The Mobile Phone Will Soon Battle the Computer for Shopping Dominance

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Mercator Advisory Group survey demonstrates the increasing role of mobile phones in the shopping and paying experience.

One of the exhibits in this report

As apps get better for shopping and consumers rely more and more on their phones, it makes sense that mobile device becomes a more important part of the shopping experience.

Mercator Advisory Group’s most recent consumer survey report, Mobile Payments: Breaking Through, from the bi-annual North American PaymentsInsights series, reveals that the use of mobile phones is becoming more popular as a way to shop online – at the expense of the computer.

About four in ten have purchased products and services with a mobile phone in the past 30 days. Further, one-half have researched products and services via their smartphone. More consumers are buying products and services with their smartphone compared to last year (39% vs. 33%). Also, more consumers are shopping/researching via their smartphone (52% vs. 45%).

Despite and anticipated lift in mobile payment usage as a result of the pandemic, incidence rates are equal to 2019. In both years, 60% of participants report having made some type of mobile payment. These results are much higher than the previous two years (50% in 2017 and 48% in 2018).

The use of universal wallets varies by channel – Apple Pay is the most often used universal wallet in-store, while Samsung Pay has the highest share among people using a universal wallet online. In-store, Chase Pay and Wells Fargo Wallet are the next most popular. Online, Wells Fargo and Apple Pay are tied for the second most popular.

Mobile Payments: Making a Comeback, the latest report from Mercator Advisory Group’s Primary Data Service, is based on a sample of 3,002 U.S. adults surveyed in the annual online Payments survey of Mercator’s North American PaymentsInsights series, conducted in June 2020.

The study highlights consumers’ use and interest in mobile devices, the use of mobile wallets, how people use mobile wallets to shop, and the use of conversational interfaces.

“I don’t think it should come as a surprise that smartphones are starting to become as popular as computers for online shopping, but the numbers are interesting. As apps get better for shopping and consumers rely more and more on their phones, it makes sense that mobile device becomes a more important part of the shopping experience,” stated the author of the report, Peter Reville, director of Primary Data Services at Mercator Advisory Group, which includes the North American PaymentsInsights series.

Highlights of this report include:

  • Reported smartphone ownership over time
  • Passwords and other methods for unlocking mobile devices
  • Cards loaded into the mobile wallet – credit, debit, prepaid
  • Frequency of mobile payments made
  • Awareness and usage of the prepaid card websites available
  • Motivators to mobile wallet usage
  • Comparison of mobile wallets to plastic
  • Shopping with mobile
  • The use of order-ahead services
  • The use of conversational interfaces
  • Paying for things with a voice interface

This report in slide form is 61 pages long.

Companies mentioned in the survey results shown include: Apple, Chase, Samsung, and Wells Fargo

Members of Mercator Advisory Group North American PaymentsInsights Survey Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal

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