The Greater Boston Food Bank names Altus Marketing agency of record

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Altus Marketing is slated to deliver strategic fundraising services, supporting the organization’s mission to end hunger in Eastern Massachusetts.

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Altus Marketing, a Moore company, announces The Greater Boston Food Bank has selected the agency to lead fundraising efforts to engage the public in support of their mission to end hunger in Eastern Massachusetts. The charity will also leverage SimioCloud, a constituent data platform, as part of the Moore suite of services solutions.

Audience-based strategies developed by Altus Marketing deliver individualized marketing solutions to increase giving and donor retention. The results will keep GBFB top of mind with existing donors, increase engagement and motivate potential donors to join the cause, make recurring gifts and stay connected for the long term.

“Altus Marketing leverages data with the latest machine learning and artificial intelligence to maximize the constituent experience throughout the donor journey,” said John Wilkinson, president of Altus Marketing. “Through this innovative approach, we will help The Greater Boston Food Bank identify and convert prospective supporters into donors.”

The Greater Boston Food Bank is the largest hunger-relief organization in New England and among the largest food banks in the country. A member of Feeding America, GBFB works passionately to end hunger across Eastern Massachusetts by providing healthy food and resources to people in need.

“As food insecurity remains an ongoing crisis, it is of the utmost importance that we continue to raise awareness of our mission to end hunger here,” said GBFB President and CEO Catherine D’Amato. “Altus Marketing brings innovation and new insight into reaching our donors, who make a critical impact on our work. It’s thanks to the generosity of the public that we are able to continue supporting our community and provide access to nutritious food to those in need.”

GBFB provides nearly 80 percent of the food distributed by its 600 partners throughout the 190 towns and cities in Eastern Massachusetts. These include food pantries, meal programs and shelters as well as 75 direct service Mobile Markets and other food distribution programs.

About The Greater Boston Food Bank
The Greater Boston Food Bank is the largest hunger-relief organization in New England and among the largest food banks in the country. As the food bank for Eastern Massachusetts, GBFB is feeding people in 190 towns across the region, distributing the equivalent of nearly 90 million meals per year through a network of 600 dedicated food distribution partners and programs. A member of the national Feeding America network, the GBFB mission is to end hunger here. The organization remains committed to the belief that access to healthy food is a human right, regardless of an individual’s circumstances. Through policy, partnerships and providing free, nutritious and culturally responsive food, GBFB is committed to addressing the root causes of food insecurity while promoting racial, gender and economic equity in food access. For more information and to help us help others, visit us at GBFB.org, follow us @gr8bosfoodbank on Facebook, Twitter and Instagram, or call us at 617-427-5200.

About Altus Marketing
Altus Marketing is an industry leader in integrated direct marketing solutions to national and chapter-based nonprofits, ministries and membership organizations. The organization delivers transformational growth for clients by combining strategic insight and creative innovation, backed by superior data and technology. Altus Marketing clients are sector leaders in domestic hunger and poverty relief, human services, environmental protection, evangelism and veterans services.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with more than 4,100 employees across 42 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

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