NEW YORK (PRWEB) May 18, 2020
70% of marketers are actively investing in content marketing because of its effectiveness as a strategy.
TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the winning content marketing tactics that engage and convert consumers.
The top five content marketing tactics are:
1. Posting More Video Content
With video platforms like YouTube and TikTok becoming increasingly popular, web users want to see more video content from the brands they like.
2. Optimizing for Voice Search
Many people now search for products or services online using voice search. That means brands should address the questions their audiences ask and target long-tail keywords.
3. Matching User Intent
Now Google focuses on showing search results that fit the users’ queries the best. The only way for brands to come up in their audiences’ searches is to match the intent of their questions.
4. Using Social Proof
Today consumers have so many options to choose from, so they look for evidence of who they can trust. To boost their credibility, brands should incorporate social proof on their websites.
5. Partnering with Influencers
Hiring influencers is an impactful way to promote content, reach a wider audience in a shorter time and engage users.
Incorporating these content marketing tactics helps brands engage their audience and convert them.
Brands can view the top-ranked content marketing agencies by price, expertise and location on TopMarketingCompanies.com.
About Top Digital Marketing Agencies: TopMarketingCompanies.com is a B2B marketplace connecting brands with digital marketing experts around the world. The site acts as a directory of digital marketing companies carefully ranked by their area of expertise, industry experience and US location.