The Garland Company Achieves 90% CRM End-User Rate with PipelineDeals

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Top Manufacturing Company Improves Sales Process with High Software-Adoption Rate

“We’re excited to have an impressive 90-percent CRM usage rate of PipelineDeals among new sales reps that join Garland.” Lauren Castagnero, CRM Manager at The Garland Company.

PipelineDeals, the most adopted CRM among small and midsize businesses, was selected by The Garland Company to improve its sales processes and as a result, achieved a high 90-percent CRM end-user rate.

Software adoption can be a frustrating issue for sales teams looking to benefit from customer relationship management (CRM). Leading analyst firm Gartner found that that the average rate for CRM software adoption is below 50 percent. CSO Insights, a sales data research firm, has reported that less than 40 percent of CRM customers have end-user adoption rates above 90 percent.

The Garland Company, which has specialized in constructing building envelopes for more than a century, beat industry odds. Within weeks of implementing PipelineDeals, a majority of the sales team stopped using spreadsheets and pen and paper to keep track of client relationships and began using PipelineDeals. As a result, overall productivity and accountability improved.

“We’re excited to have an impressive 90-percent CRM usage rate of PipelineDeals among new sales reps that join Garland,” said Lauren Castagnero, CRM Manager at The Garland Company. “CRMs can be too complex with unnecessary features. We found that the user experience with PipelineDeals was great from the start. It’s designed to make your job easier -- so you can sell smarter and manage your sales process better.”

The company then upgraded “power” PipelineDeals users to the Grow plan which features intuitive tools including task automation, sales intelligence, advanced analytics, and email automation solutions.

“From the beginning, the foundation of our business has been about building and designing a CRM you will adopt into your workday and find great value in. A CRM you can’t use is simply a waste,” said JP Werlin, CEO and Co-Founder of PipelineDeals. “That’s why we're committed to empowering companies like The Garland Company to make the best use of CRM software to reach its goals.”

To read The Garland Company’s success story, visit:

About PipelineDeals CRM
Founded in 2006, PipelineDeals is the most adopted CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. PipelineDeals is built around an easy-to-use and customizable user experience, sales focused features, and leading customer support and service. Today more than 18,000 users in 100 countries use PipelineDeals to gain visibility into their sales pipeline to accelerate opportunities and close more deals.
Headquartered in Seattle, WA, PipelineDeals has made the annual Inc. 5000 list since 2014, recognized as one of the fastest growing companies in the U.S. For more information about PipelineDeals or to try a 14-day free trial, please visit and engage with PipelineDeals on Twitter.

About the Garland Company, Inc.
The Garland Company, Inc. is one of the worldwide leaders of quality, high-performance roofing and building envelope solutions for the commercial, industrial and institutional markets. For over 120 years, Garland has continually developed unique product and service offerings that have raised the bar of performance while exceeding the individual needs of customers throughout the world. The Garland Company’s work of over 200 local building envelope professionals is ideally positioned throughout the United States, Canada and the United Kingdom to provide quality building envelope solutions for single and multi-property facilities. The Garland Company Inc., headquartered in Cleveland, Ohio, is an ISO 9001:2008 certified company. For more information, please visit:

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Marissa Tejada
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