The Hardware Truth: ORIS Intelligence Reveals New Data Into Pricing Violations for Hardware Brands

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Leading MAP platform helps nearly 100 hardware brands manage pricing parity.

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ORIS is incredibly intuitive, which makes the process of assessing pricing and seller violations much easier and more streamlined.

New data from ORIS Intelligence, provider of actionable insights that preserve pricing integrity for manufacturers, shows that on average, 77 percent of sellers for the average hardware brand are unauthorized and more than two-thirds (67 percent) of URLs in violation of Minimum Advertised Pricing (MAP) policies are from unauthorized sellers.

“Today’s hardware market is a very mature market, so pricing can be a downfall or a differentiator for brands that don’t manage it closely,” said Pamela Springer, CEO of ORIS Intelligence. “In today’s dynamic selling environment, every manufacturer is looking for their trusted partners to differentiate themselves with their value adds and thus needs to have the full pricing picture from all sellers in order to protect their brand and ensure successful seller partnerships and customer engagements.”

“ORIS is incredibly intuitive, which makes the process of assessing pricing and seller violations much easier and more streamlined,” said Clay Mitchell, account manager of eCommerce for Generac Power Systems, a leading global designer and manufacturer of power generation equipment and other engine powered products. “MAP keeps all of our customers on a level playing field and really protects our brand. When your best customers and sellers are helping protect the brand by holding to the price on their end, you don’t want anyone to come in and devalue it, which is why ORIS is so critical.”

ORIS now supports nearly 100 hardware brands and according to ORIS data, those brands have an average of 270 unique sellers and are selling across 105 domains - with 51 unique amazon sellers alone.

“With a MAP pricing policy, all of our sellers can trust that we’re protecting pricing and the brand overall,” said Carly Lombard, Retail Marketing Manager at Kärcher, the world's leading provider of cleaning technology. “Retailers and sellers need to trust each other, so as we grow, ORIS enables us to see who’s moving first, while also tracking our violations and ultimately, our pricing progress.”

This week, ORIS is attending the National Hardware Show in Las Vegas. For more information about the company and its platform, visit

About ORIS Intelligence
ORIS Intelligence delivers actionable insights that preserve pricing integrity for manufacturers to help them protect their brand. Built from the inside-out, ORIS Intelligence’s cloud-based platform helps solve the complex selling challenges of today’s manufacturers by patrolling and enforcing minimum advertised price (MAP) everywhere their products are sold online, including discovering unknown sellers. With ongoing, frequently-updated reports, a streamlined user interface and hands-on customer support, ORIS Intelligence lives at the intersection of all channels to ensure manufacturers can better support trusted retail partners, while maximizing margins and increasing revenue.

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