The Importance of Storytelling in Real Estate

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NextHome partners with Studeo to provide a captivating listing experience

By partnering with Studeo, our system will be creating storybooks for each NextHome listing that meets the criteria - automatically.

It’s easy to say marketing in real estate has changed drastically over the years. What was once an ad in a newspaper has shifted to the virtual world we’re living in today. It’s crucial that real estate professionals are up to date on the latest trends. NextHome has strived to add advanced marketing tools accessible to their proprietary platform as an included benefit for all members. The companies most recent partnership with Studeo is the first of its kind at a national level, allowing the entire NextHome franchise network to take advantage of the world’s leading interactive storytelling platform for real estate.

Storytelling itself has drastically changed from word-of-mouth to the written word, and now visually on virtual platforms. As the majority of consumers have shifted from looking for homes online versus in-person, presenting them with a compelling narrative of their potential next home is imperative for them to visualize their life there. A house is more than statistics like square feet, bedroom and bathroom count. It’s a home where we make memories and tell stories. Every home is a story in itself.

Enter, Studeo.

The platform puts together high-quality photography, detailed floor plans, well-staged listings, 3D walkthroughs, and video - plus auditory enhancements - to tell the story of the home, invoking all the emotions associated with the milestone of buying a house.

By partnering with Studeo, NextHome's system will be creating storybooks for each listing that meets the criteria - automatically. Adding this impressive marketing tool to an agent's toolbox not only makes a listing stand out to buyers, it also further promotes the professional’s value proposition to sellers. Brokers will also find the included tool a powerful recruiting and retention item.

“At NextHome, we are continually analyzing the tools and services we provide as a member benefit, along with scouting out the latest and greatest that could be added,” said Keith Robinson, NextHome’s Chief Strategy Officer. “We are not a ‘set it and forget it’ franchise and tools like Studeo allow NextHome agents to provide the next-level service. In an industry where so much is won or lost on first impressions, Studeo makes yours a story worth listening to.”

“We've found an incredible partner with the NextHome team,” said Studeo CEO Rebecca Rose. “They are extremely forward-thinking and immediately grasped the power and strategic value of interactive storytelling for their brand. We're very excited to launch our new direct-from-MLS automated storybook engine at scale, for all their listings within all their markets. With online appeal being the new curb appeal, this partnership together with our complete suite of storytelling tools is going to set a new bar for the digital experience brokerages and agents can create for their end customers.”

When members opt-in for this service, NextHome's proprietary system will take care of the rest, pulling property photos and descriptions, adding cinemagraphs and carousels, and creating a powerful digital presentation to share across all platforms. NextHome agents will stand out from the competition with this fully automated and integrated marketing tool that is not used by every other brokerage on the block.

The full version of the product can integrate Matterport 3D home tours, custom videos, and animations into a holistic experience that helps tell the story of the home with passion, comfort, and warmth.

With real estate relying heavily on visual content that is presented in an enhanced and distinguished way, using Studeo speaks to the professionalism NextHome agents bring to the table. Not only does the product produce beautiful stories, but the integration NextHome agents receive also frees up their time to focus on the core of their profession - building relationships with the people looking to buy or sell their next home.

Storytelling is pivotal in real estate, learn how to write, tell, and show yours with Studeo via NextHome.

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Petya Manning
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since: 10/2014
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