The Impact Of Competitive Analysis On Web Design & How To Perform It Properly [DesignRush QuickSights]

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73% of companies invest in web design to gain a competitive edge. DesignRush gathered tips from web design experts on how to do a competitive analysis for effective web design.

DesignRush Spotlight: the impact of competitive analysis on web design

73% of companies invest in web design to gain a competitive edge

There are now 1.13 billion websites online, as per Netcraft's November 2022 Web Server Survey. And yet, there are only 10 positions on the first page of Google. For 73% of companies, Adobe reveals, web design is key to standing out from the competition.

DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or “QuickSights” – on the importance of competitive analysis and how to achieve an effective web design that will rank well.

1) ANALYZE COMPETITORS’ FEATURES & CHOOSE ONES THAT WILL ADD VALUE

Consumr Buzz CEO Jeffrey Diebner recommends that businesses examine competitors’ top features carefully and choose only those that will work for them.

"One of the most important aspects of a successful online business is staying ahead of your competition. This is why competitor analysis is so important in the early stages of web design,” said Diebner. “However, finding useful features on your competitor’s websites can be a challenge. Of course, you want the best features that everyone is using. But instead of thinking you need them all, make a list of the ones that you feel can provide significant value to your business and weigh the pros and cons of each one. Be diligent with this step.”

2) RUN AN IN-DEPTH COMPETITIVE AUDIT ON SELECT COMPETITORS

Nika Agency CEO and Founder Ali Tassavor shares his agency’s methodology for auditing competitors to find opportunities.

"We always select a few competitors and audit them for their approach to branding, messaging, and website design/functionality, as well as an approach to content — using our 5C methodology: clarity, consistency, compelling, competitiveness, and credibility,” said Tassavor. “We use this process as a starting point to find opportunity spaces. Finding opportunity space is the easiest way to differentiate yourself from the competitor.”

3) FIND AREAS FOR IMPROVEMENT

According to Simplixi® CEO Ahmed Elghobashy, companies should also look for opportunities to improve based on what competitors are doing better.

"Competitive analyses are great, not just because they provide useful knowledge about the strengths of your competitors but also for helping you understand what you do well and what areas need improvement,” said Elghobashy. “They can help you make strategic decisions that improve user experience on your website and ultimately give people a reason to choose you over other brands."

4) USE GAP ANALYSIS TO FIND OPPORTUNITIES FOR SEO

For Nicholas Noe, chief of marketing & design at NB Media Solutions, their company uses GAP analysis to identify ways to optimize a website.

"The most important competitive analysis tool we use is a GAP analysis from one of our various software applications. A GAP analysis allows us to create big opportunities for SEO for our clients and transform web designs with vital accompanying on-page text.”

5) IDENTIFY BEST PRACTICES FROM THE TOP COMPETITORS

Bizcope Founder and CEO Nahid Hasan says that if you want the best web design, you have to learn from the best web designs.

"If you want to be the best, you have to learn from the best,” said Hasan. “So a great web design will always take into account competitive analysis. Competitive analysis helps identify opportunities and potential areas that a web design can bring. It can be used to benchmark against similar websites to understand what features and functionality they offer and how this compares to your own website. This can involve studying their web design, their user experience such as CTA buttons and colors, fonts and spaces, copywriting and visuals, forms and lead magnets, testimonials and credentials, mobile and tablet views, and of course, their SEO. By understanding what your competitors are doing well, you can make your website even better."

DesignRush released the November list of the best web design companies that can help brands stand out from the competition and gain more traffic and leads.

The top web design companies are:

1. Consumr Buzz - consumrbuzz.com
Expertise: Web Design, Web Development, Digital Advertising and more

2. You'll Enjoy - youll.be
Expertise: Graphic Design, Web Design, Branding and more

3. Stratitude - stratitude.co.za
Expertise: Digital Marketing, UX/UI Design, Web Development and more

4. 24 East Media - 24eastmedia.com
Expertise: Web Development, Market Research, Branding and more

5. DevScale - devscale.bg
Expertise: UX/UI Design, Web Design, SEO and more

6. NSquareIT - nsquareit.com
Expertise: SEO, Web Design, Web Development and more

7. Nation Media Design - nationmediadesign.com
Expertise: Digital Marketing, Web Design, SEO and more

8. Gatorworks - gatorworks.net
Expertise: Web Development, Web Design, SEO and more

9. MBM Agency - mbmagency.com
Expertise: SEO, Web Design, Branding and more

10. Virtually Adventurous - virtuallyadventurous.com
Expertise: Branding, Web Design, Web Development and more

11. Relish Marketing - relishmarketing.com
Expertise: Creative Design, UX/UI Design, Web Design and more

12. Upside - upside.nl
Expertise: Web Design, Web Development, Quality Assurance and more

13. Nika Agency - nika.agency
Expertise: App Design, Web Design, UX Audit and more

14. Simplixi® - simplixi.com
Expertise: SEO, Web Development, Web Design and more

15. NB Media Solutions - nbmsllc.com
Expertise: Website Maintenance, Web Design, SEO and more

16. Zedsoftpoint - zedsoftpoint.com
Expertise: Software Development, Web Development, Digital Marketing and more

17. Create Element - createelementslo.com
Expertise: SEO, Branding, Web Design and more

18. MagentoBrain - magentobrain.com
Expertise: Magento Development, WordPress Development, Web Design and more

19. Daniel James Consulting - danieljamesconsulting.com
Expertise: eCommerce Development, WordPress Development, Web Design and more

20. KIKLAB - kiklab.com
Expertise: Web Design, Branding, SEO and more

21. IntexSoft - intexsoft.com
Expertise: UX/UI Design, Web Development, QA & Testing and more

22. Wolftech Studio - wolftechwebdesign.com
Expertise: Web Design, Web Maintenance, SEO and more

23. Multi Marketing USA - multimarketingusa.com
Expertise: Digital Marketing, SEO, Web Development and more

24. SumatoSoft - sumatosoft.com
Expertise: UX/UI Design, Web Design, Quality Assurance and more

25. TASNADI & CO - en.tasnadi.net
Expertise: Brand Strategy, Web Design, Web Development and more

26. Canopas - canopas.com
Expertise: Web Design, Web Development, App Development and more

27. Bizcope - bizcope.com
Expertise: SEO, Digital Marketing, Web Design and more

28. Atlas Marketing - atlasstories.com
Expertise: Branding, Web Design, Digital Marketing and more

29. Advertisers Galleria - advertisersgalleria.com
Expertise: Web Design, SEO, Branding and more

30. Sohnas Media - sohnasmedia.com
Expertise: SEO, Website Maintenance, Web Design and more

31. Bizzistance - bizzistance.com
Expertise: WordPress Hosting & Maintenance, Web Design, SEO and more

Brands can explore the top web design companies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

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Maja Skokleska
@designrushmag
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