The Legend of Bum-bo, the Prequel to The Binding of Isaac, Is Now Available for Android Devices

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The Cardboard “Bum-Bo the Brave” Fights All Things Grotesque In This Distinctive Spin on a Match-four Puzzle Game

The Legend of Bum-bo is available on Google Play now

“It has been great working with The Label and now that Bum-bo is on mobile devices, even more players can appreciate my endless knowledge of cardboard,” said Edmund McMillen, co-creator.

The Legend of Bum-bo co-created by Edmund McMillen (The Binding of Isaac and Super Meat Boy) and James Interactive, artist and programmer, is now available. Published by The Label, The Legend of Bum-bo is free for Google Play Pass subscribers and available for $14.99 as a premium mobile game for Android users.

The puzzle-based deck building rogue-like prequel to The Binding of Isaac features a cardboard coin hoarding character, “Bum-Bo the Brave.” When Bum-bo’s only coin is stolen by a mysterious entity and pulled down into the sewer, Bum-bo finds himself facing droves of deranged enemies, lost children, his fears, and eventually the beast that stole his beloved coin. The game tells the tale of everything that happened in the universe Isaac lived in before his arrival.

The match four puzzle system is presented with an overarching theme of greed and a bit of toilet humor. Once a successful match is made, mana is granted. The strategic turn-based system lets players use items and cast a number of spells in battle in order to defeat the dungeon's enemies and progress through the levels.

The Legend of Bum-bo is the sole Ed McMillen-developed game currently available on the Android platform.

“Even though The Legend of Bum-bo includes poop, and pee, boogers, gambling, and greed, the development process with James was incredibly personal,” said Edmund McMillen, co-creator. “It has been great working with The Label and now that Bum-bo is on mobile devices, even more players can appreciate my endless knowledge of cardboard.”

“Four years after we began working with Ed, we’re excited to see The Legend of Bum-bo make its way to mobile,” said Mike Ouye, VP and General Manager, The Label.

Josh Babich, Director of Product, The Label added, “Working with indie developers to elevate original, premium content is our mission. The Legend of Bum-bo will captivate fans of Ed’s games and open the door to new mobile players that love puzzles and appreciate off-beat humor.”

Key Features

  • Play as one of many Bum-bos, each with its own unique abilities, as they smash, bash and splash their way through a variety of cardboard monstrosities, giant bosses and dark personal urges.
  • Players collect hordes of items that can be modified, upgraded and combined with others in many interesting ways.
  • 100+ unique items that can be modified and upgraded and 80+ unique trinkets that give special passive abilities.
  • 4+ playable characters each with their own unique abilities.
  • 30 enemies; 10 ugly, yet cute bosses.
  • Amazing music by Ridiculon!
  • Loads of unlockables! Plus, poop!

The Legend of Bum-bo is available now for Android devices here:

For more information visit: or follow us on Twitter @TheLabelgames

About The Label
The Label was founded to curate and publish epic indie games and content. Working with top-tier developers to cultivate original, mobile-exclusive, premium content, The Label has established an outlet that provides the best creators in the world with the freedom to explore their visions without the worry of marketability by covering development costs and helping players who care about quality and innovation find games to play on their phones.

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