. To learn more about The Big Find and future opportunities, visit QVC.com and HSN.com.
About Cenia ® New York
A native of the Dominican Republic, Cenia Paredes grew up in a family dedicated almost entirely to the art of dress making. Cenia graduated Summa Cum Laude from the prestigious Fashion Institute of Technology in 2004 and then worked in New York's competitive Fashion District for various renowned brands. With the ultimate goal of designing her own line, Cenia launched her first ready-to-wear collection, Cenia ® New York, in 2009. Cenia ® New York is a clothing line that not only represents her vision and design sensibility, but also embraces women’s diversity in all sizes and shapes.