The Long Drink Brings Kalsarikännit ‘Pantsdrunk’ Campaign Back for 2nd Year

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Award-Winning Brand Leverages Finnish Tradition to Help Raise Funds, Allowing Independent Restaurants to Survive, Rebuild and Thrive. James Beard Foundation’s ‘Open for Good’ Named Charitable Partner.

The Long Drink

During these uncertain times, independent restaurants are one of the first ones to feel the economic impact, and this is why we at the Long Drink have decided to use our Finnish cultural phenomenon to help restaurants in need.

The Long Drink, a top selling category of alcohol in Finland, a legend that is now available in America, is pleased to announce that due to overwhelming popularity from the introduction of the campaign last year, Kalsarikännit ‘Pantsdrunk’ will return for a 2nd year.

Pantsdrunk, or Kalsarikännit as it is known in Finland, is a long-time Finnish tradition which is essentially the art of relaxing at home in your underwear, enjoying a long drink, with no intention of going out. The Pantsdrunk movement was adopted by thousands of Long Drink superfans last year, all taking part in the light-hearted nature of the Finnish tradition, which is most certainly guaranteed to lift spirits.

Furthermore, The Long Drink has named the iconic James Beard Foundation’s ‘Open for Good’ as the charity component for the campaign. All funds raised starting today, through February 28, 2021, by The Long Drink will be donated to the James Beard Foundation, up to $250,000.00.

To participate, fans (+21) should follow three simple steps:

1) Take a ‘pantsdrunk’ photo drinking The Long Drink, for fun inspirational photos be sure to check out TheLongDrink.com/pantsdrunk/

2) Be sure to tag @LongDrink on Instagram or Facebook, using hashtag #pantsdrunk

3) Post on Instagram or Facebook

Should the above parameters be met, The Long Drink will donate $50.00 for every ‘grid’ or ‘static’ social media post, meaning, a post that will live on the participants ‘feed,’ and $20.00 for every ‘story’ post, a post that is disappearing eventually. The Long Drink team will monitor all social media engagement over the duration of the campaign to keep track of the tally.

“During these uncertain times, independent restaurants are one of the first ones to feel the economic impact, and this is why we at the Long Drink have decided to use our Finnish cultural phenomenon to help restaurants in need. We couldn’t be more excited to kick things off and look forward to the groundswell of support across the country,’ says Mikael Taipale, co-founder, The Long Drink.

“It’s great to bring Pantsdrunk back for another year, all of us at The Long Drink are constantly thinking about how we can raise money for those in need throughout the industry. Our alignment with The James Beard Foundation ensures that independent restaurants will benefit from our marketing efforts and if we can have a little fun doing it along the way that’s just a bonus,” adds Miles Teller, actor and co-owner, of The Long Drink.

“It’s been an incredibly challenging year for the independent food and beverage industry which employs over 11 million people nationwide.” said Kris Moon, Chief Operating Officer of the James Beard Foundation “After the pandemic hit, the Foundation quickly directed all of our resource to helping the industry to survive this crisis. We are only able to continue that work thanks to the generous contributions of partners such as The Long Drink. We are incredibly grateful for their support as we work to keep help the industry remain Open for Good.”

About The Long Drink

“Long drink” is a top selling category of alcohol in Finland – a legend that is now available in America. The roots of long drinks go back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from World War II. Concerned how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born. Now this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink. The Long Drink garnered a Gold Medal (94 Rating) at the prestigious 2019 New York International Spirits Competition (NYISC). The Long Drink is currently available in Massachusetts, Connecticut, Georgia, Nevada, New York, New Jersey, Ohio, Texas, California, Florida and Arizona.

For additional information please visit https://thelongdrink.com/

Drink responsibly.

About the James Beard Foundation:

The James Beard Foundation promotes Good Food For Good™. For more than 30 years, the James Beard Foundation has highlighted the centrality of food culture in our daily lives. Through the variety of industry programs that educate and empower leaders in our community, the Foundation has asserted the power of food to drive behavior, culture, and policy change. The organization is committed to giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious for everyone. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before. For more information, subscribe to the digital newsletter Beard Bites and follow @beardfoundation on Facebook, Twitter, Instagram, and TikTok. The James Beard Foundation is a national not-for-profit 501©(3) organization based in New York City.

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Media Contacts:

Tom Sullivan: Tom.Sullivan@TheLongDrink.com

David Mandler: David.Mandler@DGM-PR.com

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